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Best E-Commerce Analytics Software

Subhransu Sahu
SS
Researched and written by Subhransu Sahu

E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability.

While most e-commerce platforms provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some analytics software providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category.

To qualify for inclusion in the E-Commerce Analytics category, a product must:

Provide KPIs and analytics that are specific to e-commerce
Integrate with e-commerce software out of the box or through APIs
Deliver dashboards that display e-commerce KPIs and analytics
Analyze e-commerce sales on multiple channels
Utilize web analytics to monitor user behavior
Track the performance of campaigns and promotions
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Featured E-Commerce Analytics Software At A Glance

Luigi's Box
Sponsored
Luigi's Box
Leader:
Stackline
Stackline
Highest Performer:
CustomerLabs 1PD Ops Platform
CustomerLabs 1PD Ops Platform
Easiest to Use:
Glassbox
Glassbox
Top Trending:
SuperAGI
SuperAGI
Show LessShow More
Highest Performer:
CustomerLabs 1PD Ops Platform
CustomerLabs 1PD Ops Platform
Easiest to Use:
Glassbox
Glassbox
Top Trending:
SuperAGI
SuperAGI

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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249 Listings in E-Commerce Analytics Available
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Stackline
(244)4.4 out of 5
6th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands.

    Users
    No information available
    Industries
    • Consumer Goods
    • Consumer Electronics
    Market Segment
    • 47% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Stackline Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Analysis
    61
    Insights
    60
    Ease of Use
    58
    Customer Support
    30
    Data Comprehensiveness
    29
    Cons
    Data Inaccuracy
    36
    Data Management Issues
    25
    Poor Categorization
    16
    Data Delays
    14
    Difficult Learning
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Stackline features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.6
    Reports
    Average: 8.7
    7.5
    Campaign Tracking
    Average: 8.1
    8.1
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Stackline
    Year Founded
    2014
    HQ Location
    Seattle, US
    Twitter
    @StacklineHQ
    1,921 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    254 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands.

Users
No information available
Industries
  • Consumer Goods
  • Consumer Electronics
Market Segment
  • 47% Mid-Market
  • 35% Enterprise
Stackline Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Analysis
61
Insights
60
Ease of Use
58
Customer Support
30
Data Comprehensiveness
29
Cons
Data Inaccuracy
36
Data Management Issues
25
Poor Categorization
16
Data Delays
14
Difficult Learning
14
View All Pros and Cons
Stackline features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.6
Reports
Average: 8.7
7.5
Campaign Tracking
Average: 8.1
8.1
Web Analytics
Average: 8.5
Seller Details
Seller
Stackline
Year Founded
2014
HQ Location
Seattle, US
Twitter
@StacklineHQ
1,921 Twitter followers
LinkedIn® Page
www.linkedin.com
254 employees on LinkedIn®
Glassbox
(802)4.9 out of 5
Optimized for quick response
1st Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

    Users
    • Digital Analyst
    • Product Owner
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 78% Enterprise
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    206
    Session Replay
    185
    Insights
    169
    Helpful
    129
    Customer Understanding
    120
    Cons
    Session Issues
    70
    Not Intuitive
    64
    Session Management
    62
    Learning Curve
    61
    Missing Features
    54
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Glassbox features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.1
    10.0
    Reports
    Average: 8.7
    10.0
    Campaign Tracking
    Average: 8.1
    10.0
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,837 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    270 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

Users
  • Digital Analyst
  • Product Owner
Industries
  • Financial Services
  • Insurance
Market Segment
  • 78% Enterprise
  • 17% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
206
Session Replay
185
Insights
169
Helpful
129
Customer Understanding
120
Cons
Session Issues
70
Not Intuitive
64
Session Management
62
Learning Curve
61
Missing Features
54
View All Pros and Cons
Glassbox features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.1
10.0
Reports
Average: 8.7
10.0
Campaign Tracking
Average: 8.1
10.0
Web Analytics
Average: 8.5
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,837 Twitter followers
LinkedIn® Page
www.linkedin.com
270 employees on LinkedIn®

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Luigi's Box
(407)4.8 out of 5
Optimized for quick response
3rd Easiest To Use in E-Commerce Analytics software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

    Users
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 59% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Luigi's Box Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Search Efficiency
    147
    Search Functionality
    145
    Ease of Use
    131
    Customer Support
    89
    Helpful
    89
    Cons
    Expensive
    27
    Difficult Implementation
    17
    Learning Curve
    16
    Search Functionality
    15
    Setup Difficulty
    15
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Luigi's Box features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    9.4
    Reports
    Average: 8.7
    9.1
    Campaign Tracking
    Average: 8.1
    9.4
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Luigi's Box
    Company Website
    Year Founded
    2016
    HQ Location
    Bratislava
    Twitter
    @LuigisBox
    179 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    136 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

Users
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 59% Small-Business
  • 36% Mid-Market
Luigi's Box Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Search Efficiency
147
Search Functionality
145
Ease of Use
131
Customer Support
89
Helpful
89
Cons
Expensive
27
Difficult Implementation
17
Learning Curve
16
Search Functionality
15
Setup Difficulty
15
View All Pros and Cons
Luigi's Box features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
9.4
Reports
Average: 8.7
9.1
Campaign Tracking
Average: 8.1
9.4
Web Analytics
Average: 8.5
Seller Details
Seller
Luigi's Box
Company Website
Year Founded
2016
HQ Location
Bratislava
Twitter
@LuigisBox
179 Twitter followers
LinkedIn® Page
www.linkedin.com
136 employees on LinkedIn®
Fullstory
(821)4.5 out of 5
Optimized for quick response
9th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    310
    Insights
    222
    Session Replay
    208
    Helpful
    200
    User Insights
    160
    Cons
    Learning Curve
    127
    Limitations
    98
    Data Inaccuracy
    89
    Not Intuitive
    82
    Steep Learning Curve
    80
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Fullstory features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    7.8
    Reports
    Average: 8.7
    7.5
    Campaign Tracking
    Average: 8.1
    8.3
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,957 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    551 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 29% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
310
Insights
222
Session Replay
208
Helpful
200
User Insights
160
Cons
Learning Curve
127
Limitations
98
Data Inaccuracy
89
Not Intuitive
82
Steep Learning Curve
80
View All Pros and Cons
Fullstory features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
7.8
Reports
Average: 8.7
7.5
Campaign Tracking
Average: 8.1
8.3
Web Analytics
Average: 8.5
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,957 Twitter followers
LinkedIn® Page
www.linkedin.com
551 employees on LinkedIn®
edrone
(241)4.8 out of 5
4th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store ope

    Users
    • CEO
    • Owner
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 73% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    32
    Ease of Use
    28
    Helpful
    21
    Intuitive
    17
    Automation
    15
    Cons
    Learning Curve
    6
    Learning Difficulty
    5
    Missing Features
    5
    Data Management Issues
    4
    Email Management Issues
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • edrone features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    9.2
    Reports
    Average: 8.7
    9.1
    Campaign Tracking
    Average: 8.1
    9.1
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    edrone
    Year Founded
    2016
    HQ Location
    Krakow, Małopolska
    Twitter
    @edrone_me
    1,531 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    209 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store ope

Users
  • CEO
  • Owner
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 73% Small-Business
  • 26% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
32
Ease of Use
28
Helpful
21
Intuitive
17
Automation
15
Cons
Learning Curve
6
Learning Difficulty
5
Missing Features
5
Data Management Issues
4
Email Management Issues
4
View All Pros and Cons
edrone features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.2
Reports
Average: 8.7
9.1
Campaign Tracking
Average: 8.1
9.1
Web Analytics
Average: 8.5
Seller Details
Seller
edrone
Year Founded
2016
HQ Location
Krakow, Małopolska
Twitter
@edrone_me
1,531 Twitter followers
LinkedIn® Page
www.linkedin.com
209 employees on LinkedIn®
Decodo (formerly Smartproxy)
(397)4.6 out of 5
2nd Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Decodo (formerly Smartproxy) is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality produc

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 95% Small-Business
    • 5% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Decodo (formerly Smartproxy) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    140
    Ease of Use
    121
    Proxies
    96
    Helpful
    81
    Reliability
    68
    Cons
    Pricing Issues
    54
    Proxy Issues
    53
    Expensive
    48
    IP Limitations
    20
    Limitations
    19
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Decodo (formerly Smartproxy) features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Reports
    Average: 8.7
    8.4
    Campaign Tracking
    Average: 8.1
    8.7
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Decodo (formerly Smartproxy)
    Year Founded
    2018
    HQ Location
    Vilnius, Lithuania
    LinkedIn® Page
    www.linkedin.com
    127 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Decodo (formerly Smartproxy) is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality produc

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 95% Small-Business
  • 5% Mid-Market
Decodo (formerly Smartproxy) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
140
Ease of Use
121
Proxies
96
Helpful
81
Reliability
68
Cons
Pricing Issues
54
Proxy Issues
53
Expensive
48
IP Limitations
20
Limitations
19
View All Pros and Cons
Decodo (formerly Smartproxy) features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.1
8.8
Reports
Average: 8.7
8.4
Campaign Tracking
Average: 8.1
8.7
Web Analytics
Average: 8.5
Seller Details
Seller
Decodo (formerly Smartproxy)
Year Founded
2018
HQ Location
Vilnius, Lithuania
LinkedIn® Page
www.linkedin.com
127 employees on LinkedIn®
Lucky Orange
(322)4.6 out of 5
12th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lucky Orange is a type of conversion rate optimization (CRO) solution designed to help users understand the behavior of their website visitors and identify the reasons behind traffic that does not con

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 85% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Lucky Orange Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    60
    Ease of Use
    56
    Session Replay
    44
    Heatmaps
    38
    Easy Setup
    37
    Cons
    Recording Issues
    17
    Expensive
    12
    Learning Curve
    12
    Missing Features
    11
    Slow Loading
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Lucky Orange features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reports
    Average: 8.7
    7.5
    Campaign Tracking
    Average: 8.1
    8.5
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Lucky Orange
    Company Website
    Year Founded
    2012
    HQ Location
    Overland Park, KS
    Twitter
    @luckyorange
    10,743 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    21 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lucky Orange is a type of conversion rate optimization (CRO) solution designed to help users understand the behavior of their website visitors and identify the reasons behind traffic that does not con

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 85% Small-Business
  • 12% Mid-Market
Lucky Orange Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
60
Ease of Use
56
Session Replay
44
Heatmaps
38
Easy Setup
37
Cons
Recording Issues
17
Expensive
12
Learning Curve
12
Missing Features
11
Slow Loading
11
View All Pros and Cons
Lucky Orange features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reports
Average: 8.7
7.5
Campaign Tracking
Average: 8.1
8.5
Web Analytics
Average: 8.5
Seller Details
Seller
Lucky Orange
Company Website
Year Founded
2012
HQ Location
Overland Park, KS
Twitter
@luckyorange
10,743 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
Hotjar
(325)4.3 out of 5
View top Consulting Services for Hotjar
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.

    Users
    • Product Manager
    • Digital Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 51% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Hotjar Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    7
    Features
    7
    Heatmaps
    7
    Recording Features
    6
    Session Replay
    6
    Cons
    Recording Issues
    3
    Expensive
    2
    Insufficient Information
    2
    Session Issues
    2
    Slow Loading
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Hotjar features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.1
    7.8
    Reports
    Average: 8.7
    7.8
    Campaign Tracking
    Average: 8.1
    9.1
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Contentsquare
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,627 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,875 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.

Users
  • Product Manager
  • Digital Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 51% Small-Business
  • 38% Mid-Market
Hotjar Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
7
Features
7
Heatmaps
7
Recording Features
6
Session Replay
6
Cons
Recording Issues
3
Expensive
2
Insufficient Information
2
Session Issues
2
Slow Loading
2
View All Pros and Cons
Hotjar features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.1
7.8
Reports
Average: 8.7
7.8
Campaign Tracking
Average: 8.1
9.1
Web Analytics
Average: 8.5
Seller Details
Seller
Contentsquare
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,627 Twitter followers
LinkedIn® Page
www.linkedin.com
1,875 employees on LinkedIn®
Mixpanel
(1,235)4.6 out of 5
Optimized for quick response
13th Easiest To Use in E-Commerce Analytics software
View top Consulting Services for Mixpanel
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel h

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 53% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mixpanel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    75
    Insights
    67
    Analytics
    48
    Intuitive
    46
    Simple
    26
    Cons
    Learning Curve
    29
    Steep Learning Curve
    25
    Difficult Learning
    19
    Data Management Issues
    18
    Event Management
    17
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mixpanel features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    9.2
    Reports
    Average: 8.7
    8.8
    Campaign Tracking
    Average: 8.1
    9.0
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mixpanel
    Company Website
    Year Founded
    2009
    HQ Location
    San Francisco, CA
    Twitter
    @mixpanel
    23,003 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    518 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel h

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 53% Small-Business
  • 37% Mid-Market
Mixpanel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
75
Insights
67
Analytics
48
Intuitive
46
Simple
26
Cons
Learning Curve
29
Steep Learning Curve
25
Difficult Learning
19
Data Management Issues
18
Event Management
17
View All Pros and Cons
Mixpanel features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
9.2
Reports
Average: 8.7
8.8
Campaign Tracking
Average: 8.1
9.0
Web Analytics
Average: 8.5
Seller Details
Seller
Mixpanel
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@mixpanel
23,003 Twitter followers
LinkedIn® Page
www.linkedin.com
518 employees on LinkedIn®
Heap
(1,095)4.4 out of 5
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 35% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Heap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Insights
    8
    Analytics
    5
    Efficiency
    5
    Reporting
    5
    Cons
    Limitations
    4
    Data Inaccuracy
    3
    Limited Features
    3
    Data Management
    2
    Data Management Issues
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Heap features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.6
    Reports
    Average: 8.7
    8.2
    Campaign Tracking
    Average: 8.1
    8.6
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Contentsquare
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,627 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,875 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 35% Small-Business
Heap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Insights
8
Analytics
5
Efficiency
5
Reporting
5
Cons
Limitations
4
Data Inaccuracy
3
Limited Features
3
Data Management
2
Data Management Issues
2
View All Pros and Cons
Heap features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.6
Reports
Average: 8.7
8.2
Campaign Tracking
Average: 8.1
8.6
Web Analytics
Average: 8.5
Seller Details
Seller
Contentsquare
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,627 Twitter followers
LinkedIn® Page
www.linkedin.com
1,875 employees on LinkedIn®
Syndigo
(184)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Syndigo is a leader in AI-first PXM, MDM, and PIM, empowering brands, retailers, and distributors to create winning product experiences. Syndigo offers the most extensive brand-retail network, the lea

    Users
    No information available
    Industries
    • Consumer Goods
    • Retail
    Market Segment
    • 39% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Syndigo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    31
    Customer Support
    29
    Helpful
    18
    Features
    12
    Quick Response
    12
    Cons
    Data Management Issues
    13
    Poor Usability
    8
    UX Improvement
    8
    Complexity
    7
    Complex Usability
    7
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Syndigo features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Reports
    Average: 8.7
    7.2
    Campaign Tracking
    Average: 8.1
    8.3
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Syndigo
    Company Website
    Year Founded
    2017
    HQ Location
    Chicago, Illinois
    Twitter
    @syndigoLLC
    280 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,371 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Syndigo is a leader in AI-first PXM, MDM, and PIM, empowering brands, retailers, and distributors to create winning product experiences. Syndigo offers the most extensive brand-retail network, the lea

Users
No information available
Industries
  • Consumer Goods
  • Retail
Market Segment
  • 39% Mid-Market
  • 32% Small-Business
Syndigo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
31
Customer Support
29
Helpful
18
Features
12
Quick Response
12
Cons
Data Management Issues
13
Poor Usability
8
UX Improvement
8
Complexity
7
Complex Usability
7
View All Pros and Cons
Syndigo features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
8.3
Reports
Average: 8.7
7.2
Campaign Tracking
Average: 8.1
8.3
Web Analytics
Average: 8.5
Seller Details
Seller
Syndigo
Company Website
Year Founded
2017
HQ Location
Chicago, Illinois
Twitter
@syndigoLLC
280 Twitter followers
LinkedIn® Page
www.linkedin.com
1,371 employees on LinkedIn®
Mouseflow
(683)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user beha

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mouseflow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    83
    Insights
    51
    Session Replay
    41
    Heatmaps
    40
    Analytics
    39
    Cons
    Missing Features
    25
    Limitations
    22
    Data Inaccuracy
    17
    Recording Issues
    17
    Expensive
    15
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mouseflow features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Reports
    Average: 8.7
    7.8
    Campaign Tracking
    Average: 8.1
    8.3
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mouseflow
    Company Website
    Year Founded
    2010
    HQ Location
    Austin, Texas
    Twitter
    @mouseflow
    1,775 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    60 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user beha

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 68% Small-Business
  • 23% Mid-Market
Mouseflow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
83
Insights
51
Session Replay
41
Heatmaps
40
Analytics
39
Cons
Missing Features
25
Limitations
22
Data Inaccuracy
17
Recording Issues
17
Expensive
15
View All Pros and Cons
Mouseflow features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.3
Reports
Average: 8.7
7.8
Campaign Tracking
Average: 8.1
8.3
Web Analytics
Average: 8.5
Seller Details
Seller
Mouseflow
Company Website
Year Founded
2010
HQ Location
Austin, Texas
Twitter
@mouseflow
1,775 Twitter followers
LinkedIn® Page
www.linkedin.com
60 employees on LinkedIn®
Flipkart Commerce Cloud Selection Manager
(23)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce mar

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 61% Small-Business
    • 26% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Flipkart Commerce Cloud Selection Manager features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reports
    Average: 8.7
    8.5
    Campaign Tracking
    Average: 8.1
    8.8
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Flipkart Commerce Cloud
    Year Founded
    2007
    HQ Location
    Bangalore, IN
    Twitter
    @Flipkart
    2,925,207 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    79,114 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce mar

Users
No information available
Industries
No information available
Market Segment
  • 61% Small-Business
  • 26% Mid-Market
Flipkart Commerce Cloud Selection Manager features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reports
Average: 8.7
8.5
Campaign Tracking
Average: 8.1
8.8
Web Analytics
Average: 8.5
Seller Details
Seller
Flipkart Commerce Cloud
Year Founded
2007
HQ Location
Bangalore, IN
Twitter
@Flipkart
2,925,207 Twitter followers
LinkedIn® Page
www.linkedin.com
79,114 employees on LinkedIn®
DualEntry
(122)4.9 out of 5
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DualEntry is the AI-native ERP built by and for accountants. It’s designed to scale with high-performing teams from mid-market to IPO, handling up to 40 billion transactions per business per month.

    Users
    • Accountant
    Industries
    • Accounting
    • Manufacturing
    Market Segment
    • 49% Mid-Market
    • 34% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • DualEntry is a software platform designed to streamline accounting processes, offering features such as real-time data, automated reconciliation, and AI assistance.
    • Reviewers frequently mention the user-friendly interface, the ability to integrate with other tools, and the AI feature that assists with complex accounting tasks.
    • Reviewers noted that the platform could benefit from more guidance for new users, more customization options, and improvements in certain features like multi-entity reporting.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • DualEntry Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    202
    Efficiency
    174
    Features
    174
    Integrations
    154
    Time-saving
    150
    Cons
    Improvement Needed
    74
    Missing Features
    60
    Learning Difficulty
    56
    Limited Customization
    55
    Not User-Friendly
    55
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • DualEntry features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    9.5
    Reports
    Average: 8.7
    9.5
    Campaign Tracking
    Average: 8.1
    9.8
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    DualEntry
    Company Website
    Year Founded
    2024
    HQ Location
    New York, US
    Twitter
    @dualentry
    532 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    31 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DualEntry is the AI-native ERP built by and for accountants. It’s designed to scale with high-performing teams from mid-market to IPO, handling up to 40 billion transactions per business per month.

Users
  • Accountant
Industries
  • Accounting
  • Manufacturing
Market Segment
  • 49% Mid-Market
  • 34% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • DualEntry is a software platform designed to streamline accounting processes, offering features such as real-time data, automated reconciliation, and AI assistance.
  • Reviewers frequently mention the user-friendly interface, the ability to integrate with other tools, and the AI feature that assists with complex accounting tasks.
  • Reviewers noted that the platform could benefit from more guidance for new users, more customization options, and improvements in certain features like multi-entity reporting.
DualEntry Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
202
Efficiency
174
Features
174
Integrations
154
Time-saving
150
Cons
Improvement Needed
74
Missing Features
60
Learning Difficulty
56
Limited Customization
55
Not User-Friendly
55
View All Pros and Cons
DualEntry features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.5
Reports
Average: 8.7
9.5
Campaign Tracking
Average: 8.1
9.8
Web Analytics
Average: 8.5
Seller Details
Seller
DualEntry
Company Website
Year Founded
2024
HQ Location
New York, US
Twitter
@dualentry
532 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
Metorik
(11)4.8 out of 5
5th Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Established in 2016 and Based in Melbourne Australia, Metorik is an eCommerce Reporting and Email Automation tool loved by tens of thousands of Shopify & WooCommerce store owners, worldwide. In j

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 91% Small-Business
    • 9% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Metorik Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Comprehensive
    2
    Customer Support
    2
    Efficiency
    2
    Helpful
    2
    Cons
    This product has not yet received any negative sentiments.
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Metorik features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.1
    9.8
    Reports
    Average: 8.7
    9.0
    Campaign Tracking
    Average: 8.1
    8.8
    Web Analytics
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Metorik
    Year Founded
    2016
    HQ Location
    Melbourne, AU
    Twitter
    @metorikhq
    1,185 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Established in 2016 and Based in Melbourne Australia, Metorik is an eCommerce Reporting and Email Automation tool loved by tens of thousands of Shopify & WooCommerce store owners, worldwide. In j

Users
No information available
Industries
No information available
Market Segment
  • 91% Small-Business
  • 9% Mid-Market
Metorik Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Comprehensive
2
Customer Support
2
Efficiency
2
Helpful
2
Cons
This product has not yet received any negative sentiments.
View All Pros and Cons
Metorik features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.1
9.8
Reports
Average: 8.7
9.0
Campaign Tracking
Average: 8.1
8.8
Web Analytics
Average: 8.5
Seller Details
Seller
Metorik
Year Founded
2016
HQ Location
Melbourne, AU
Twitter
@metorikhq
1,185 Twitter followers
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
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E-Commerce Analytics Topics

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Learn More About E-Commerce Analytics Software

What is E-Commerce Analytics Software?

Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.

By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.

Key Benefits of E-Commerce Analytics Software

  • Real-time data from a variety of sources related to an e-commerce business
  • Insight into customer behavior and demographics
  • Website data based on how users interact with the e-commerce store itself
  • Data to help refine personalization algorithms to better cater to individual customers

Why Use E-Commerce Analytics Software?

Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data.

Customer analytics — Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.

Business intelligence — Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.

Marketing analytics — Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.

Who Uses E-Commerce Analytics Software?

E-commerce business owners — Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide.

Website developers — Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so.

Marketers — Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials.

E-Commerce Analytics Software Features

Reports — Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance.

Integrations — E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user.

Dashboards — Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately.

Web analytics — Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that.

Campaign tracking — A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics.

Product analytics — The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying.