smritigaur31@gmail.
com
SMRITI GAUR +91-955-520-6310
smriti-gaur
cmdmdmmdmfdd
WORK EXPERIENCE
Achievements
Modi Naturals Ltd. (Oleev & Oleev Kitchen) New Delhi February 2023 – Present
• Successfully led the new
Assistant Brand Manager launches across
organisations.
Leading marketing activities across Social, eCommerce, TV, and OTT platforms for Modi Naturals’ • Recognised as Star
flagship brands Oleev & Oleev Kitchen
Performer (Q1’ 22) for
• Achieved a YoY 16% increase in overall secondary sales for Oleev’s Edible Oil portfolio. marketing initiatives in the
• Managed media plans and marketing budgets (upwards of INR 2Cr per month). Fossil Jewellery category.
• Led 360° marketing campaigns starring Chitrangada Singh & Kalki Koechlin. TVC link-
https://www.youtube.com/watch?v=SHvRML8GKSY (Chitrangada) and
https://www.youtube.com/watch?v=QUgxzFB9HRY (Kalki) Technical & Soft Skills
• Responsible for integrated brand communication & led influencer marketing across
digital, ATL and BTL media channels. • Brand Development &
Positioning
• Collaborated with the Sales team to develop pricing and promotional strategies,
• Performance Marketing
increasing Average Order Value (AOV) by 25% on eCommerce platforms (Reliance
• P&L Management & Budgeting
retail, Bigbasket, Amazon, Flipkart, Lulu, etc.).
• Stakeholder & Vendor
• Improved product search visibility on Amazon, Flipkart, Blinkit, etc., contributing a 15% Management
upsurge in quarterly online sales. • Consumer Research
• Led primary & secondary consumer research with core target audience for all brands • Retail & Sales Strategy
under Modi Naturals. • Campaign Curation
• Led the development and launch of 2 new products under Oleev Kitchen in 6 months, • Presentation Skills
worked on crafting the marketing mix (pricing, positioning, product & packaging).
Qualifications
Fossil Group Inc Bengaluru May 2021 – October 2022
2021 MBA - Marketing
Assistant Manager – Marketing May 2022 – October 2022
Advertising & Brand
Responsible for increasing the digital sales of renowned fashion brands- Fossil, Skagen, Michael Kors, Management
Emporio Armani, Armani Exchange, PUMA, etc, MICA, Ahmedabad
• Led 3rd Party Platforms (3PP) marketing in Japan- Brought in over 60% of the total 2018 B. Com (Hons)
geography revenue from 3PP channels. Shaheed Bhagat Singh
College
• Part of the team that planned Go-to-market strategy of Fossil Gen6 launch for the
University of Delhi
online channels, delivering revenue 17% higher than the quarterly targets.
• Led a successful limited edition marketing campaign, boosting Fossil watches’
incremental by 34%.
Projects
Postcard (Wingreens)
Management Trainee- eCommerce May 2021 – April 2022
(November- December 2022)
Responsibilities – Website Management, Google Analytics, Campaign Management and • Acted as brand consultant,
Optimization, Social Media Analytics.
building a more consistent
• Monitored and managed the brand's D2C website - led campaigns to maximize website marketing strategy across
traffic and conversions. touchpoints.
• Liaison with the sales team to discuss monthly/ yearly promotional plan. • Initiated & led the creation
• Grew the Jewellery category of Fossil in Japan by over 68%, achieving and ROAS 2x of a brand book setting the
higher than expected. tone & visual language for
• Reduced 3PP ACOS by over 80% from Q4' 21 to Q1' 22 for the Japanese market the brand.
INTERNSHIP
When I am not working
Simpl Technologies Bengaluru December 2020 – March 2021
Swimming
Content Strategy Intern June 2022 - October 2022 Art & Painting
Watching cat videos
• Strategized brand awareness and lead-gen campaigns with the social media team.
• Responsible for content creation and management for all social media channels of the
Simpl app.
• Worked on the key messaging, and communication strategy for the website.
