BY -Yash Shanishvara
Jigar Savaliya
Dhruv Shishangiya
Mech-PG-PA3
ENERGY CONSUMPTION OF INDIA
❖ Why We
We select
selected BOOND
BOOND
➢Concept Of Natural Energy
➢Renewable Sources
➢Solar Light Products
➢Aim-Provide Clean Energy to Rural India
❖ Background Of BOOND
➢ North India-based Company
➢ Incorporated in 2010
➢Founded by Rustam Sengupta
➢17 Full Time Employees & 31 commission agents
➢Impacted over 50,000 people in 2 states,
Rajasthan & Uttar pradesh
➢Motivated by SELCO and IIM-Ahmedabad Center for
Innovation Incubation and Entrepreneurship
❖Key Poeple
Rustam Gupta As Founder & Boond Officer
➢ Graduated from INSEAD europe campus
➢ M.E from University of California
➢ MBA from INSEAD
➢ Banker for Standard Chartered Bank in Singapore
➢In 2010 made BOOND
Simran Grover As Chief Technology Officer
➢A Mechanical Engineering Graduate from IIT
Delhi
➢worked in J. Ray McDermott, Dubai ,oilfield
services company
➢came to India & promoting natural energy in
rural india
➢joined boond as Chief Technology Officer
Tarun Kalra As Chief Operations Officer
➢Former consultant at Xansam
➢Quit xansam and wanted to do own venture,he
joined boond
➢Major role in bringing Boond.net to life
➢He and his team have been instrumental in
helping spread the message of Boond
❖ Products
➢ Solar Home Light System
- in 40 W, 60 W , 75 W,100 W
A.C & D.C both
➢ Solar Water Pumps
Biomass Gas Cookstove,etc
➢ Road light models
How Works solar home Light systems
❖ Strengths
➢Current Sales Revenues: 2011-2012: INR 2.7 MILLION
2012-2013: INR 3.4 MILLION
2013-2014: INR 4.4 MILLION
➢ Lead to Future Growth
Source
http://www.insead.edu/events/insead_entrepreneurship_forum/programme/documents/SENGUPTARustam_Boond
❖ Strengths
✓Energy Hubs make Strong
Market in Rajasthan & UP
✓ Government Support
because of company
collobrated with RJ & UP
Government to spread Light
Resources in Rural
Sourcre
http://www.insead.edu/events/insead_entrepreneurship
✓in Rajasthan BOOND Contributed to spread light in
Khimsar ,palri,Thanpa and 7 other villages sponsered by R.J
Government
❖ Future Opportunities
➢ Want to expand business all over india
➢Innovation : starts energy hub in all india
➢Build a more stronger and reliable service infrastructure
➢Venture with international Energy companies,Recently
Italian impact investment fund OPES has invested in five
ventures of which two are in India,in One with BOOND
[ Source:
http://www.vccircle.com/news/cleantech/2014/08/13/solar-products-maker-boond ]
❖ Critique the company
➢ Obstacles : Company high price and social Insensitivity
According to Rural Area
➢Limited variety of Solar and some Bio products
➢Marketing strategy is Less Productive
➢Corrective Maintenance accuracy is not enough good
❖ Critique the company
➢Product less efficient and more expensive
➢they do not offer beneficial schemes for customer
➢their distribution system is complicated compared to
other companies
➢Company's wesite view is old and unattractive
❖ Our Turn
❑ some major changes have to do first
--to appoint experience person in marketing
department
--make better R&D department with that make
some new products like
N2 SOLAR LIGHT BULB
Multicrystalline module
❑ Ground Breaking Results
Revenues
YEAR Growth(%)
(MILLION )
2011 2.7
2012 3.4 65
2013 4.4 82
----- --
----- --
2017 11.5 105
2018 12.5 110
2019 13
❑ For Customer
--make Reasonable Price
--apply Direct Distribution System
--Provide Trained Technician
--Offer Beneficial Schemes
-- make New Department for taking customer Feedback
--according to it Necessary changes apply it
❑ In company
-- change Website View into Professional way
--make wide range of solar,wind and bio products
--Launch new product related to wind energy
--energy hubs spread all over india
--we want organize every year
--lead to international level in clean energy
Our Long Term Goal
We Don't LIke to became Toad of Well, We want to
Spread in All FIelds :The Five virtual companies will
operate in different segments
➢ Power
➢ Infotech
➢ Finance
➢ Power Transmission and Distribution
➢ Engineering Services
