Asignatura:
Mercadeo
Nrc:8859
Tema:
Presentado por:
Pedro Luis Puentes Sierra
ID: 513405
Diego Fernando Villalobos Moreno
ID: 495736
Omar David Romero Velosa
ID:553778
Sneyder David Castillo Barrera
ID: 376610
William Mauricio Rodriguez Clavijo
ID: 552257
Presentado a:
Omar Farid Rodriguez Rodriguez
Corporación Universitaria Minuto de Dios
Facultad de Ingeniería
Bogota D.C
Mayo 2019
Glossary.
1. Product. A product is a thing or an object produced or manufactured, something
material that is produced naturally or industrially through a process, for the
consumption or utility of the individuals.
2. Price. it is the monetary value that is assigned to something. All products and
services offered in the market have a price, which is the money that the buyer or
customer must pay to complete the operation.
3. Maket. It is a public place with shops or stalls where it is traded, especially with
food and other necessities.
4. Promotion. Advertising campaign that is made of a specific product or service for a
limited time through an attractive offer.
5. Demand. It is the quantity of goods or services that are requested or desired in a
certain market of an economy at a specific price.
6. Offer. supply is defined as that amount of goods or services that producers are
willing to sell to consumers under certain market conditions.
7. Distribution. is to guarantee the arrival of a product or the customer.
8. Suppliers. That is dedicated to providing or supplying necessary products to a
person or company.
9. Digital Marketing .Is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium.
10. Freemium. Business model based on a range of free services combined with a
package of more advanced payment services.
11. Jingle. Catchy melody used in commercials.
12. Marketplace.Web site that concentrates buyers, sellers, and other actors of the
electronic commerce chain.
13. Pull.Situation of a brand or product that by its good positioning pulls the market
motivating the channels to offer it in order to serve customers.
14. Push.Market situation in which we need to promote our products, for example with
sales promotion actions and active strong sales to be able to introduce them.
15. Tracking.Action to follow and describe by means of objective and quantifiable
indices the behavior of certain magnitudes in different moments of time.
16. Pagerank. Rating granted by Google to a web page based on an algorithm created
by Larry Page and Sergey Brin based on how many times it has been linked and
other elements.
17. Opt- in. Principle that allows sending commercial communications only to those
people who have given explicit consent for it.
18. Mailing. Sending by mail or messenger advertising or information to a list of
people.
19. Insight . Deep motivation of the consumer in relation to their behavior towards a
sector, brand or product.
20. Database Marketing.Method that takes advantage of the profiles of the client's
own - and that of others, when it includes cookies - to locate, segment, attend and
interact with consumers.
21. Balance point. is a concept of finance that refers to the level of sales where fixed
and variable costs are covered.
22. Fixed costs. Fixed costs are those costs that the company must pay regardless of its
level of operation, that is, whether or not it produces, it must pay for them.
23. Reuse. is the action that allows reusing the discarded goods or products and giving
them an equal or different use to the one for which they were conceived.
24. label. is an important part of the product that may be visible on the packaging and /
or attached to the product itself and whose purpose is to provide the customer with
useful information that allows you to first identify the product by its name, brand
and design.
25. Logo. Symbol formed by images or letters that serves to identify a company, brand,
institution or society and the things that are related to them.
26. graphic design. Creative and technical activity that consists of transmitting ideas
through images, especially in books, posters and brochures.
27. Market study. The market study consists of a business initiative in order to get an
idea about the commercial viability of an economic activity.
28. alliance. Strategic is an agreement made by two or more parties to achieve a set of
objectives desired by each party independently.
29. demand. it is defined as the response to the set of goods or services, offered at a
certain price in a certain place and that consumers are willing to acquire, in these
circumstances.
30. Entry. The amounts a company receives for the sale of its products or services.
