ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business.
ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports.
Key features include:
Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models.
Campaign analytics to measure and compare the performance of all your marketing campaigns in one place.
Creative analytics to see which ad creatives resonate most with your audience and lead to conversions.
Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends.
Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities.
Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions.
Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data.
With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more.
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ThoughtMetric Inc.Discussions
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Product Description
ThoughtMetric is a marketing attribution platform for e-commerce. We help marketers track marketing performance and make data driven decisions to scale revenue.
Overview by
Michael Signorella