Name : Sourav Sen
Address: 17/1, Harish Sikdar Path, Kolkata- 700012
DOB : 17th February 1982
Contact Details: Ph: (033) 22191786 (R); Mobile: 09007064009, Email: sourav1702@gmail.com
OBJECTIVE
To make value addition to my career and personality on regular basis by handling several brands
independently on national basis, to facilitate career growth and simultaneously make effective
contribution to the growth of my organization and self , through smart work, teambuilding,
intelligence, potential, diligence, sincerity and dedication.
WORK EXPERIENCE
Previous Company : Emami Agrotech Limited
Duration : July 2009 – Nov 2016
Brand : Emami Healthy & Tasty Cooking Oil
Designation : Assistant Brand Manager
Reporting : Brand Manager
Managing the Flagship edible oil brand of Emami Agrotech Ltd.- Emami Healthy & Tasty
Cooking Oil , which is present across six states in Eastern and Southern India and growing
@ 20% p.a.
1) ) Analysis of Sales data , AC Nielsen data , IMRB Market Pulse data, Media Spends & GRP
to understand the market construct, brand performance, market gaps and competitor scenario.
2)Responsible primarily for ATL Campaign Execution, BTL , Budgeting, Complete Marketing
Mix, 360 degree communication , New Product Development, Consumer Research, Brand
Analytics and Competitor Tracking.
3) Responsible for a Marketing Budget of Rs. 12crore (ATL – 7 crore, BTL – 5crore),
primarily for West Bengal and Karnataka.
a) Planned and Executed advertisement campaigns on Television, Print, Radio.
b) Formulation of Marketing strategy and Communication Strategy.
c) Designed and drove execution of Launch, consumer promotions and tactical media
Campaigns for West Bengal , making Emami Healthy and Tasty the fastest growing
edible oil brand in the state.
d) Conceptualized and Executed a Consumer Promotion on Sunflower Oil in Karnataka to
increase Household Penetration of brand.
4) Participation in New Product Development project - responsible for Competitive Analysis,
Consumer Research, Communication Development, Packaging Development and Route to
Market planning.
5) Launch of New Product starting from product conceptualization, driving analysis of
Household Panel and Retail Panel data to provide inputs for Strategic Roadmap development and
handling of Marketing Mix and 360 degree communication.
6) Co- partnering with various companies for Cross Promotion like Britannia, Nestle, MTR etc.
for Bengal and Karnataka.
7) Participated in Sales Team Motivational Projects like Mission 1000 for Karnataka , Mission
Royal Bengal and Rise to Rice for West Bengal.
8) Participation in Brand Strategy, Brand Key, Segmentation , Targeting , Positioning based on
the differentiation of our brand.
9) Development of Concept Card for Market Research Purpose and Attending FGDs conducted
by Market Research Agencies.
10) Responsible for MIS like Brand Performance Review, A&SP on Monthly basis.
11) Responsible for preparation of Budget for the whole financial year.
Previous Company : Rupa & Company Ltd
Duration : Nov. 2016 – Nov.2017
Designation : Assistant Brand Manager
Reporting : HOD Marketing and Director
Coordination with Creative Agency “Scarecrow” for all brand creatives
Coordination with Production House for TVC requirements
Analyze how our brand is positioned in the market and crystalize targeted
consumers insights
Responsible for brand strategies into brand plans, brand positioning
Take ownership and provide the vision, mission, goals and strategies for the brand
Monitor market trends, research consumer markets and competitors’ activities to
identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product
line strategy and effectively communicate recommendations to the management
Experience in identifying target audiences and devising campaigns that engage,
inform and motivate and innovative growth strategies
Current Company
: Emami
Proven ability Agrotech
to develop brandLtd.
and marketing strategies and effectively
Duration : Dec. 2017 – tilltopresent
communicate recommendations executive management
Designation : Assistant Brand Manager
Reporting : GM Marketing
Responsible for the 6 lakh tons Popular Segment brand Himani Best Choice growing @10% p.a
present across eastern India
1) Budget planning , controlling and executing for Pan India Level
2)Responsible primarily for ATL Campaign Execution, BTL , Complete Marketing Mix, 360
degree communication , New Product Development, Consumer Research, and Competitor
Tracking.
3) Responsible for a Marketing Budget of Rs. 20crore (ATL – 15 crore, BTL – 5crore),
primarily for Eastern India, UP and Bihar
5) Launch of New Product starting from product conceptualization, driving analysis of
Household Panel and Retail Panel data to provide inputs for Strategic Roadmap development and
handling of Marketing Mix and 360 degree communication.
6) Coordination with Creative agency for all creative requirement
7) Coordination with media team for all media requirements like TV , print etc
8) Coordination with media buying house Prachar for Editing requirement.
9) Responsible for MIS like Brand Performance Review, A&SP on Monthly basis.
EDUCATIONAL QUALIFICATION
PGDM from GLOBSYN Business School with GPA of 5.60 – (2007 – 2009)
B. Com. (Honours) from City College South, Kolkata University in 2003 with 50.8% -
(2000- 2003)
I.S.C from Calcutta Boys School in 2000 with 68.5%
I.C.S.E from Calcutta Boys School in 1998 with 69%
CTC DETAILS
Current CTC – Rs. 8,40,000/-
Notice Period – 1 month
GROWTH PATH IN EMAMI
1) Joined as an Executive Trainee in the year 2009
2) Designated as Brand Officer in 2011.
3) Promoted to Brand Executive in 2013.
4) Promoted to Senior Brand Executive in 2015 for significantly meeting expectations.
5) Promoted to Assistant Bran Manager in 2016 for significantly meeting expectations.
