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Marketing Strategies

Blogs are a useful way to attract visitors by positioning yourself as an expert who understands their problems. Blogs should educate readers and demonstrate how your product solves issues better than competitors. Content at the top of the funnel should engage prospects, while lower funnel blogs explain how features specifically address problems. Blogs build trust in your brand without direct selling.

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Richard Rhamil Carganillo Garcia Jr.
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60 views1 page

Marketing Strategies

Blogs are a useful way to attract visitors by positioning yourself as an expert who understands their problems. Blogs should educate readers and demonstrate how your product solves issues better than competitors. Content at the top of the funnel should engage prospects, while lower funnel blogs explain how features specifically address problems. Blogs build trust in your brand without direct selling.

Uploaded by

Richard Rhamil Carganillo Garcia Jr.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Blogs: Attract Prospects Looking to Solve a Problem


Blogs are a terrific way to attract visitors to your site and brand, and they can be tailored
to any stage in the buyer’s journey. At the top of the funnel, your blogs should be buyer-
centric, engaging, and informative. At the bottom, they can help readers understand
more precisely how your product fixes their problem better than anyone else’s. And, in
the middle, they can be about new features you’ve added or what they should consider
in their evaluation process.
Blogs focus on education, not selling. Your content sets you up as an expert in whatever
it is visitors are looking for. Demonstrate how well you understand their pain, how well
you know what can help, and even what downsides or challenges could exist. This
begins to build their trust in you and is part of your relationship building.

2.Public Relations: Getting Your Name Out There


This is another strategy that works to position you as a thought leader. You can write
magazine articles, newspaper pieces and send out news releases about milestone
events. Conversely, you could also hire a marketing agency to help out here.
3. Email Marketing: To Further Relationships, Nurture Prospects
Use email to Thank people for subscribing to your newsletter, inviting them to view
another piece of content based on what they downloaded the first time, invite them to
a webinar or other event, ask how things are going
4. Organic Social Media: Twitter and Facebook
Social media is a place for customer support, for building and nurturing your
relationships with prospects and current customers — and it can bring in new traffic. “As
people watch your stellar customer support happening in public then they will be more
apt to try your product themselves,”
5.Paid Social Media: Facebook
Facebook ads can be a good way to build your subscriber base, direct people to a
landing page, create interest in your brand, and more.
6. Pay-per-Click: Google AdWords Retargeting
Retargeting refers to display ads that show up on another site being visited by a person
who’s already been to your site, and you can do this through the Google Display
Network. This means they’ve already shown some interest in what it is you offer. In
essence, now, even your ads can be pre-qualified. The Google Display Network is one of
the most power-packed advertising tools you can use, and it reaches 90% of global
internet users.

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