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The Career Opportunity You'Ve Been Searching For:: Branch Manager

This document describes a Branch Manager position at a large, global consumer durable company. As Branch Manager, the individual will be responsible for sales performance, budget management, and overseeing branch operations. Key responsibilities include developing monthly sales plans, managing sales targets, executing trade partner strategies, overseeing marketing activities and logistics, and making decisions to drive business results. The ideal candidate will have 6-8 years of relevant experience in FMCG or a related industry, strong analytical and people management skills, and the ability to lead and motivate a team to achieve sales objectives.

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82 views3 pages

The Career Opportunity You'Ve Been Searching For:: Branch Manager

This document describes a Branch Manager position at a large, global consumer durable company. As Branch Manager, the individual will be responsible for sales performance, budget management, and overseeing branch operations. Key responsibilities include developing monthly sales plans, managing sales targets, executing trade partner strategies, overseeing marketing activities and logistics, and making decisions to drive business results. The ideal candidate will have 6-8 years of relevant experience in FMCG or a related industry, strong analytical and people management skills, and the ability to lead and motivate a team to achieve sales objectives.

Uploaded by

Pratikkalantri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THE CAREER OPPORTUNITY YOU'VE BEEN SEARCHING FOR: Branch Manager

WHO WE ARE

GLOBAL BUSINESS
• #1 Fortune 500 Company in Consumer Durable category • Annual sales turnover of $21 billion
• 70 manufacturing & Technology centers around the Globe • Over 12 brands as part of global portfolio
• Operations in more than 170 countries around the world

BEST EMPLOYER AWARD


We believe that our people make us a great place to work, reflected in the awards we have received consistently over the
past few years.

THE PRODUCTS:
• We are known for our Innovative products, reflected in the multiple awards we have received.
• Our major products include Refrigerators, Washing machines, Air conditioners, Microwaves, RO water purifier & Built-
in appliances

OUR PROMISE TO EMPLOYEES – CREATING MOMENTS THAT MATTER


To empower employees to deliver their best, Whirlpool offers the following 4 propositions:
• Free to make choices • Open and inclusive culture
• Early differentiated roles • Spirit of winning

OUR EXPECTATION – LIVING OUR LEADERSHIP VALUES


Whirlpool of India Ltd.
Job Description
Job title: Branch Manager Reports to: Regional Sales Manager
Division/ Department: Sales Work Location: Branch Office

PURPOSE: Owns branch sales performance including P&L, volume and market share, new and repeat TP business at
branch and demand planning support to region for distribution, DD, MT channels for all categories except Built-in, and
manages branch budget and overall admin.

ESSENTIAL DUTIES AND RESPONSIBILITIES

o Planning
 Owns development of monthly demand plan for the branch.
 Drives collection and reporting of required current and historical branch sales to support category and channel
logistics.
 Drives sales target- setting for on- ground sales and conducts periodic reviews.
 Leads and reviews branch sales force productivity to meet values and volume targets.
 Manages branch TPI budget.
o Sales Execution
 Executes sales volume and value targets for branch, leveraging sales analytics.
 Manages execution of BTL initiatives.
o Trade Partner Management
 Develops TP engagement plan and maintains optimum call cycles to build and strengthen TP relation.
 Identifies, evaluates new TP’s and manages conversion of difficult accounts as needed
o Operations
 Oversees all marketing and key account management activities for the branch.
 Oversees all sales logistics for the branch for finished and defective goods.
 Owns general administration for the branch

o Stakeholder Management
External Trade Partners, Marketing Vendors, Marketing Agencies
Internal Regional Sales Manager, Branch Service Manager, Branch Commercial Manager, Branch
Logistics Manager, Category Manager, NB/NC, KAM MT

o Deliverables
 Driving volume and value targets on monthly or weekly basis.
 Works for the closure of commercial issues and mange financial health of the business.
 Managing conflicts internally and with the trade partners.
 Managing commercial discipline in the territory.
 Works with BSM for the better management of defectives, TP coverage by field service team and works with
BLM to manage stock fulfillment.
o Decisions Owned
 Designing trade schemes for TP’s and territory.
 Decision regarding adding or changing the number of TP’s in a certain territory.
 Driving a market campaign, offering credit to TP’s and offering superior payout to the trade partners.
EDUCATIONAL 6-8 years
Full Time MBA AGE EXP
QUALIFICATIONS In FMCG/ Paints Industry
KNOWLEDGE, SKILLS AND ABILITIES
TECHNICAL MANAGERIAL
 Analytical bent of mind.  Lead with speed – agility, focus and confidence
 Drive results.  Unleash Talent – By attracting and developing
 Good people’s manager. our people to deliver extra-ordinary results and
contribute to their full potential
 A good communicator and negotiator.
 One Whirlpool – Break down barriers, team with
 Motivating the team. others and win together
 Build strong partnerships/ relations

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