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Course Outline
1. Product Strategy & Conceptualization
- Identifying core customer needs
- Analyzing market dynamics and competitive landscape
- Assessing market size relative to the customer problem or requirement
- User segmentation and development of detailed personas
- Establishing product vision, purpose, and strategic direction
- Prioritization based on value and effort
- Mapping value propositions and defining desired outcomes
2. Product Development & Creation
- User-centered design (UX/UI)
- Incremental and iterative development within cross-functional Scrum teams
- Backlog management and formulation of user stories
- Early validation methods (MVP, experiments)
- Defining key product metrics
- Practical Design Thinking workshop
- Prompt engineering for leaders (applying AI to product development)
- Data-informed design processes
- Service design blueprint (service mapping)
- Expert-led session on backlog management and prioritization
3. Product Delivery & Launch
- Release planning and roadmap management
- Developing go-to-market strategies
- Onboarding processes and post-launch experience measurement
- Collecting feedback in production environments
- Aligning efforts with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Value Realization & Optimization
- Tracking product metrics (NPS, DAU, retention, etc.)
- Monetization strategies and pricing models
- Conducting funnel analysis
- Assessing customer value (LTV, CAC, ROI)
- Iterating based on data insights
- Managing the full product lifecycle
- Ensuring product scalability and sustainability
- Developing the Product P&L
- Building a robust business case
Summary & Path Forward
Requirements
- Fundamental knowledge of banking operations
- Practical experience in digital product development
- Basic familiarity with core AI concepts
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking professionals engaged in AI-focused product design
40 Hours
Testimonials (1)
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