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Marketing Professional Profile

Jatin Luthra is seeking a challenging position to leverage his experience and personal traits to contribute significantly to an organization's growth. He currently works as an Assistant Manager of Trade Marketing for North India at FieldFresh Foods, where his key responsibilities include planning and executing activations in modern trade, general trade and food service channels. He has over 3 years of experience in the role and has received several recognitions for his work, including achieving the highest sales numbers for Diwali gift packs in the North region. He holds a PGDM in Marketing and a B.Tech in IT.

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96 views2 pages

Marketing Professional Profile

Jatin Luthra is seeking a challenging position to leverage his experience and personal traits to contribute significantly to an organization's growth. He currently works as an Assistant Manager of Trade Marketing for North India at FieldFresh Foods, where his key responsibilities include planning and executing activations in modern trade, general trade and food service channels. He has over 3 years of experience in the role and has received several recognitions for his work, including achieving the highest sales numbers for Diwali gift packs in the North region. He holds a PGDM in Marketing and a B.Tech in IT.

Uploaded by

hsaif
Copyright
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We take content rights seriously. If you suspect this is your content, claim it here.
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JATIN LUTHRA

jatinluthra06@gmail.com

Contact: +91 8130146429, +91 9899623567

CAREER STATEMENT
Seeking a challenging position to make significant impact on the market, leveraging on my
experience, utilize my personal traits of diligence and improvisation enabling me to contribute
significantly to the growth of the organization.

CAREER SYNOPSIS
FieldFresh Foods Pvt. Ltd. Assistant Manager-Trade June’15- Till date
(Del Monte Foods Business) Marketing (North)
1. Planning and execution of all North India Activations-
Modern Trade, General Trade and Food Service channel.
2. Conceptualizing events and activities as per the quarterly
budget for North Trade Marketing.
3. Ensuring proper implementation of secondary and display
schemes given to Sales team.
4. Working closely with agencies and vendors for all BTL
Key Responsibilities activations, sampling, point of sale branding and
merchandising.
5. Maintaining and building relationships with key stakeholders
to drive growth in Retail business of Del Monte.
6. Corporate Sales of Del Monte Diwali Gift Packs during Diwali
period.
7. Align internal teams- Marketing, Sales, Operations and
Finance for smooth execution of all activations in the region.
8. Collaborating with other companies and brands to increase
the presence in the market.

ACADEMIC QUALIFICATIONS
YEAR EXAMINATION %AGE/ CGPA
College|BOARD/UNIVERSITY
2013-2015 PGDM, Marketing 8.04 (CGPA)
Birla Institute of Management
Technology, Greater Noida, U.P.
2008-2012 B.Tech (IT) 72%
Inderprastha Engineering
College, Ghaziabad

2008 10+2 (CBSE) 86%


D.A.V. Public School, Sreshtha
Vihar, Delhi
2006 10th (CBSE) 88.6%
D.A.V. Public School, Sreshtha
Vihar, Delhi

RECOGNITIONS
FieldFresh Foods Pvt. Ltd.
1. Won the award for brilliant execution of events and activities during Diwali and help the North
Sales team to clock the highest ever sale numbers of Del Monte Diwali Gift Packs.
2. Recognized for achieving 90 lacs of value sales through corporate Diwali Gift Packs.
3. Instrumental in organizing the highest number of BTL activities in a single region. (North)

Role highlights:
 Currently managing all the Trade Marketing activations in the best region for Del Monte (sale-
wise) with the highest frequency of activations throughout the year.
 Currently involved in the Mayonnaise launch-PAN India by conducting sampling activity
throughout North India with 2000 man-days involved in it.
 Constantly working on increasing the brand presence in the market and among the right TG
through visibility in major events like Airtel Delhi Half Marathon, Gift expo, Blind School Fair etc.
 Del Monte’s torch bearer for Big Days in all Big Bazaars in North.
 Currently working on a collaborative activity among TVS, SPAR Hypermarket and Del Monte in
all SPAR stores in North.

INTERNSHIPS, ACHIEVEMENTS AND ACTIVITIES


Entrepreneurial Venture  Co-Founder of a restaurant brand- Rumours in East Delhi. Right
now operating 2 take-away type outlets in East Delhi.
Internships  Summer Internship in United Spirits Limited with a project on in-
store branding and merchandising.
 3 months internship in Luxury Connect- a startup working on
Luxury Education in India.
 3 Months internship in Akosha (Help-Chat) in the sales function.
Extra-Curricular  Member of Cultural Committee of BIMTECH.
 Secretary of IPEC Theatre Club-Expressions.
 Played Kabaddi and Cricket at state-level.
 Won many awards in Painting and Sketching.

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