CBX. A BRAND AGENCY

It began with a sugar skull and blossomed into a joyful celebration of color, pattern, and illustration. Pillsbury asked for a seasonal pack that captured the holiday spirit of Dia de los Muertos while staying true to the brand’s playful tone. We answered with bold symmetry, bright florals, and hand-drawn details that bring the celebration to life. The result is a vibrant, welcoming design that honors the day's meaning and invites everyone to join in. A small box. A big celebration. #Pillsbury #CBX #PackagingDesign #DíaDeLosMuertos #BrandDesign

Legacy brands aren’t losing ground because they’re being copied. They’re losing ground because they’ve stopped evolving. In ADWEEK, CBX Principal Mark Christou challenges the idea that category codes protect equity. He argues they’ve become a crutch — limiting creativity and making legacy brands easier to mimic. Private-label brands aren’t just copying. They’re capitalizing. And in doing so, they’re forcing the industry to confront its own complacency. 📌 Read the full article: https://lnkd.in/eR7VYE5H

Clients don’t hate surprises. They hate uncertainty. Trust isn’t a given. It’s earned — through process, transparency, and showing up with clarity long before you push for bold. Only then do you earn the right to challenge. To stretch. To provoke. Not for effect, but for impact. In DIELINE, CBX Managing Partner Gregg Lipman unpacks what strong client partnerships are really built on: - Clear roles and process - Respect for budgets and boundaries - Open, honest dialogue (especially when it’s uncomfortable) - A shared commitment to what’s right, not just what’s easy Because the best work doesn’t come from keeping the peace. It comes from earning the trust to shake things up. 📌 Read the full piece: https://lnkd.in/e5jJCQwR

What does it mean to live better, longer, and what role should brands play? That’s the question Isabelle Aleksander (CBX), Sherry Frey (NIQ), Alyssa Vescio (Whole Foods Market), and Dan Stangler (Kite Hill) explored at Food Ag Ideas Week. From ancestral eating to functional rituals, the panel surfaced real signals about how food and wellness are becoming central to modern life, and why brands need to respond with relevance and care.

Protein’s gone mainstream, but most brands are struggling to maintain relevance in the supplement aisle. In Campaign US, CBX Associate Strategy Director Isabelle Aleksander explores how standout brands are rethinking protein from the ground up: new visuals, new language, new moments of surprise. 📖 Read the full piece: https://lnkd.in/ezRyqbKc

Sometimes the most unexpected combinations make the most sense. At Fast Company’s Innovation Festival, we challenged attendees to reimagine what’s possible, using AI to turn brand mashups into vivid, culture-bending ideas in minutes. From Band-Aid × Crocs to Durex × Amtrak, the hypothetical concepts weren’t just fun — they surfaced real signals about where brands, tech, and culture may be headed. 👇 Scroll to see a few favorites. Want more? Sign up to get the full report, filled with trends, insights, and creative provocations from the session: https://lnkd.in/eWj6cDjf #CBX #BrandThinking #InnovationFestival #AIandCreativity #BrandMashups #StrategicCreativity Crocs, Inc. Amtrak

Wellness isn’t just a lifestyle anymore. It’s how people are trying to feel better, live longer, and stay grounded. That shift is reshaping how we eat, how we care for ourselves, and what we expect from the brands in our lives. Today at Food Ag Ideas Week, Isabelle Aleksander (CBX. A BRAND AGENCY), Sherry Frey (NielsenIQ), Alyssa Vescio (Whole Foods Market), and Dan Stangler (Kite Hill) will discuss how food, lifestyle, and longevity are driving some of the most important shifts in consumer behavior, and how brands can respond with relevance and clarity. This session will unpack the growing connection between nutrition and holistic health, the rise of functional and ancestral foods, and the new ways people are using food to care for themselves across every part of life. For brands, the opportunity isn’t to follow wellness trends — it’s to shape how people live.

Big ideas don’t always start big. Sometimes they start with a cardboard box, a handful of baking soda, and a design built to inspire. Kudos to our partners at Church & Dwight Co., Inc. and the Arm & Hammer team for helping launch the next generation of thinkers.  

Next week, CBX’s Isabelle Aleksander joins leaders from Whole Foods Market, Nielsen, and Kite Hill at Food Ag Ideas Week. Together, they’ll explore how wellness is moving from a lifestyle to a baseline —and what that means for food, health, and brand innovation. https://lnkd.in/eJpw8ixJ

Social media can drain creative energy just as easily as it fuels it. In Creative Bloq's feature by Tom May , Designer Chloe Gross and Associate Strategist Tyler Lee share how creatives are navigating social media in 2025 — finding creativity and connection in the scroll. Their perspectives remind us that social media isn’t just noise. It’s a space where creativity and culture collide. Read the full article: https://lnkd.in/eRfrzMgh #CBX #CreativeVoices #DesignCulture #DigitalCreativity #CultureAndCreativity