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Compare Bynder and Canto 
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At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (49.9% of reviews)
Entry-Level Pricing
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Bynder
Star Rating
(1,051)4.5 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Entry-Level Pricing
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Learn more about BynderCanto
Star Rating
(1,654)4.4 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Entry-Level Pricing
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Learn more about CantoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Bynder and Canto excel in Quality of Support, with Bynder scoring 9.2 and Canto 9.0. Reviewers mention that Bynder's support team is particularly responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Ease of Use is a strong point for both platforms, with Bynder at 8.8 and Canto at 8.7. Users say that Bynder's intuitive interface allows for a smoother onboarding experience, while Canto's user-friendly design is praised for its simplicity.
- Users on G2 highlight the Search functionality, where Bynder scores 8.9 compared to Canto's 8.6. Reviewers say that Bynder's advanced search capabilities, including filters and pinned searches, make it easier to locate assets quickly.
- Reviewers mention that Collaboration features are more robust in Canto, which scores 8.4 compared to Bynder's 7.9. Users report that Canto's tools for team collaboration, such as shared workspaces, enhance productivity and streamline workflows.
- Users say that Analytics capabilities are slightly better in Canto, with a score of 7.7 versus Bynder's 7.4. Reviewers mention that Canto provides more detailed insights into asset performance, which helps in making informed marketing decisions.
- G2 users report that File Types support is equal for both products, scoring 9.0. However, reviewers mention that Bynder's extensive support for various file formats is particularly beneficial for teams working with diverse media types.
Pricing
Entry-Level Pricing
Bynder
Enterprise
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Centralize all digital assets, manage asset storage and support creative and marketing teams to collaborate more efficiently during the creative process.
- Centralised content repository
- Collaboration & asset workflow tools
- Content creation & automation tools
Canto
Canto Digital Asset Management
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Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Free Trial
Bynder
Free Trial is available
Canto
Free Trial is available
Ratings
Meets Requirements
8.8
908
8.9
1,449
Ease of Use
8.8
922
8.7
1,460
Ease of Setup
8.3
749
8.3
885
Ease of Admin
8.6
722
8.7
850
Quality of Support
9.2
871
9.0
1,247
Has the product been a good partner in doing business?
9.3
709
9.2
834
Product Direction (% positive)
9.2
891
9.0
1,411
Features by Category
Interface and Performance
8.5
650
|
Verified
8.6
1224
|
Verified
8.6
634
|
Verified
8.5
1234
|
Verified
8.9
666
|
Verified
8.6
1249
|
Verified
8.7
662
|
Verified
8.5
1235
|
Verified
7.4
464
7.7
498
Asset Management
9.0
648
|
Verified
9.0
1202
|
Verified
8.9
635
|
Verified
8.8
1074
|
Verified
8.3
571
|
Verified
8.4
944
|
Verified
8.4
582
|
Verified
8.4
886
|
Verified
8.6
548
|
Verified
8.7
879
|
Verified
8.6
515
|
Verified
8.2
709
|
Verified
8.6
551
|
Verified
8.6
790
|
Verified
8.6
471
8.5
550
Media Types
8.5
587
|
Verified
8.6
1039
|
Verified
8.4
500
|
Verified
8.6
786
|
Verified
9.2
648
|
Verified
9.4
1244
|
Verified
Administration
8.0
516
|
Verified
8.2
694
|
Verified
8.8
642
|
Verified
8.7
1105
|
Verified
8.8
590
|
Verified
8.7
1053
|
Verified
7.7
461
|
Verified
7.9
741
|
Verified
7.7
416
|
Verified
7.9
653
|
Verified
Agentic AI - Digital Asset Management
7.1
55
6.8
58
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
7.1
52
Not enough data
Feature Not Available
Not enough data
6.8
47
Not enough data
6.8
46
Not enough data
Agentic AI - Creative Management Platforms
6.7
5
Not enough data
7.0
5
Not enough data
8.1
6
Not enough data
7.2
6
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
Testing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.0
41
Not enough data
Data Management
Not enough data
8.7
38
Not enough data
8.2
28
Not enough data
8.7
33
Not enough data
9.1
35
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
9.4
39
Optimization
Not enough data
8.8
36
Not enough data
8.3
35
Not enough data
8.4
26
Analytics
Not enough data
8.3
31
Not enough data
7.5
22
Not enough data
8.7
35
Content Protection
9.3
58
Not enough data
8.6
47
Not enough data
9.1
62
Not enough data
8.9
58
Not enough data
Feature Not Available
Not enough data
9.0
61
Not enough data
8.4
54
Not enough data
8.7
47
Not enough data
Content Type
8.9
48
Not enough data
9.0
47
Not enough data
Content Creation
9.2
25
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Feature Not Available
Not enough data
Editing
6.4
244
6.4
113
7.4
255
7.9
118
6.0
232
5.6
110
6.7
239
6.8
108
Search
8.8
274
8.2
123
7.8
245
7.9
116
7.5
259
6.8
122
7.7
247
7.1
115
Permissions
8.4
267
8.3
120
8.7
271
8.5
120
8.6
261
8.4
117
Platform
8.0
246
8.0
115
7.9
251
8.4
117
7.3
233
7.3
115
Agentic AI - Brand Asset Management
6.4
20
5.6
22
5.9
21
5.7
22
7.2
20
5.8
22
6.7
19
5.9
22
6.4
19
5.8
22
6.2
19
5.8
22
Planning
6.3
67
Not enough data
Publishing
6.8
67
Not enough data
Social Media
6.5
66
Not enough data
Planning
6.7
213
Not enough data
Generative AI
6.4
68
Not enough data
6.2
65
Not enough data
6.0
65
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
6.4
7
Not enough data
6.4
7
Not enough data
7.4
7
Not enough data
6.4
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
Agentic AI - Content Distribution
6.7
19
Not enough data
6.7
19
Not enough data
7.1
19
Not enough data
6.2
18
Not enough data
6.8
19
Not enough data
6.6
19
Not enough data
Planning
6.7
213
Not enough data
Categories
Categories
Shared Categories
Bynder and Canto are categorized as Brand Asset Management and Digital Asset Management
Unique Categories
Bynder is categorized as Digital Rights Management (DRM), Content Experience Platforms, Content Creation, Creative Management Platforms, and Content Distribution
Canto is categorized as Product Information Management (PIM)
Reviews
Reviewers' Company Size
Bynder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.2%
Consumer Goods
5.7%
Manufacturing
4.1%
Non-Profit Organization Management
4.0%
Retail
3.8%
Other
71.2%
Marketing and Advertising
9.4%
Non-Profit Organization Management
7.9%
Higher Education
7.2%
Consumer Goods
6.7%
Retail
4.9%
Other
63.8%
Most Helpful Reviews
Bynder
Most Helpful Favorable Review
Chris L.
Verified User in Construction
Nick, our onboarding specialist, was great. He was always there to answer our many questions and solve problems. His ability to listen, understand our needs, and provide clear answers really helped us get through the onboarding process easily. The tool met...
Most Helpful Critical Review
Verified User in Wholesale
Taxonomy training dominated, we'd have liked more time working through Creative Workflow and other Modules we purchased. I understand how Taxonomy is the foundation of Bynder, but I feel like if we were able to focus more on HOW the taxonomy interacted...
Canto
Most Helpful Favorable Review
Carolyn K.
Verified User in Food & Beverages
Image Relay has revolutionized the way I handle digital resources. It's an huge relief to say bye to email attachments and fully embrace the ease of sharing assets through secure links. Whether it's capturing impactful event photos, showcasing our marketing...
Most Helpful Critical Review
Sunny L.
Verified User in Higher Education
I don't think I use it as much as I'd like to pinpoint what I don't like about Canto, but one note is when I add an asset to multiple folders, say I have 3 different brands but each have the same folder name, I can't tell which one is for which brand when I...
Chris L.
Verified User in Construction
Nick, our onboarding specialist, was great. He was always there to answer our many questions and solve problems. His ability to listen, understand our needs, and provide clear answers really helped us get through the onboarding process easily. The tool met...
Carolyn K.
Verified User in Food & Beverages
Image Relay has revolutionized the way I handle digital resources. It's an huge relief to say bye to email attachments and fully embrace the ease of sharing assets through secure links. Whether it's capturing impactful event photos, showcasing our marketing...
Verified User in Wholesale
Taxonomy training dominated, we'd have liked more time working through Creative Workflow and other Modules we purchased. I understand how Taxonomy is the foundation of Bynder, but I feel like if we were able to focus more on HOW the taxonomy interacted...
Sunny L.
Verified User in Higher Education
I don't think I use it as much as I'd like to pinpoint what I don't like about Canto, but one note is when I add an asset to multiple folders, say I have 3 different brands but each have the same folder name, I can't tell which one is for which brand when I...
Alternatives
Discussions
Is there a trial version I can sign up for?
2 Comments
SP
https://medium.com/mobiotics/digital-rights-management-software-what-is-it-and-how-does-it-work-36a22ef61191Read more
How long does it take to develop a portal?
2 Comments
MB
Didn't realize this was product specific - so feel free to ignore as needed.
"a portal" is a pretty generic requirement - something as simple as a "contact...Read more
Can the system be integrated to an existing one?
2 Comments
SP
Yes, you can integrate with an existing one, you go through this article which will help you to understand the complete...Read more
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
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