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The Roanoke Mast General Store celebrates its five-year anniversary on Tuesday, June 17. While Mast Store’s history in this city is still young, that doesn’t mean it hasn’t been eventful. ...read more
Behind the Scenes | Local Flavor
Roanoke
This week we’re joining Mr. Peabody and stepping into the Wayback Machine. As he adjusts the dials to get us to Valle Crucis in late 1979 and early 1980, we’ll share a few historic markers to help paint a clearer picture. The prime lending rate was 14.5% with the interest rate being 11.3% (compare that to now – the interest rate is 2.7%). The country was in the midst of an energy crisis caused by the Iranian Revolution, which led to a drop in oil production and long lines at gas stations. Those are some of the external conditions a young family was facing when they made the decision to leave Florida and re-open an old general store. ...read more
Adventure | Behind the Scenes | Local Flavor | Mast Family Favorites | Mast in the News
All
The year 2024 reshaped our mountain landscapes. So many sites, trails, and vistas we love throughout Western North Carolina and East Tennessee were ravaged by Hurricane Helene. Some places – and neighbors – were forever lost. ...read more
Inspiration | Local Flavor
All
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
Popcorn is fun! Poppy Popcorn is fun and flavorful! Made in Asheville, Poppy Popcorn features classically Southern flavors alongside tried and true varieties any popcorn lover should have about, like Salted Caramel. There's even a flavor that capture's Asheville's quirkiness in a tasteful way - a combination of white cheddar and salted caramel. A treat anytime you pop it open, Poppy also makes great gifts for weddings and teacher appreciation days.