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Development: Invite System

The OnePlus 2 is the successor to the OnePlus One smartphone. It was revealed on July 28, 2015 using Google Cardboard virtual reality. OnePlus sold 30,000 units of the OnePlus 2 in China within 64 seconds of launch. The OnePlus 2 features an aluminum-magnesium alloy chassis and uses an invite system for sales through the OnePlus website or partners like Maxis in Malaysia.

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0% found this document useful (0 votes)
54 views2 pages

Development: Invite System

The OnePlus 2 is the successor to the OnePlus One smartphone. It was revealed on July 28, 2015 using Google Cardboard virtual reality. OnePlus sold 30,000 units of the OnePlus 2 in China within 64 seconds of launch. The OnePlus 2 features an aluminum-magnesium alloy chassis and uses an invite system for sales through the OnePlus website or partners like Maxis in Malaysia.

Uploaded by

JayantYadav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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he OnePlus 2 (also abbreviated as OP2) is a smartphone designed by OnePlus.

It is the
successor to the OnePlus One. OnePlus revealed the phone on 28 July 2015 via virtual reality,
using Google's Cardboard visor and their own app.[6]
OnePlus sold out 30,000 units of the OnePlus 2 in China within 64 seconds after launching the
product sale.[7]

Contents

 1Development
 2Release and distribution
o 2.1Invite system
o 2.2Open sales
 3Specifications
o 3.1Design and hardware
o 3.2Software
 4References

Development[edit]
On 25 January 2015, OnePlus announced the smartphone's official name as OnePlus 2.[8] It was
also later reported that the OnePlus 2 would have a late 2015 release, possibly due to hardware
issues with its processor.[9]
In early-April 2015, OnePlus confirmed the OnePlus 2 will not feature wireless
charging and NFC. Subsequently, (on 29 June 2015), it was confirmed that the device will also
feature a fingerprint sensor, which is similar to Apple's Touch ID.
In October 2015, OnePlus co-founder Carl Pei said that the OnePlus 2 will be the only flagship
from the company for the year 2015, but another phone, called the OnePlus X,[10] was released.

Release and distribution[edit]


Invite system[edit]
OnePlus posted that it will use an invite system to handle sales of the OnePlus 2, exclusively
through the company's website, like the OnePlus One.[11] OnePlus claims that the invite system is
more efficient than the invite system used for the sales of the OnePlus One, the OnePlus 2's
predecessor. According to co-founder Carl Pei, there will be 30 to 50 times more invites from the
start to match the greater demand for the OnePlus 2.[12]
Within 72 hours of being launched, the OnePlus 2 had already accumulated over 1 million
reservations.[13] Within one week after being launched, the OnePlus 2 had accumulated over 2
million reservations.[14] As of September 2015, it has accumulated over 5 million reservations.

Open sales[edit]
In September, 2015, the OnePlus 2 became available in Israel without an invite, through its
exclusive distributor, C-DATA. This came after buyers complained of buying the OnePlus 2
(without an invite) that came preloaded with malware.[15]
On 12 October 2015, OnePlus held its first open-sale for 1 hour from 12-1
PM HKT/CEST/PDT exclusively to 32 countries via the company's website, with the exception
of China, Malaysia, Indonesia, Israel and Singapore. This did not go flawlessly as the website's
back-end could not handle the load. Due to this, the 1 hour sale was extended for another hour.
In India, the sale ran for the entire day via sales partner Amazon.in.[16]
A week later (on 19 October 2015), Malaysian carrier Maxis offered the OnePlus 2 invite-free
for MYR 1788 ($420) exclusively via the Maxis Website.[17]

Specifications[edit]
Design and hardware[edit]
The OnePlus 2 features a revamped design meant to put it at the top with the rest of its flagship
competitors. The handset incorporates an aluminum-magnesium alloy chassis, with the volume
and power keys along with the new notifications control switch featuring a polished stainless
steel accent and with the rear of the phone accompanied with a textured Sandstone Black plastic
back cover.[18][19] User also have the choice to customize back covers with choices of Kevlar or
assorted wood offerings including bamboo, black apricot, and rosewood.[18]

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