Get in Touch
 Duration 14 hours (2 days)

Course Outline

Introduction to AI in Digital Marketing for OOH and DOOH

  • The OOH and DOOH advertising ecosystem overview.
  • The landscape of programmatic OOH.
  • How AI enhances sales and operational efficiency.

Prospecting and Lead Qualification with AI

  • Identifying target accounts through AI-driven insights.
  • Application of predictive lead scoring models.
  • Connecting AI prospecting tools with CRM systems.

Personalizing Proposals Using AI

  • Generating dynamic content for client proposals.
  • Implementing AI-assisted creative recommendations.
  • Customizing offers based on customer behavior data.

Data Analysis and Performance Insights

  • Collecting and processing OOH campaign data.
  • Utilizing AI tools for campaign performance reporting.
  • Forecasting trends and optimizing inventory utilization.

AI in Pitch Simulation and Training

  • Practicing objection handling via AI chatbots.
  • Employing speech analysis and feedback tools.
  • Engaging in scenario-based pitch roleplays.

Integrations with DV360, Place Exchange, and Other Platforms

  • Linking AI workflows to DV360 for programmatic OOH.
  • Leveraging Place Exchange API data for targeting and reporting.
  • Identifying automation opportunities in proposal-to-delivery workflows.

Ethics, Privacy, and Compliance in AI-Driven Advertising

  • Considerations for data privacy.
  • Ensuring transparency in AI-driven decision-making.
  • Adhering to industry compliance guidelines.

Summary and Future Steps

Requirements

  • Foundational knowledge of digital marketing concepts.
  • Working familiarity with OOH and DOOH advertising workflows.
  • Prior experience in sales or account management.

Target Audience

  • OOH and DOOH sales teams.
  • Professionals in programmatic advertising.
  • Account managers specializing in media sales.

Number of participants


Price per participant

Testimonials (2)

Upcoming Courses

Related Categories