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Duration 14 hours (2 days)
Course Outline
Introduction to AI in Digital Marketing for OOH and DOOH
- The OOH and DOOH advertising ecosystem overview.
- The landscape of programmatic OOH.
- How AI enhances sales and operational efficiency.
Prospecting and Lead Qualification with AI
- Identifying target accounts through AI-driven insights.
- Application of predictive lead scoring models.
- Connecting AI prospecting tools with CRM systems.
Personalizing Proposals Using AI
- Generating dynamic content for client proposals.
- Implementing AI-assisted creative recommendations.
- Customizing offers based on customer behavior data.
Data Analysis and Performance Insights
- Collecting and processing OOH campaign data.
- Utilizing AI tools for campaign performance reporting.
- Forecasting trends and optimizing inventory utilization.
AI in Pitch Simulation and Training
- Practicing objection handling via AI chatbots.
- Employing speech analysis and feedback tools.
- Engaging in scenario-based pitch roleplays.
Integrations with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH.
- Leveraging Place Exchange API data for targeting and reporting.
- Identifying automation opportunities in proposal-to-delivery workflows.
Ethics, Privacy, and Compliance in AI-Driven Advertising
- Considerations for data privacy.
- Ensuring transparency in AI-driven decision-making.
- Adhering to industry compliance guidelines.
Summary and Future Steps
Requirements
- Foundational knowledge of digital marketing concepts.
- Working familiarity with OOH and DOOH advertising workflows.
- Prior experience in sales or account management.
Target Audience
- OOH and DOOH sales teams.
- Professionals in programmatic advertising.
- Account managers specializing in media sales.
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.