AB Tasty Reviews & Product Details

It has a simple and very organized interface that allows multiple profiles from the same team to work coordinated on the same tests. The functionalities and the level of customization for conducting segmented tests are very powerful, allowing you to integrate with your data layer to impact the users you need to impact. Review collected by and hosted on G2.com.

Not having the ability to have a repository of images, data tables, and/or other resources that you can upload to the tool for use in your A/B tests.

It would make the tool orders of magnitude more powerful and the tests more customizable if you could directly add these resources in AB/tasty to use them in the tests. Review collected by and hosted on G2.com.

I have been using ABTasty solution for many years. The site is user friendly, even non developers can use it to implement simple tests. For more complex tests, the possibilities are huge for the tech people in my team.

There often new releasesto improve the solution.

The report part is useful and clear.

I use also a lot the personalizations, very helpful for my business.

I always have a quick help if I need one. Review collected by and hosted on G2.com.

No real drawback. The only difficulty observed in the past months was with personalizations on special targets, but the problem may come from my datasystem. Review collected by and hosted on G2.com.

AB Tasty is magnificently helpful in assisting us launch different experiences, which makes marketers make suitable tests concerning their strategies

There are brilliant features from this app, including feature roll outs, multivariate tests, powerful personalization, among others.

AB Tasty ensures there is conventional integration with different analytical solutions, which brings a fruitful experience

The support guide that AB Tasty offers is reasonably helpful and quick, keeping customers more motivated

We use the app to make deep product choices and changes, with the aim of helping our brand grow Review collected by and hosted on G2.com.

AB Tasty has completed sophisticated set ip process, thy needs WYSIWYG editors and other professionals expertise

The operational campaigns become more tiresome when there are numerous tests conducted by this app Review collected by and hosted on G2.com.

AB Tasty is an innovative platform for personalization, A/B Testing and experimentation

The program helps us run multiple campaigns experiments without exporting extra expertise

The program has a visual editing interface that is powerfully designed and we make all the adjustments we need

The dashboard for AB Tasty offers clear reports, with insights that are understandable

The customer support for AB Tasty are very knowledgeable and helpful Review collected by and hosted on G2.com.

When AB Tasty runs multiple campaigns, the software gets slower and unresponsive

Detailed analytics calls for external tools or more configuration, which may be a distraction. Review collected by and hosted on G2.com.

AB Tasty has proven to be an exceptionally intuitive and efficient platform that greatly enhances our ability to execute and manage experiments with ease. The tool’s user-friendly interface allows our team to conduct tests swiftly and effectively, optimizing both speed and performance.

The AB Tasty team has provided outstanding training and ongoing support, ensuring that we are fully equipped to leverage the platform’s full potential. Their professionalism, responsiveness, and deep expertise have been instrumental in helping us achieve our testing and optimization objectives. We highly value our partnership with AB Tasty and would strongly recommend their services to any organization seeking a reliable and innovative experimentation solution. Review collected by and hosted on G2.com.

While the platform performs exceptionally well for most testing needs, we have encountered some limitations when creating more complex experiments and aligning user IDs with our internal identifiers. Review collected by and hosted on G2.com.

ABtasty's support of client and server side testing has enabled us to test both smaller scale CRO changes and larger project based site changes all within a single platform. The ability to push all this data into our existing CRM tools have allowed for in depth reporting and a greater understanding of our users. In addition to this the customer support provided on a bi-weekly basis from our CSM Lee has been crucial in driving out any pain points when approaching these tests. Review collected by and hosted on G2.com.

Abtasty's wysiwyg editor is not the most intuitive when compared to competitors, especially for less technical users with fewer edit options and a more convoluted QA process. In addition to this the client side reporting is missing some key features you'd expect to see in a testing platform such as a confidence measurement. Review collected by and hosted on G2.com.

This is a very transparent solution, where one understands the actions taken and the results obtained. The teams at AB Tasty are very responsive and attentive to our feedback and customer opinions. We carried out a successful Reco&Merch migration project together. Furthermore, continuous work is done on the improvement and development of this tool, which is very appreciable. Review collected by and hosted on G2.com.

There is still a lack of personalization (customer segmentation) in the Reco&Merch section and work on certain algorithms, but I know the teams are working on it. It's a shame that in the Reco&Merch section, we cannot directly conduct A/B tests on simple changes to algorithms or recommendation rules. Review collected by and hosted on G2.com.

AB Tasty keeps pushing experimentation forward. Always discovering new ways to make A/B testing smarter, faster, and more insightful. Their team is supportive, and genuinely customer-focused, which makes collaboration feel effortless.

I’ve tested several A/B testing tools over the years, but I always end up coming back to AB Tasty 😉 Review collected by and hosted on G2.com.

There’s little to dislike. If anything, I’d love to see more ways to get reliable insights from tests with smaller audiences that don’t reach standard statistical significance, though that’s a broader challenge across the entire experimentation field, not specific to AB Tasty. Review collected by and hosted on G2.com.

The flexibility of the platform, and the superb support are excellent. It took me a little while to understand how the wysiwyg worked but that's also because the nature of our website and how we've set it up, but when you know, you know. Setting up tests is super easy! Especially with the AI Copilot support - if you prompt it well, you have a test set up in a hot second.

We've set AB Tasty up to test on a variety of (landing) pages and as frequent as we can, so we're using AB Tasty on a weekly basis.

Also, their customer support is amazing. Not just the in-platform help you receive, but from our account manager and CSM we have the best possible help and any answers to our questions. Review collected by and hosted on G2.com.

It's an expensive tool. Implementation/integration for us was tricky, and the cross-domain tracking hasn't been great, though we've received a workable workaround now. Review collected by and hosted on G2.com.

AB Tasty has been the best thing our team has invested in this year. If not for the tool itself, then for the support. I initially had apprehensions- I am used to testing tools but we aren't an e-commerce heavy platform, and as a charity we don't move at the same rate as other companies, but I was quickly delighted by the platform and felt that its showcasing completely matched its real-life capabilities. After the RSPB moved platforms we were left with a difficult to use decoupled CMS. While we were trying to optimise the website the devs were too busy trying to fix the core features, so we needed something that could help us test without an incredibly long backlog, and thats where AB Tasty came in. We are now able to use the live editor to test small and large design changes and showcase their results to the larger organisation, something I didn't find easy on any other testing platforms. We are also able to use the amazing component preset, such as the various email sign up modals, and test which ones are effective. This is great because we have minimal dev resource and our UX team doesn't have the time to create something like this from scratch. Its also added an unexpected fulfilling aspect to my job where I have been able to make changes on a stagnant website for the first time in years, and giving people small but effective changes and features they have wanted for a long time, without demanding any more resource.

While the tool is a USP in itself I would say I have been most impressed with the people and the way AB Tasty is run. I love that there are frequent in-person gatherings, and after attending the Experience Next conference yesterday I was left impressed and also inspired about what tests we could try next, especially after watching the Merkle presentation and thinking about how AI can help the RSPB. The staff were so welcoming and friendly, and the whole thing organised to a T. Conferences can often be draining but Experience Next was organised with a great balance of talks, networking and also fun, so I left after having really enjoyed myself. I also think the way our account managers Jordan and Raj have structured our time with AB Tasty to be really effective, but also thoughtful to how the RSPB works. Our team recently got restructured and we felt there was a lot of understanding and patience on AB Tasty's part while we dealt with the staff shortage, and while we were waiting for things to move forward Jordan and Raj made an effort to fill our meeting times with something that was helpful to us, for example often just letting us ask basic questions while we were still getting to know the software and giving us a demonstration on how it works, how we could solve a problem etc. So while we could have been stuck in limbo, the support from the staff has helped us feel like we are still moving along Review collected by and hosted on G2.com.

When we first got AB Tasty we found the refreshing of the live editor a little confusing- it appeared showing what looked like the regular site and with no editor panels, then after a few seconds it refreshes itself with the panels. We thought on numerous occasions that the editor simply just didnt work- however this is a small issue and we got used to it quickly. Nothing that chatting with our account managers didn't solve

Sometimes I would like to use an AB Tasty component e.g a banner and edit it, it would be great if I could somehow remove the classes and presets so I can look at the pure CSS and HTML, although this could be possible and I just don't know how. Review collected by and hosted on G2.com.