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blog
latest blog posts see all blog posts CLOSE MENU
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July 21, 2025 3 minute READ
Hendersonville Celebrates 30 Years on Main Street
The Mast General Store in Downtown Hendersonville is celebrating 30 years on Main Street on Friday, August 1, 2025. Anyone who stops by that day will be treated to a free bag of fresh popcorn. ...read more
Local Flavor | Mast in the News
Hendersonville
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July 9, 2025 9 minute READ
5 More Old-Fashioned Skills to Learn
In our fast-paced world, we often forget the things that can be done without the assistance of a computer, tablet, phone, or other electronic devices. Doing things by hand helps keep your brain sharp. ...read more
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June 11, 2025 8 minute READ
The Open Sign is Out for Valle Crucis
A couple of weeks ago, many chambers of commerce and tourism groups held a ceremonial ribbon-cutting to signify that Western North Carolina is open and awaiting your visit. Valle Crucis is open, too, and welcomes a new restaurant and a revamped trail to its offerings. We hope you’ll visit soon. ...read more
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March 3, 2025 14 minute READ
The Mountains Are Open - Vacation & Volunteer
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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November 30, 2023 10 minute READ
It Just Would Not Be the Holidays Without
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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May 26, 2023 7 minute READ
John and Faye Cooper: Why We Support Land Trusts
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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