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At a Glance
Market Segments
Small-Business (95.7% of reviews)
Small-Business (72.6% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial Per Month
Instantly
Star Rating
(3,842)4.8 out of 5
Market Segments
Small-Business (95.7% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSnov.io
Star Rating
(463)4.5 out of 5
Market Segments
Small-Business (72.6% of reviews)
Entry-Level Pricing
Free Trial Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Snovio excels in its Lead Builder feature, allowing for efficient lead generation, but some reviewers mention that its CRM Integration is less robust compared to Instantly, which has received higher ratings for seamless integration with various CRM systems.
- Reviewers mention that Instantly's Email Campaigns feature is highly effective, with users praising its ability to manage high-volume sending and personalized emails, while Snovio's email marketing capabilities, although strong, do not match the same level of user satisfaction.
- G2 users highlight that Instantly's Campaign Management is superior, with a rating of 9.6, as it offers advanced analytics and tracking features that help optimize marketing efforts, whereas Snovio's campaign management features are seen as less comprehensive.
- Users on G2 report that Snovio's Automated Email Responses feature is useful, but Instantly's automation capabilities, particularly in Lead Qualification, are noted to be more effective, leading to better engagement and conversion rates.
- Reviewers mention that Instantly's Data Import & Export Tools are highly rated for their ease of use and efficiency, while Snovio's tools in this area are considered adequate but not as user-friendly, impacting overall workflow efficiency.
- Users say that while both platforms offer good customer support, Instantly's Customer Support Portal is rated higher, with users appreciating the comprehensive knowledge base and quick response times compared to Snovio's support options.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Snov.io
Trial
Free Trial
Per Month
Trial is a renewable plan that lets you test Snov.io tools before you commit to a paid plan. On trial you can search for leads, verify emails, warm up your sender account, send campaigns and manage deals in the CRM.
- 50 credits
- 100 email recipients
- 1 email warm-up slot
Free Trial
Instantly
Free Trial is available
Snov.io
Free Trial is available
Ratings
Meets Requirements
9.4
3,340
8.9
365
Ease of Use
9.5
3,500
9.1
375
Ease of Setup
9.2
2,667
8.9
175
Ease of Admin
9.4
1,804
9.0
126
Quality of Support
9.6
3,315
9.2
350
Has the product been a good partner in doing business?
9.5
1,777
9.1
124
Product Direction (% positive)
9.8
3,376
9.1
352
Features by Category
Sales Force Automation
9.1
151
8.5
43
8.7
146
8.2
36
9.0
158
8.3
44
8.9
146
8.3
43
8.7
147
8.1
38
9.0
147
8.6
37
8.7
142
8.5
35
8.6
137
8.4
36
8.7
145
8.6
37
Marketing Automation
9.5
148
9.2
40
9.5
149
8.7
41
9.4
148
8.8
43
9.1
153
8.1
40
Customer Support
8.9
146
8.5
40
9.1
144
8.9
40
9.0
143
8.9
33
8.3
135
8.4
41
8.9
139
8.7
39
Reporting & Analytics
9.1
132
8.6
43
9.3
129
8.5
44
8.8
131
7.9
38
Mobile & Social
8.7
137
8.5
40
8.5
125
8.8
40
8.6
128
8.5
36
Platform
8.8
178
8.0
38
8.9
172
8.4
37
9.0
171
8.4
38
8.6
172
8.1
41
8.6
170
7.9
34
8.8
168
8.3
35
9.3
173
8.7
37
8.7
180
7.8
38
Integration
9.2
146
9.0
38
8.9
143
8.2
37
8.9
141
8.6
35
Generative AI
8.9
109
Feature Not Available
Agentic AI - CRM
9.3
7
8.1
9
8.8
7
8.0
9
8.1
7
7.6
9
7.9
7
7.6
9
8.8
7
7.2
9
8.6
7
8.0
9
9.0
7
8.0
9
Email Marketing
8.9
2320
Not enough data
9.3
2349
Not enough data
9.5
2353
Not enough data
9.4
2317
Not enough data
9.6
2369
Not enough data
9.4
2326
Not enough data
9.1
2215
Not enough data
9.1
2038
Not enough data
8.4
1929
Not enough data
Reporting & Analytics
9.2
2281
Not enough data
9.2
2281
Not enough data
Generative AI
8.7
1389
Not enough data
8.7
1396
Not enough data
Agentic AI - Email Marketing
8.7
50
Not enough data
8.6
49
Not enough data
9.0
50
Not enough data
8.8
49
Not enough data
8.9
49
Not enough data
Integration
9.3
2321
Not enough data
8.9
2190
Not enough data
8.7
2156
Not enough data
8.7
2038
Not enough data
8.2
1989
Not enough data
8.2
1921
Not enough data
Data Availability
9.2
529
8.8
42
9.1
520
8.8
42
8.9
505
8.5
41
8.7
189
7.3
13
Data Accuracy
9.1
482
8.2
37
9.1
498
8.0
36
8.9
210
8.1
15
Agentic AI - Sales Intelligence
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Not enough data
Platform
9.0
455
8.1
32
9.2
460
8.0
33
9.4
494
8.4
35
9.3
462
8.1
33
8.8
440
7.4
30
8.9
465
7.5
31
Features
9.2
470
8.3
35
9.0
493
7.7
36
9.0
459
8.0
36
9.1
472
8.1
34
9.1
456
8.1
37
8.8
444
7.2
32
9.0
461
7.7
35
9.2
453
8.1
36
9.3
470
8.2
37
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
9.0
170
Not enough data
Lead Management
9.1
194
Not enough data
8.6
197
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.7
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
9.0
179
Not enough data
8.6
160
Not enough data
9.4
160
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
437
7.5
14
9.0
411
7.7
14
9.4
455
8.4
15
8.9
405
6.9
14
Organization
9.1
414
7.8
13
9.1
396
7.7
13
9.0
401
7.3
13
Performance Analysis
8.8
407
7.5
12
9.2
433
7.6
13
Sales Analysis
8.6
444
7.1
12
8.7
405
6.5
12
Generative AI
9.0
290
8.3
8
9.0
287
8.3
8
Agentic AI - AI Sales Assistant
8.9
6
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
Diagnosis
8.8
1490
Not enough data
9.2
1535
Not enough data
9.1
1569
Not enough data
9.2
1472
Not enough data
Tracking
9.1
1490
Not enough data
9.1
1449
Not enough data
9.3
1550
Not enough data
9.1
1466
Not enough data
9.0
1458
Not enough data
Reporting
9.3
1605
Not enough data
9.3
1620
Not enough data
9.2
1556
Not enough data
9.0
1580
Not enough data
Agentic AI - Email Deliverability
8.6
34
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.5
34
Not enough data
8.9
34
Not enough data
Integrated Workflows
8.4
221
Not enough data
9.2
224
Not enough data
7.0
214
Not enough data
7.5
213
Not enough data
8.2
232
Not enough data
7.7
212
Not enough data
8.0
224
Not enough data
Repeatability and Reportability
8.1
208
Not enough data
8.3
204
Not enough data
8.5
206
Not enough data
7.9
217
Not enough data
7.4
205
Not enough data
AI and Automation
8.5
212
Not enough data
8.4
216
Not enough data
8.5
214
Not enough data
8.2
213
Not enough data
8.2
201
Not enough data
Generative AI
8.4
206
Not enough data
Agentic AI - Sales Engagement
8.3
61
Not enough data
8.5
61
Not enough data
8.3
61
Not enough data
8.4
59
Not enough data
8.4
61
Not enough data
8.4
60
Not enough data
8.2
61
Not enough data
Lead Intelligence
9.2
508
8.6
70
8.9
500
8.5
67
9.0
505
8.6
67
9.0
503
8.8
68
8.5
513
8.9
67
Agentic AI - Lead Intelligence
8.1
8
7.1
7
Generative AI
Not enough data
7.5
74
Not enough data
Feature Not Available
Agentic AI - Email Verification
Not enough data
8.1
9
Agentic AI - Lead Mining
8.8
8
Not enough data
8.1
8
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
9.0
31
Not enough data
8.8
31
Not enough data
8.9
30
Not enough data
8.9
30
Not enough data
8.5
30
Not enough data
8.7
30
Not enough data
8.7
30
Not enough data
Analytics
9.3
922
Not enough data
9.2
896
Not enough data
8.9
856
Not enough data
Customizations
9.3
885
Not enough data
9.6
916
Not enough data
9.1
947
Not enough data
9.3
914
Not enough data
9.1
896
Not enough data
Generative AI
8.9
633
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.7
17
Not enough data
8.6
17
Not enough data
8.8
18
Lead Management
Not enough data
9.2
15
Not enough data
8.7
13
Not enough data
8.8
12
Marketing Campaigns
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
8.8
12
Not enough data
8.3
13
Not enough data
8.3
13
Data Availability - Marketing Account Intelligence
Not enough data
8.3
8
Data Accuracy - Marketing Account Intelligence
Not enough data
8.3
8
Categories
Categories
Shared Categories
Instantly and Snov.io are categorized as AI Sales Assistant, Lead Intelligence, CRM, and Sales Intelligence
Unique Categories
Instantly is categorized as Sales Engagement, Email Deliverability, Account Data Management, Lead Mining, Visitor Identification, Email Tracking, and Email Marketing
Snov.io is categorized as Email Verification and Marketing Account Intelligence
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snov.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.4%
Computer Software
9.6%
Information Technology and Services
7.7%
Consulting
6.1%
Staffing and Recruiting
4.6%
Other
20.6%
Marketing and Advertising
33.2%
Computer Software
23.0%
Telecommunications
3.5%
Internet
3.2%
Staffing and Recruiting
2.9%
Other
34.2%
Most Helpful Reviews
Instantly
Most Helpful Favorable Review
Ahmad M.
Verified User in Consulting
In my opinion, the web's simplicity is its greatest asset. It has effectively streamlined the process of accessing extensive resources, which has greatly aided in memorisation and learning new techniques. I particularly appreciate the inclusion of...
Most Helpful Critical Review
Abby C.
Verified User in Marketing and Advertising
I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being...
Snov.io
Most Helpful Favorable Review
Danny L.
Verified User in Information Technology and Services
Snovio is unrivaled in retrieving emails, contact information, and even occasionally identifying main points of contact within a company. I've used other apps and extensions and the accuracy of Snovio can't be beat. We typically work with smaller companies...
Most Helpful Critical Review
Michael S.
Verified User in Investment Management
The system frequently lags and crashes when accessing mail settings, and it independently resets parameters during mail configuration. Additionally, my account was banned because they suspect I am supporting the Russian economy, despite the fact that I am...
Ahmad M.
Verified User in Consulting
In my opinion, the web's simplicity is its greatest asset. It has effectively streamlined the process of accessing extensive resources, which has greatly aided in memorisation and learning new techniques. I particularly appreciate the inclusion of...
Danny L.
Verified User in Information Technology and Services
Snovio is unrivaled in retrieving emails, contact information, and even occasionally identifying main points of contact within a company. I've used other apps and extensions and the accuracy of Snovio can't be beat. We typically work with smaller companies...
Abby C.
Verified User in Marketing and Advertising
I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being...
Michael S.
Verified User in Investment Management
The system frequently lags and crashes when accessing mail settings, and it independently resets parameters during mail configuration. Additionally, my account was banned because they suspect I am supporting the Russian economy, despite the fact that I am...
Alternatives
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
Will there be a Pipedrive Integration?
1 Comment
MN
Hello Alex!
Our Pipedrive integration is in Beta status.
Read how to set up your integration with Pipedrive here →...Read more
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