Tannya Jaiswal MBA | Strategy and Marketing | Indian Institute of Management (IIM) Udaipur | India | 2016-18
Gurgaon, India Received pre-placement offer (PPO) from Titan Company Ltd through Summer Management Internship Program
Mobile: +91 8128952981
tannya.jaiswal92@gmail.com B. Tech | Petroleum Engineering (Upstream) | Pandit Deendayal Petroleum University Gandhinagar | India | 2012–16
https://www.linkedin.com/in/tannyajaiswal/ Received recruitment offer from Shell (India); selected amongst 2 out of a batch of 120 students
WORK EXPERIENCE 72 months
R E L I A N C E R E T A I L | G U R G A O N ( I N DI A ) | F E B R U A R Y 2023 – P R E S E N T
Senior Manager, Growth and Strategy | Gurgaon, India | February 2023 – Present
- Leading special projects for Board of Director’s office, including strategy and marketing initiatives at Reliance Retail’s recent acquisition, Milkbasket (MB)
- Nominated through Director’s office for 5 year Accelerated Leadership Program at Reliance Retail Director Office (Ms. Isha Ambani’s core strategy team)
- Responsible for cross-company and RIL group company synergies for Milkbasket, building on scale of the larger group portfolio to improve new acquisition
- Headed customer acquisition channels for RIL operating CEO Office, inc. Brand, Digital, BTL, Events, Serviceability, Brand partnerships and Monetization
- Spearheaded launch of South Mumbai market through Digital and BTL Campaigns, with budget of ~INR 50 lakhs and serviceability of over 60,000 HH
- Single handedly led pilot campaign integration, rollout and evaluation for MB-Jio Coupons and multiple marketing campaigns for MB-Value Format Stores
- Led end-to-end integrated festive campaigns (Pujo/Navratri in NCR and Ganpati in Mumbai) with penetration improvement upto 10% across major societies
- Crafted the first annual integrated marketing calendar for MB, with outflows to blogs, socials, app, new launches, re activations and inventory liquidation
L O C O N A V I N D I A . L T D | G U R G A O N , I N D I A |F E B R U A R Y 20 2 2 – F E B R U A R Y 20 23
Head – Key Initiatives and Program Management | Gurgaon, India | February 2022 – February 2023
- Acted as an adviser, strategist and consultant to the Chief Marketing Officer (ex-CMO, Ajio) and remote team of 16 marketing team members
- Headed marketing for other businesses, including Data Insights, Hardware Trading globally and E-commerce business for India region
- Led e-commerce business launch on Amazon and Website, with re-launch of offline retail packaging, end-to-end for LocoNav’s B2C
- Program managed website revamp of 1000+ pages on LocoNav.com including content, design, QA audit and Technical integrations at backend
- Led the execution and roll-out of client/partner marketing campaigns across platforms (Dominos, Dindigul Thalapakatti and other SMEs)
- Headed content and creative across channels including sales enablement assets, website, packaging, blog, social media and e-commerce
- Improved organic traffic to website by 20% through consistent and relevant blogs, CTA across social creatives, emailers by an average 5%
D I A G R I G H T ( D I A F A N I S H E A L T H C A R E P V T L T D ) | G U R G A O N , I N D I A | S E P T E M B E R 2021 – J A N U A R Y 2 022
Entrepreneur-in-Residence (Marketing and Strategy) | Gurgaon, India | September 2021 – January 2022
- Led the journey of o to 1 for marketing function as a core member at DiagRight; also led investor interactions and opportunity hunting
- Single-handedly led the brand endorsement deal; including selection and interactions, legal, financial negotiations and closures
- Led PR initiatives, enabling earned coverage of INR 5 Million across 40+ publications in English, Hindi and Telugu over 5 months
- Led phlebotomist app roadmap, roll-out and acquisition strategy to onboarded 5000 certified phlebos, nurses and lab technicians
T AT A G R O U P - T I T A N C O M P A N Y L I M I T E D | B A N G A L O R E , I N D I A | J U N E 20 18 – A U G U S T 20 21
Lead - Customer Experience (CX) | Titan Eyeplus | Bangalore, India | January 2020 – August 2021
- Headed customer experience for Titan Eyeplus (560+ retail stores and online business) in a national capacity with regional teams and reporting
- Launched AI tech enabled Chabot Naina for Titan Eyeplus, the first digital ambassador for the brand across online and offline channels
- Led digital transformation of CX across 560 retail stores through Salesforce CRM tool installation and 100% adoption across all stores
- Redesigned customer return and warranty policy for the division, reducing return costs by INR 8 million/month and highest NPS ever
- Ideated migration of outsourced call center operations to in-house, with projected INR 3.5 Million/year cost reduction
- Strategized & Launched Titan Eyecare Program, aimed at improving perceived service value to increase sale conversion by 20%
- Conceptualized and devised an exclusive loyalty program for Titan Eyeplus only, aimed at increasing repeat and lifetime family purchase
- Crafted 3 campaign storylines and script for the annual ATL campaign, based on real customer stories with exceptional experience/service
E-commerce Manager | Titan Eyeplus | Bangalore, India | April 2019 – December 2019
- Responsible for P&L, Business Ops and Marketing on E-commerce channel partner Amazon, contributing 42% to Eyeplus Online business
- Single-handedly ran an extensive project alongside the CEO to establish price-discount parity across channels/platforms (omnichannel pricing)
- Led eyewear category (Brand: Titan, Fastrack with International sourced brands) on online channels for West India region
Management Trainee| Tanishq (Core Project) + other businesses | Bangalore, India | June 2018 – March 2019
- Conducted roadshow with stock worth US$695,000, 75+ walk-ins, on-floor revenue of US$ 35,000, 4 HV GHS for Tanishq
- Organized 3-day, High Value Exhibition with stock worth US$ 7 Million, exclusively for 250+ premium (HNI) customers for Tanishq
U N I T E D N A T I O N S | E C O N O MI C E M P O WE R M E N T | F E B R U A RY 2020 – A U G U S T 2 021
- Volunteered as Strategy/Marketing Lead for Better Life Vietnam and its social enterprise, Coueurs de Papier, leading 40+ members globally
INTERNSHIPS | PREVIOUS P O SI T I O N S O F R E S P O N S I B I L I T Y
- Internships with Impact BBDO Dubai, Petronas Malaysia, Titan, Jindal Drilling and ONGC India across business/technical projects
- Held various leadership roles at Campus chapters of Society of Petroleum Engineers, Petrotech and Business/Cultural Fests
