Contentful Features
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Content (9)
- Content Authoring 
- Based on 145 Contentful reviews and verified by the G2 Product R&D team. Drafting and publishing content is intuitive and non-technical. 
- Rich Text Editor 
- Based on 143 Contentful reviews and verified by the G2 Product R&D team. Formatting content is straight-forward and painless. 
- Versioning 
- Based on 130 Contentful reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same content. 
- Plug-ins/Widgets/Apps 
- Based on 112 Contentful reviews and verified by the G2 Product R&D team. Available gadgets and modules suit the needs of your site and are easily incorperated onto the page. 
- Approval Process 
- Based on 98 Contentful reviews and verified by the G2 Product R&D team. Can easily institute an approval routing process between authors and editors. 
- Content Scheduling 
- Based on 87 Contentful reviews and verified by the G2 Product R&D team. Easily schedule content to be published at a certain time and in a certain order. 
- Asset Management 
- Based on 129 Contentful reviews and verified by the G2 Product R&D team. System allows the storage and management of rich media files. 
- Internal Search 
- Based on 135 Contentful reviews and verified by the G2 Product R&D team. Able to search your content based on keyword, metadata, tags, etc. 
- Content Repository 
- Based on 130 Contentful reviews and verified by the G2 Product R&D team. Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored. 
Design (4)
- Breadth of Pre-Built Templates 
- The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs. 62 reviewers of Contentful have provided feedback on this feature. 
- Mobile 
- As reported in 65 Contentful reviews. Effective mobile templates are available and easily customizable. 
- Branding/Themes 
- Based on 78 Contentful reviews and verified by the G2 Product R&D team. Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence. 
- Customization 
- Based on 122 Contentful reviews and verified by the G2 Product R&D team. The visual appearance of webpages can be easily customized to fit your site’s needs. 
Platform (8)
- User Community 
- Based on 75 Contentful reviews. The system has a large and interactive community of users. 
- SEO 
- Based on 106 Contentful reviews and verified by the G2 Product R&D team. Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO. 
- Flexible Navigation Structures 
- Based on 122 Contentful reviews and verified by the G2 Product R&D team. Able to build out different and multiple taxonomies to store and index content. 
- User, Role, and Access Management 
- Based on 135 Contentful reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 
- Enterprise Scalability 
- Based on 123 Contentful reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations or an expansive web presence. 
- Internationalization 
- Based on 115 Contentful reviews and verified by the G2 Product R&D team. Enables users to view and interact with the same content in multiple languages. 
- Dashboards and Reports 
- Based on 99 Contentful reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards. 
- API / Integrations 
- Based on 117 Contentful reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 
Analytics (8)
- Web Analytics 
- Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. 
- Campaign Tracking 
- Analyze inbound marketing traffic to identify which campaigns are working best. 
- Audience Insights 
- Helps users understand audience demographics and evaluate visitor behavior. 
- Reports & Dashboards 
- Create reports and dashboards to analyze results of campaigns. 
- Personalization 
- Streamlines personalization by integrating customer data repositories into systems that deliver content. 
- Marketing Automation 
- Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels. 
- Personalization 
- Based on 46 Contentful reviews and verified by the G2 Product R&D team. Offers built-in personalization tools to tailor content to users. 
- Content Performance 
- Based on 60 Contentful reviews and verified by the G2 Product R&D team. Offers content performance analytics. 
Content Management (3)
- Customizable Templated Workflows 
- Suggested workflows that can be adopted as is or adapted to fit business needs. 
- Asset Management 
- System allows the storage and management of rich media files. 
- Portals and Sites 
- Able to create user portals and sites. 
Design & Development (3)
- No-Code App Development 
- Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes. 
- Low-Code App Development 
- Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding. 
- Self-Service Capabilities 
- Customers have a route to update account details, payments and information themselves. 
Functionality (3)
- Developer Tools 
- Provide developer-focused tools for website creation and maintenance. This feature was mentioned in 12 Contentful reviews. 
- Automation 
- Based on 11 Contentful reviews. Automate repetitive web development processes. 
- Website Staging 
- Offer staging and other pre-production environments for web development. 12 reviewers of Contentful have provided feedback on this feature. 
Support (2)
- Multi-CMS Support 
- Based on 12 Contentful reviews. Support several CMS through a single platform. 
- Compliance 
- Offer or foster security compliance capabilities, e.g., SOC 2. This feature was mentioned in 12 Contentful reviews. 
Management (3)
- Web Content Dedication 
- Provide web-dedicated content management capabilities. This feature was mentioned in 12 Contentful reviews. 
- Website Hosting 
- Based on 10 Contentful reviews. Provides website hosting capabilities. 
- Role-Based Permissions 
- Dictate user access and permissions based on organizational role. This feature was mentioned in 12 Contentful reviews. 
Publishing (3)
- Automated Publishing 
- Based on 59 Contentful reviews and verified by the G2 Product R&D team. Automatically publishes content at a time set by users. 
- Multi-language 
- Based on 65 Contentful reviews and verified by the G2 Product R&D team. Can support content being viewed in multiple languages. 
- AR/VR Capability 
- Based on 26 Contentful reviews. Capable of deploying content to AR and/or VR platforms. 
Development (4)
- Image Management 
- Based on 76 Contentful reviews and verified by the G2 Product R&D team. Provides limited digital asset management. 
- Reuseable Content 
- Based on 76 Contentful reviews and verified by the G2 Product R&D team. Uses XML-based content structuring to support reuse of content pieces. 
- Unlimited Environments 
- Based on 58 Contentful reviews and verified by the G2 Product R&D team. Provides unlimited environments to develop projects. 
- Form Builder 
- Based on 38 Contentful reviews and verified by the G2 Product R&D team. Provides a built-in form builder. 
Agentic AI - Personalization (6)
- Autonomous Task Execution 
- Capability to perform complex tasks without constant human input 
- Cross-system Integration 
- Works across multiple software systems or databases 
- Adaptive Learning 
- Improves performance based on feedback and experience 
- Natural Language Interaction 
- Engages in human-like conversation for task delegation 
- Proactive Assistance 
- Anticipates needs and offers suggestions without prompting 
- Decision Making 
- Makes informed choices based on available data and objectives 
Agentic AI - Web Content Management (2)
- Cross-system Integration 
- Works across multiple software systems or databases 
- Natural Language Interaction 
- Engages in human-like conversation for task delegation 
Agentic AI - Headless CMS (1)
- Cross-system Integration 
- Works across multiple software systems or databases 
Agentic AI - Digital Experience Platforms (5)
- Autonomous Task Execution 
- Capability to perform complex tasks without constant human input 
- Cross-system Integration 
- Works across multiple software systems or databases 
- Adaptive Learning 
- Improves performance based on feedback and experience 
- Proactive Assistance 
- Anticipates needs and offers suggestions without prompting 
- Decision Making 
- Makes informed choices based on available data and objectives