Shalini Singh
Date of birth: 24/06/1994 Nationality: Indian Gender: Female
Phone number: (+31) 649531429 (Mobile) Email address:
shalini.singh24june@gmail.com
Address: 88 Kees Broekmanstraat, 1095, Amsterdam, Netherlands (Home)
ABOUT ME
I am passionate about creating memorable experiences through meticulous event planning and execution.
Over the years, I have honed my skills in coordinating a variety of events, from corporate gatherings to
social celebrations. My attention to detail, organization, and ability to manage all aspects of event logistics
have enabled me to successfully deliver exceptional experiences for both clients and attendees. This hobby
has not only deepened my commitment to precision and creativity but also enhanced my project
management and problem-solving abilities, all of which are transferrable skills that I bring to my work in
trade marketing and BTL activities.
WORK EXPERIENCE
12/09/2022 – 31/07/2023 Varanasi, India
AREA MANAGER - MARKETING DEVELOPMENT - B2B & B2C VARUN BEVERAGES LIMITED
Sales & Business Development: BD Executives: 2; Sales Officers-80; Channel Partners: 1250
- Support and deliver the top-line results across the territories of Eastern UP unit of PepsiCo
- Analyzed market trends, internal business imperatives, industry scenario to conceptualize region wise,
brand
and pack wise volume projections, brand sales tracking and achievement,
- Developed and implemented the most optimum GTM/RTM to ensure the proper coverage across the
Eastern U.P. territory adding over 300 channel partners
- Demand planning for timely availability of stocks, visibility, trade support and financial hygiene
- Drive the sales automation and sales KPIs Route run, Bill Cut, Drop Size, Wholesale Discount
- Prepare the Annual Operation Plan in line with overall business and growth opportunities
- Established, initiated and optimized business development strategies based on company targets, product
specifications, market data and budget factors; adding over 1000 key strategic accounts maintenance of
computers
- relations with suppliers
Trade Marketing: Marketing Executives:3; Merchandisers: 3
- Developed and manage trade marketing campaigns such as QPS/QPDS, Contests, Trade promotions to
build
credibility of brands and significantly upgrade visibility in the market
- Conducted BTL marketing projects for PepsiCo, like Dew Arena, Caravan Talkies, including schedule
management and final implementation
- Directed launch of new products, Mountain Dew Ice, Tropicana Pet, new packs of Pepsi and Sting; planned
and executed scheme support, branding support and distribution goals
- Manage marketing budget of over Rs. 3 Cr. and reduced marketing costs by streamlining marketing roles,
strengthening strategic relationships with vendors & advertising agencies, monitoring, and developing
protocol
- Plan scheme support on brands, packs and develop protocol to monitor and match competition activities
- Conducted market mapping and visibility audits at over 100000 outlets
01/06/2018 – 10/09/2022 Varanasi, India
MARCOM EXECUTIVE - DEPUTY MANAGER PRISM JOHNSON LIMITED
Thorough understanding of branding principles and tactics to
develop a local marketing strategy
Ensures implementation of marketing strategy through channel
partners.
Experience in managing local marketing efforts to include events,
media campaigns and sponsorship activities
Briefs appropriate corporate marketing to create content for
blogs, newsletters, magazines, and other communications.
Confident communication skills and the ability to influence and
negotiate at all levels.
Manage and lead script Writing for events, AV’s etc.
Negotiate contracts for sponsorship deals while also overseeing
the details, logistics, and execution of all contracts
Ensure accurate logistics for 89 locations including MP, UP and
Bihar
Strong financial and Competitor Brand analysis skills
Contribute to Creative Development and managing BTL Activity
Drive White Space Analysis and Oversee compliance issues
Managing outdoor sites(Hoardings, BQS, Pole Kiosks etc.) for UP,
MP and Bihar locations.
Maintains relevant and necessary data in SAP- maintenance of computers
- relations with suppliers
- coaching a junior Ice Hockey team (10 hours/week)
01/06/2017 – 31/05/2018 Varanasi, India
REGIONAL MARKETING SERVICES HEAD - ASSISTANT MANAGER PRISM JOHNSON LIMITED
Within the Region, develop all marketing, advertising and
promotional activities
Responsible for analyzing online and other data to inform critical
business decisions
Building strong relationships with diverse customer groups and
vendors
End to end marketing skills - from brand to campaigns and event
management
Gain consumer insights and market analysis to drive brand
EDUCATION AND TRAINING
01/07/2015 – 31/05/2017 Varanasi, India
MASTERS IN BUSINESS ADMINISTRATION School of Management Sciences
Website smsvaranasi.com
07/2012 – 30/04/2015 Varanasi, India
BACHELORS OF COMMERCE Sunbeam Women's College Bhagwanpur
Website sunbeamcollege.com
LANGUAGE SKILLS
Mother tongue(s): HINDI
Other language(s):
UNDERSTANDING SPEAKING WRITING
Spoken Spoken
Listening Reading
production interaction
ENGLISH C2 C2 C2 C2 C2
Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user
DIGITAL SKILLS
Outlook Social Media Microsoft Word digital marketing Microsoft powerpoint Strong
Communication skills SAP BTL Activations Brand Manager Marketing & Communications
