i have created various campaigns on the facebook ads manager for lead generation and it helped us to the various lead one this i like about facebook is lead cost for the facebook is really low but again customer conversion is about 10% after demo booking , and i am able to A/B test between the landing page and also use custom events of conversion Review collected by and hosted on G2.com.
customer conversion after demo booking is half the google around 10% as compared to the 20% Review collected by and hosted on G2.com.
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