EXECUTIVE SYNOPSIS

A producing Sales Professional with 10+ yrs experience working in FMCG,

Horeca & other Service Industry. Worked with Companies like
Texas Instruments, Voss Water, Jolen, IAM Super Beverages Ltd etc.

UAE/GCC Experience – 13 + Yrs

India Experience – 3 + Yrs

My X factor - I have been very successful in UAE market as a very Adaptable,

Innovative & Strong Man Management skills guy with an art to keep the team
propelled & motivated with least level of attrition.

Sectors worked in - FMCG, HORECA, Sales and Hospitality.

Soloman Henry Core Skills,

Edward
1) Excellent in Setting up Channels, Distribution & Redistribution.
Mobile: +97150 511 8336
Email: 2) Have the capability of setting up International Business in new markets,
solomanhenry@yahoo.com Identify trends & requirements in International Market

PERSONAL 3) Can handle operations End - End

INFORMATION
Nationality: Indian 4) Very good with DATA Analysis & Strategy, getting deep into Micro
Languages: English, Tamil, Management.
Hindi, Telugu & Malayalam
Valid UAE driving license WORK EXPERIENCE
BinHendi Enterprises, Dubai, UAE JAN.2012 – Present
KEY SKILLS Head of Sales – FMCG, MEA
Strategic: Voss Water, Texas Instruments, Jolen Bleach Cream, IAM Super - Juice/Soda
Data Analytical Management Designation Chronology:
Proactive and Prioritizing ▪ Nov’19 –Jun ’21 : Head of Sales – Trading Division
Management ▪ Jan ‘17 – Oct ‘19: Assistant Sales Manager - Trading Division.
Performance Driven ▪ Jan ‘14 – Dec ’16: Key Account Manager.
▪ Jan ‘12 – Dec ‘13: Sales Executive.
Operational Expertize:
• Sales Management Key Responsibilities:
• Business Development Supporting definition and execution of growth strategy of the business in the
• Team Management division based on insights from competition and market conditions Supporting
• P&L Management and development of business plans and lead the budgeting process to meet the
Business Operations strategic objectives Leading expansion of business by growing existing
• Training businesses and brands as well as adding new brands to the trading portfolio
• Business Setup, New Brand Supporting development and execution of growth plans of the individual
Development businesses and provide hands-on support where required Developing,
• Marketing Management
implementing and monitoring schedules for the operation of all trading
• Operations Management
verticals to achieve profitable results
Value-Added Attributes:
Achievements to date:
Advanced level in MS Office
Suite: Excel, Power point and ▪ Increase overall YTD net profits by %30 year to year
Word ▪ Successful development project of Texas Instruments over MEA region
SAP software solutions ▪ Cleared aged stock and put an operating cycle for all brands
Cross-Functional Management ▪ Built up distribution channels over retail, horeca, B-class, pharmacies,
Excellent Communication & schools, wholesale and export
Interpersonal Skills ▪ Successfully launched 2 new SKU’s for Voss Water & 4 new SKU’s for Jolen
 ▪ Successfully launched a new Brand in the Retail sector with 12 new SKU’s for
EDUCATION IAM Super Beverages in Exotic Juice and Organic Soda
▪ Developed and implemented a complete new setup for Van sales in Gas
AHLA, Chennai, India station Enoc, Emarat.
3-year diploma course in ▪ Fixed a pricing structure and ordering stability for all brands and stabilized
Hospitality Management gross profits
May 2002-April 2005 ▪ Successfully accomplished Digital Marketing project for Voss Water, brand
new website design, google ads, social media ads, remarketing and social
Specialization – Sales and
media management tripled daily visitors over the website
Marketing
▪ Increased retail penetration by %37 over Jolen & Texas, signed 28 corporate
HRD, C.H.L.R.D, Mangalore deals for Voss Water in the first year
University ▪ Attending FMCG/ Educational exhibitions brought in 2 new brand projects
over 1 years
BBA, Madras University
Brands General Trading LLC
INDUSTRIAL Dubai, UAE. Oct 2010 to Oct 2011
TRAINING Sales Executive

TAJ GROUP OF HOTELS & Key Responsibilities:

RESORTS (Taj Manjarun)
Mangalore, India. May to Oct ▪ Coordinated with major hotels and companies for supplying uniforms.
of 2004 ▪ Coordinated with export customers for suit supplies.
▪ Achieved targets by 30% increase in Sales.
WINDAMERE HOTEL HERITAGE ▪ Handled Showroom in charge at Oasis center.
(ITC)
Darjeeling, India. May to Oct of Sutherland Global Services
2003 Chennai, India. Aug 2009 to Aug 2010
Trained in Guest Service and Sr. Customer service officer
Front Office Departments.
Key Responsibilities:
REFERENCE CAN BE ▪ Technical support for ISP & Up selling {United Online}.
PROVIDED UPON ▪ International Call center US Process Inbound & Outbound Calls.
REQUEST ▪ Sold premium subscription on Tech support calls.
▪ Received employee of the month new comer award Rookie Star.

First Gulf Bank

Dubai, UAE. July 2007 to Aug 2009
Sales Executive -Direct Sales

Key Responsibilities:
▪ Handled Credit card and Personal Loans direct sales.
▪ Achieved monthly sales targets.
▪ Listed new companies with credit department and achieved full Salary
transfer accounts.

ITC Hotel Sonar Bangla Sheraton & Towers

Kolkata, India. May 2005 to July 2007
Guest Service Supervisor
Key Responsibilities:

▪ Handled Butler service and Room service.

▪ Prepared and executed plans for the upcoming events and coordinating with
other departments.