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 Duration 14 hours (2 days)

Course Outline

Introduction to AI in Digital Marketing for OOH/DOOH

  • Overview of the OOH and DOOH advertising ecosystem
  • The current landscape of programmatic OOH
  • How AI enhances sales and operational efficiency

AI for Prospecting and Lead Qualification

  • Identifying target accounts through AI-driven insights
  • Implementing predictive lead scoring models
  • Integrating AI prospecting tools with CRM systems

Proposal Personalization with AI

  • Generating dynamic content for client proposals
  • Utilizing AI-assisted creative recommendations
  • Tailoring offers based on customer behavior data

Data Analysis and Performance Insights

  • Collecting and processing OOH campaign data
  • Leveraging AI tools for campaign performance reporting
  • Forecasting trends and optimizing inventory utilization

AI in Pitch Simulation and Training

  • Practicing objection handling with AI chatbots
  • Employing speech analysis and feedback tools
  • Conducting scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Connecting AI workflows to DV360 for programmatic OOH
  • Utilizing Place Exchange API data for targeting and reporting
  • Exploring automation opportunities in proposal-to-delivery workflows

Ethics, Privacy, and Compliance in AI for Advertising

  • Addressing data privacy considerations
  • Ensuring transparency in AI-driven decision-making
  • Adhering to industry compliance guidelines

Summary and Next Steps

Requirements

  • Foundational knowledge of digital marketing principles
  • Familiarity with OOH and DOOH advertising workflows
  • Prior experience in sales or account management roles

Target Audience

  • OOH and DOOH sales teams
  • Professionals specializing in programmatic advertising
  • Account managers focused on media sales

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