StackAdapt Reviews & Product Details

I find StackAdapt to be an outstanding demand side platform due to its excellent mix of product features and customer support, which stands out compared to other DSPs. Its self-serve model allowed us to start testing it swiftly, with customer support assisting us throughout the setup process. Setting up StackAdapt was remarkably easy, and the universal pixel feature expedited our access to their DSP. The customer support was unexpectedly proactive and helpful in troubleshooting and answering our questions, enabling us to be fully operational within a week. StackAdapt has resolved previous challenges we faced in accessing inventory sources by consolidating everything with our other systems, including Looker Studio, which is incredibly beneficial. I appreciate StackAdapt's exceptional post-campaign reporting capabilities, particularly the feature for conversion lift studies that help prove the ROI of our marketing campaigns. Building campaigns with StackAdapt is user-friendly and intuitive, despite the complex nature of DSPs. The platform's documentation is thorough and dependable. Additionally, the integration with Looker Studio and LiveRamp enhances our ability to conduct reporting, analytics, and audience connectivity effectively. Overall, StackAdapt offers a streamlined experience that is both simple to understand and provides depth and complexity when we need it. Review collected by and hosted on G2.com.

I dislike the requirement to select numerous checkboxes for accessing specific reporting data such as demographics, age ranges, and gender. This step is necessary even if I do not want to use those criteria in my campaign, making it an unnecessary restriction. Review collected by and hosted on G2.com.

StackAdapt is comprehensive in supporting CTV, video, audio and others, which facilitates in campaigns management

The program has a vibrant machine learning features that ensures our targeting abilities are optimal

StackAdapt has effective and responsive performance in matters help and this ensures easy account management

The handling of diverse and growing campaigns makes it possible for us to deal with large volumes of information and content

The program is systematic and programmatic in addressing campaigns and communication Review collected by and hosted on G2.com.

The budget threshold of StackAdapt is way above the normal limit, more so for firms in the phase of startup or development

The premium version of StackAdapt lacks transparency and understanding, where subscribers struggle to comprehend the software costs Review collected by and hosted on G2.com.

StackAdapt is a versatile and programmatic advertising solution that ensures we include videos, audio and content to reach out clients

The software had a brilliant technology of full funnel campaigns, something that creates more awareness to the targeted audiences

The content optimization from StackAdapt is also a paramount feature the software brings, snd it unifies our audiences for suitable growth management

The software has high accessibility to multiple channels of communication and marketing, and this manages the plans and strategies that we consider to use Review collected by and hosted on G2.com.

StackAdapt has a decent UI, but it demands high experience to unlock many features and brings a full board presence

The pricing is less transparent or even not well explained to users for convenience and better planning Review collected by and hosted on G2.com.

StackAdapt plays an outstanding game in programmatic advertising, which empowers our marketing agents for impressive campaigns

The program is magnificent in intent based targeting, together with brilliant AI supported audience insights for compelling marketing

StackAdapt has comprehensive data visualization, which precisely track performance, and provides actionable plans

The customer service from StackAdapt is informative and proactive, giving us a great opportunity to learn Review collected by and hosted on G2.com.

StackAdapt is detailed and overwhelming, more so on programmatic advertising, which requires comprehensive training

The challenge of third party incorporation or integration makes us fail to recognize the full potential of this app Review collected by and hosted on G2.com.

The customer support team was responsive, and account management made a genuine effort to assist us throughout the test. Despite their efforts, the results did not meet expectations, and we ultimately found better efficiency and ROI with other platforms. Review collected by and hosted on G2.com.

We tested StackAdapt for one month to compare results with Mountain and Google. During this time, we found that CPCs were consistently 3–4x higher than on other platforms, making it difficult to achieve an efficient return on spend. Overall performance fell short of expectations and significantly underperformed compared to competitors. Review collected by and hosted on G2.com.

While we are set up as a self-serve account, we still work with fantastic account managers who are supportive and helpful for any request that we bring to them. We work with very specific targeting parameters for many of our accounts, and StackAdapt is one of, if not the only platform that has been able to meet all of them. The platform itself is user friendly and easy to use, and setup and training were both straightforward. Campaigns can be monitored and updates can be made in real time to optimize performance.

We've also found that StackAdapt drives much better quality traffic to our landing pages. We see more backend engagement and less traffic from junk or MFA sites. StackAdapt is also consistently updating their features and offerings, adding new partnerships and opportunities based on feedback from users.

As a whole, it's a cost-efficient DSP with an extremely helpful support system. Review collected by and hosted on G2.com.

We have found that StackAdapt does have somewhat higher CPM's that some other platforms. However, since there is no retainer associated with using StackAdapt, and the traffic itself is higher quality, we feel that it balances out.

Some of their custom solutions are still in flux, with minimum spend requirements changing, which has made planning a couple of campaigns a challenge. Review collected by and hosted on G2.com.

I love the team at StackAdapt! They are always super helpful and informative - whether it be campaign strategy to providing updates about campaign performance. Review collected by and hosted on G2.com.

There is not much to dislike about StackAdapt. The only thing I can say is that there is always a lot going on and new features/products being released and it can be dificult to keep up with it all. Review collected by and hosted on G2.com.

StackAdapt has always provided great full-service programmatic offerings to myself and my team, but it's their team's continually optimal white-glove service that truly sets them apart. Our StackAdapt partners have consistently remained on top of not only our needs, but also the changing landscape for their product and our clients' various industries. Their recommendations are legitimate and well thought-out, offering actual campaign optimization success and new ideas for us to pitch. Review collected by and hosted on G2.com.

Like all programmatic offerings, there is always a level of reporting that can be lacking at times. Generally, StackAdapt's report capabilities are fantastic, but there are inevitably a few deeper insights that we aren't able to glean from StackAdapt's platform (DOOH final reported locations and POPs, CTV program reporting, etc). Additional audience data at the forecasting phase would also be incredibly helpful. Review collected by and hosted on G2.com.

The platform support team is very knowledgable and accommodating. In our short time working together they have already made some feature adjustments based on our conversations. Review collected by and hosted on G2.com.

I don't have anything too significant to identify here. I would like it if there was a flag that campaign group budgets and campaign budgets were not in alignment. I would also like it if we could overlay contextual targeting and third party audience targeting in the same campaign. Review collected by and hosted on G2.com.

The extensive reach and variety of available ad types on StackAdapt make it ideal for B2B campaigns targeting diverse audiences. The managed services team is consistently friendly, professional, and goes beyond expectations to ease our workload and aid onboarding and implementation as well as providing strategic guidance and campaign optimisations. The platform itself is intuitive, easy to navigate, and streamlines multi-channel campaign management for our agency. Review collected by and hosted on G2.com.

There is a noticeable push for higher ad spends, which can be challenging for clients with tighter budgets or specific ROI expectations. Having more flexible options and recommendations tailored for smaller budgets would help make StackAdapt more accessible to the full range of clients we support. Review collected by and hosted on G2.com.