PRATIBHA (August 15’ 1990, Female)
CAREER OBJECTIVE
To learn and be successful in a dynamic environment, seek challenging responsibilities and fulfill personal and organizational
goals through my hard work and dedication
SUMMARY
A collaborative, bold and all-round personality who can adapt to continuously changing environment while keeping the goal in
mind and delivering the key responsibilities on-time-in-full
CAREER SCAN
• Abbott India Limited Brand Manager Brufen, Vitamins category Nov’19-Present
• Bajaj Consumer Care Ltd. Brand Manager [Innovations, Hair care] Dec’18-Nov’19
• KraftHeinz India Pvt. Ltd. Brand Manager [Glucon-D] Nov’14 - Jul’18
• GroupOn India Summer Intern [Pre-Sales] Apr’13 -May’13
WORK EXPERIENCE
ABBOTT INDIA LIMITED., BRAND MANAGER (BRUFEN, VITAMINS CATEGORY)
KEY RESPONSIBILITIES
• Strategizing the complete product portfolio for analgesics category
• Launching the topical analgesic spray BRUFEN POWER with differentiated consumer offering of one-shot
technology & ingrained consumer insight of ‘wastage in sprays’
• P&L management to make sure that the new launches are profitable as opposed to the existing tablet portfolio
• Developing the innovation pipeline for analgesic category (Rx & Cx)
• Developing brand strategy & product portfolio for Vitamin & Mineral Supplements category (Rx, Rx-Cx, Cx)
• Identifying the right consumer needs and potential product opportunity catering to the need-gap.
• Creating the brand activation plan involving onboarding of nutritionists and Dieticians
BAJAJ CONSUMER CARE LTD., BRAND MANAGER, [INNOVATIONS, HAIR CARE]
KEY RESPONSIBILITIES
• Creating consumer validated innovation pipeline for iconic brand, Bajaj Almond Drops Hair oil with launch readiness
in 2019-20 period
• Enhance the equity of Bajaj Almond Drops in South India while exploring the consumer insights specific to the region
• P&L management for the recent launches in hair-care portfolio (Cool Almond Drops Hair oil, Bajaj Amla Hair oil)
• Tracking the post-launch performance and introducing tactical/ strategic changes to increase the business contribution
of Cool Almond Drops and Bajaj Amla hair oil
KRAFTHEINZ INDIA PVT. LTD., BRAND MANAGER, [GLUCON-D]
KEY RESPONSILITIES
• Strengthening the energy drinks segment by elevating Glucon-D brand to a consumer verified emotional proposition of
‘Jeet ka dum, hardum (All-Round energy)’ from a functional angle of “Sirf pani nahi, Glucon-D wala pani (Not just water,
but Glucon-D water)’
• Building Innovation pipeline on energy drink while exploring ready-to drink format, aerated drink format, energy tablet,
after-workout hydration drinks with learnings form major global beverage brands
• Extending the line variants of Glucon-D with the consumer validated products (launch of Glucon-D Mango Punch flavour)
• P&L management for Glucon-D (Top line, Bottom line, Market share, Market penetration)
• Media planning & management (above & below the line) for effective & impactful deployment of Glucon-D campaigns
to build spontaneous awareness, strengthen brand equity and key metrics on brand imagery
• Customised and syndicated research planning, briefing with key agencies across the globe and analysing the reports
leading to actions points to support to pre-determined objective/ action
• Micromarketing depending on demographic, geographic, trade channels & portfolio differences
KRAFTHEINZ INDIA PVT. LTD., ASSIATANT BRAND MANAGER, [GLUCON-D]
KEY RESPONSIBILITIES
• Project management & ensuring high quality visibility @ Point of Sale
• Effective execution of various BTL activities in alignment with the strategic objective of the brand while combining the
Contact: +91-7045152607 | kumar.pratibha158@gmail.com
PRATIBHA (August 15’ 1990, Female)
outputs of various activities to maintain positive RoI across BTL platform
• Analysing the relevant internal and external data to identify potential threats and opportunities for the brand
• Point of contact for various internal and external stakeholders to maintain the day-to-day business on brand
• On-Time-In-Full execution of various artworks/ consumer offers/ POSM and supplementary media vehicles
KRAFTHEINZ INDIA PVT. LTD., ASSISTANT MANAGER, [SALES, FOODSERVICE]
KEY RESPONSIBILITIES
• Top-line delivery of KraftHeinz India Foodservice business for pan India and maintaining the relations with key accounts
• Managing the entire distribution set up comprising of 10 TSIs (Territory Sales In-charge) & 4 SOs (Sales officers)
covering 95 large distributors serving QSR and key hotel clients
• Implementing Channel plans, point-of-sale visibility templates & strategic business planning with key
customers/distributors; Sales team training and development
• lead a team of 29 interns hired to carry out market research on various new products to be introduced in market
• Single point of contact for development of new products from the B2B team. Coordinating with cross functional teams
across countries
KRAFTHEINZ INDIA PVT. LTD., MANAGEMENT TRAINEE, [SALES]
KEY RESPONSIBLITIES
• Achievement of highest ever month on month sales of legacy brand Heinz Tomato Ketchup for customer across India
in institutional channel
• Artwork making and POS branding communication for various B2B products (Heinz Tomato Ketchup Lea & Perrins,
Heinz Tomato Paste and Puree)
GROUPON INDIA, SUMMER INTERN, [PRE-SALES]
OBJECTIVE
• To determine the feasibility of Pre sales team
o Analysed the performance of present sales team and recognised the gaps in m performance
o Recommended the introduction pre-sales team with effect on productivity and consistency
• Appreciated for result oriented approach and commitment to work for two months
RECOGNITIONS & POSITIONS OF RESPONSIBILITY IN COLLEGE
•Recognized for successful leadership of ‘Artwork task force’ to deliver 111 artworks in a time-frame of 72 hours
•National Finalist in Brighter Ideas: GTM Strategy of innovative product (Godrej, India)
•Finalist in International level competition: Run an NGO; (IIM A Confluence); Strategy to nationalize and successfully
run an NGO for Blind children.
• Finalist in National level competition: The Next Chanakya; (IIM A Confluence); Political campaign strategy for a
national political party
• 2nd Runner up in Sparsh: Distribution & Marketing model of 276 villages (IIM B Vista)
• Live Project: Scenario planning for Real Estate Sector with Monitor Deloitte Group
• Developed digital marketing strategy for 2 mobile applications developed by L&A Tech
• Performed market demand assessment; valuation of firm using financial model
• Member, IIM A Cultural and Theatrical Society, IIM Ahmedabad
o Part of production team for multiple plays with an audience of 400+
• Member, Faculty Student Interaction Club, IIM Ahmedabad
o Pioneered and co-edited (1 of 3 editors) volume I of IIM A Faculty Profile Directory
EDUCATION
2012-14 2008-12 2007 2005
PGDM (IIM A) BE(DCE) XII X
CGPA: 2.962/4.33 72.1% 86.2% 87.2%
*As of today, Glucon-D brand from KraftHeinz India has been acquired by Zydus Wellness Pvt. Ltd.
Contact: +91-7045152607 | kumar.pratibha158@gmail.com
