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A decade has flown by since the Mast General Store in Downtown Winston-Salem opened its doors on Trade Street. On Friday, May 9, 2025, the Mast Store will celebrate with an evening of live music, food sampling, and more at its location at 516 North Trade Street in Winston-Salem. ...read more
Behind the Scenes | Local Flavor
Winston-Salem
A single day certainly isn’t sufficient to praise a mother’s mettle and celebrate her for all that she is and does, but Mother’s Day provides an occasion to share kind words and express your love and gratitude for all that the women in your family – be they moms, grandmothers, stepmothers, godmothers, or mother-figures – have done for you. ...read more
Adventure | At Home | Gardening | Inspiration
All
Ah, spring. When a young man’s fancy (and a young girl’s) turns to... Festivals! And man oh man is there a plethora of festivals for almost every interest in or near a Mast Store community. From music to handcrafted wares and state dogs to encounters with historical figures, this spring and summer’s offering is as eclectic as it comes.
Photo by Rob Laughter, courtesy of MerleFest
...read more
Local Flavor | Travel
All
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
It would be great to hang around together, don’t ya think? That’s what two brothers decided to do when they started Eagles Nest Hammocks. The company was based in the back of a minivan traveling from music festival to public gathering up and down the East Coast. Now, it’s headquartered in the nation’s backyard - Asheville, NC - and is still making the most comfortable (and portable) hammock around.