SimplyDepo Reviews & Product Details

What I like best about SimplyDepo is that it was clearly built by founders who understand the challenges of growing a CPG brand. The platform makes it easy to manage retail relationships, log store visits, and track sales activity all in one place. The route optimization, reporting tools, and custom pricing features save my team hours each week — and their customer support is outstanding. They genuinely care about helping your brand succeed. Review collected by and hosted on G2.com.

Honestly, there isn’t anything I dislike about SimplyDepo at this point. The platform runs smoothly, and any small issues that have come up were quickly resolved by their support team. They’re constantly improving based on user feedback, which makes it hard to find any real downsides. Review collected by and hosted on G2.com.

As Head of Sales Operations managing 45 field representatives across multiple states, SimplyDepo has transformed our entire sales process. The route optimization feature has been game-changing – it automatically plans the most efficient daily routes based on order volume, delivery windows, and traffic patterns. The mobile app allows our sales team to process orders, check real-time inventory, and capture electronic signatures during store visits. I particularly appreciate the performance analytics dashboard that shows me exactly which territories are underperforming and why, enabling data-driven decisions for sales territory realignment. Review collected by and hosted on G2.com.

The reporting module also needs more flexible commission calculation settings for our complex incentive structures. While the route optimization is excellent, the algorithm could better account for seasonal variations in snack sales. Review collected by and hosted on G2.com.

As Sales Director for our emerging electrolyte beverage brand, SimplyDepo has revolutionized how we manage our broker network and retail partnerships. The platform provides complete visibility into distributor performance, inventory levels at key retail accounts, and promotional execution across different regions. What I appreciate most is the real-time sales data that allows us to track new product launches and adjust broker incentives dynamically. The mobile app enables our field team to capture shelf execution and compliance data during store visits, providing irrefutable evidence for performance discussions with our distributors. Review collected by and hosted on G2.com.

While the core functionality is excellent, the trade promotion management features could be more robust for CPG-specific needs like scan-back tracking and promotional fund management. Integration with some broker-specific systems also required custom development. Review collected by and hosted on G2.com.

“Great tool for growing CPG brands and distributors”

We are a startup CPG brand, and SimplyDepo has been instrumental in helping us manage our distribution and sales operations efficiently. The mobile app makes it easy to create routes, manage customers, track orders, and process payments — all in one place.

The platform has saved us time and reduced manual errors, allowing our team to focus on growth rather than administrative tasks.

Their support team is outstanding — responsive, knowledgeable, and always open to feedback and feature requests. You can tell they truly care about improving the product and supporting their users.

Highly recommended for any CPG company or distributor looking for a modern, cost-efficient solution to streamline their field operations. Review collected by and hosted on G2.com.

SO far is exactly the tool we need for the size of our organization. Review collected by and hosted on G2.com.

I was genuinely impressed by how easy the platform was to use and by the high quality of the support provided. Even our sales staff, who are not particularly tech-savvy, were able to navigate the system after just a brief training session. We rely on it heavily, using it every day to manage our boutique and pop-up partner accounts. The range of features feels just right for our B2B needs—comprehensive without being overwhelming. Creating custom catalogs and setting up tailored pricing for different partners was straightforward and hassle-free. Review collected by and hosted on G2.com.

Our sales team finds the mobile app functional, but the interface feels much more cramped compared to the desktop version. While it does the job, we would really appreciate a design that feels more native to mobile devices. Review collected by and hosted on G2.com.

It was so easy to integrate with our Shopify shop! It automatically pulls our B2B orders in from the field to our online channel, where we utilize it for smaller boutique accounts. There are a lot of features on offer, but not so many that it feels intimidating to use in catalog management and track planning it does the business. Reps use our mobile app every day and rave about the offline. Have had excellent customer support when we have questions. Review collected by and hosted on G2.com.

For the most part they were easy to implement, but our complicated customer specific pricing from our old system took a few back and forths for them to connect. I also wish the retail execution reports were a little more pre-built filtered options for our specific beverage category. Review collected by and hosted on G2.com.

I used to spend days reconciling wholesale orders that came in through email and phone calls. Customers would send incomplete information, and our sales reps often had to chase them down. With SimplyDepo’s customer portal, buyers can simply reorder from their past purchases with one click. That small change has reduced back-and-forth communication dramatically. On the finance side, QuickBooks integration makes reconciliation straightforward. I now spend minutes instead of hours on monthly closing. I’d call it one of the best wholesale distribution accounting software solutions for growing CPG brands. Review collected by and hosted on G2.com.

The portal works great but looks very “out of the box.” I’d love more white-labeling options so that customers feel like they’re interacting with our brand directly. Review collected by and hosted on G2.com.

To make the most of our planogramming, SimplyDepo’s mobile solution empowered the field to organise B2B orders and retail execution with ease even without an Internet connection. With the live sync to our backend systems we didn't have to double enter and that cut down on errors greatly. The customer service was top notch and the flexibility in their platform easily handled our unique workflow updates without custom development. Review collected by and hosted on G2.com.

To be fair, initial set up was painstaking to accommodate our complex inventory tiers. Other advanced analytics capabilities could be more tailored to specific retail subsegments. Review collected by and hosted on G2.com.

We operate a beverage distribution fleet that covers multiple regions, and dispatching has always been one of the most stressful parts of my job. With SimplyDepo, route planning is now drag and drop simple. I can rebalance deliveries in seconds if a truck breaks down or if we need to add last minute stops. Drivers immediately see updated schedules on their phones, and since it’s integrated with QuickBooks, delivery notes and invoices always match. It feels like the type of retail distribution software that was built by people who understand what dispatchers and drivers really need. Review collected by and hosted on G2.com.

The migration from our old system took longer than I hoped. We spent about three weeks cleaning and uploading legacy data, which slowed us down in the short term. That said, now that everything is in, it’s been running smoothly. Review collected by and hosted on G2.com.

Our reps are constantly on the road, often in rural areas where cell coverage is unreliable. The offline mobile capability of SimplyDepo has been an absolute game changer in NY area. They can log orders, upload photos, and take notes on site, then sync everything once they’re back online. Even my team members who are not tech-savvy picked it up quickly. That says a lot about how intuitive the system is. The customer support team deserves credit they’ve been responsive to our requests and even implemented a few small changes we asked for. Review collected by and hosted on G2.com.

At the very beginning, we struggled with customizing fields for our specific data. Some of the default setups didn’t fit our exact needs. Over time, SimplyDepo expanded customization options, so it’s less of a pain point now, but it was a hurdle initially. Review collected by and hosted on G2.com.