Tropic reposted this
Grammarly just rebranded to Superhuman. Not a rebrand. A survival play. They acquired Superhuman a few months ago, and combined with last year's Coda acquisition, they're not just going after Notion. They're trying to leapfrog them. Here's why this HAD to happen: Grammarly's business got totally upended by GenAI. Everyone now has access to a personal writing assistant with Claude and ChatGPT. Meanwhile, Notion isn't just winning. They're lapping the field every quarter. Grammarly, Superhuman, and Coda - all flat lines watching one rocket ship. This isn't a growth strategy. It's a survival strategy. Here's what makes it brilliant: - 16 years of language data and AI writing models (Grammarly) - The canvas where teams collaborate (Coda) - The inbox where work actually starts (Superhuman) They've built a genuine wedge against Notion - not just another collaboration tool, but one embedded in your daily workflow with differentiated AI underneath. The gap they're trying to close is massive. Do they have the technology chops to pull it off? Who knows. But I know what they were doing before definitely wasn't going to work. The AI game has accelerated a universal truth in tech: stay comfortable and die slowly, or make a bet that feels crazy and maybe live. Grammarly chose life.