Bestseller’s 10 Basic Principles
Since 1975 we have been working on these 10 principles. These principles are ingrained in our
day to day working and decision making. These make Bestseller the special place it is.
1. We are honest.
2. We are hard-working.
3. We are loyal.
4. We are co-operative.
5. We are business minded.
6. We want to see results.
7. We want simple solutions.
8. We take nothing for granted.
9. We always keep our promises.
10. We want to be the best.
Organization Context
Role Title Buyer & Merchandiser
B&M
Reporting To Department Buying & Merchandising
Manager
Reported By None Location/Unit Mumbai
Job Objective
The purpose of the role is to deliver the required turn over, sell through & profitability as per the business
requirement through efficiency in buying & merchandising
Key Responsibilities
• Study previous season’s performance and take corrective action in relation to
key KPIs (like ASPs, BQ, ABV and Sell Through)
• To analyze international trend forecasts with product & design team before the
buying season
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• To ensure a right buy mix of High Fashion, Commercial and basic styles on
the floor
• To buy based on brand KPIs such as ASPs, Category Mix, BQ etc
• To ensure that all themes/stories are planned and executed together at the
shop floor; to co-ordinate with the visual team and pass on information
regarding such stories/themes
• To keep timely checks on OTB, based on sales, fashion trends, channel
behavior
• To ensure that merchandise at the floor is always a representation of the
brand DNA
Operational
• Analyzing weekly reports with the planners & merchandisers
Management
• To make monthly reports on competition brands & present the same to the
brand team
• To directly interact with the Brand’s designers and Suppliers & provide
them with design/product direction for the season
• Responsible for all styles to be delivered on time with the help of sourcing
team
• Planning stories, themes and drops week wise for stores while buying
• Responsible for the brand product offering at stores
• Responsible for all styles to be delivered on time with the help of sourcing
team
• Planning stories, themes and drops week wise for stores while buying
• Responsible for the brand product offering at stores
• Creating allocation plan before each season based on season buying and
partner profiling for stores
• Prepare Weekly Store-drop allocations in accordance with the season’s
allocation plan and send to allocators for system execution
• Follow-up on stock movement at stores- check on ROS, Category Mix, Sell
Throughs and make allocations/replenishments according to that
• Coordinating and following up with the stores on specific requirements &
making sure that they are provided appropriate stock at the right time
• Ensuring system transaction for Allocations, replenishment & pull backs
• Analyzing weekly reports and re-align future allocations
• Regular interaction with Store/Floor managers, ASMs/RSMs to ensure that
the right stock is there are the floor all the time
• To be completely responsible for stock right from Allocation to ensuring the
product reaches the shop floor on time
• To ensure timely pull backs at the end of the season
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Key Interactions
Internal Interactions External Interactions
• Store Managers • Vendors
• City Managers • Partners
• Area Managers
• Regional Managers
• Brand Head
• Marketing Head
• B&M Head/Manager
• Design Team
• Sourcing Team
Job Specifications
Level of Education: • Graduate/ Post Graduate from recognized university
• Should have been a buyer & merchandiser with a well-known
Experience
international brand for at least 1 to 5 years
KRAs and KPIs
Sales/ Margins • Achieve set targets
OTB management & Hit Rate • 60% of the styles and qty
Sell through • 60% sell through post EOSS
Competencies
• Follows protocols that guide performance
• Takes end to end ownership for achievement of goals
Performance (P) • Focuses on the positive aspects of change
• Creates customer satisfaction
Pride in Execution (PIE) • Grabs new challenges as opportunities to learn
• Responds urgently to requirements
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• States own viewpoints
People (PP) • Builds positive working relationships
• Shares knowledge and experiences
• Finds alternative solutions
Path Breakers (PB) • Channels business feedback to relevant people
• Commits to organization & team decisions
• Asks questions to understand organizational strategy
Strategy (ST) • Aligns own work to strategic action plan
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