Contact
kartikay.mehta@gmail.com
Kartikay Mehta
Director-Sales Unibic Foods India Pvt Ltd
www.linkedin.com/in/kartikay- Bengaluru, Karnataka, India
mehta-8625699 (LinkedIn)
Summary
Top Skills
FMCG Has been able to contribute significantly to build a stagnant brand
Promotions to 10bn (INR) food brand in extremely competitive Indian FMCG
Trade Marketing space.
Joined UNIBIC in 2012 made it from 500M to 10bn in 11 years with
Languages profitable revenue growth at 31% CAGR. Continue working to build
English a 50bn brand in near future. Today UNIBIC is there in 20+ countries
Hindi and growing across the globe.
Telugu (Limited Working)
Punjabi (Limited Working) Build this up with entrepreneurial management style and keeping
Oriya (Limited Working) self on ground to take care of every stakeholder. Shareholders to
Tamil (Limited Working) customers to team members.
Kannada (Limited Working)
Marwari Strong business acumen gives me strength to bring profits along with
customer acquisition across the globe.
Specialties: Building Profitable Business,
FMCG Sales Management, ECom Business, Distribution
Management, Modern Trade & General Trade Sales, Sales
Promotions, Marketing, Trade Marketing, Acquisition Liaison, Large
Size Team Development & Management, Brand Management,
Media Planning, Supply Chain Management, Commercials
Management, Business Operations, Logistic & Warehouse
Management, Talent Management, & Learning Everyday.
Experience
Unibic Foods India Pvt Ltd
11 years 2 months
Sales Director
May 2020 - Present (3 years 7 months)
Bengaluru, Karnataka, India
Vice President Sales and Operations
October 2014 - Present (9 years 2 months)
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Bengaluru Area, India
Building 'Admiring UNIBIC' - A National Brand.
Influencing & Working on:
Sales & Distribution
Commercials
Marketing
New Products
Finished Goods Supply Chain
Customer Servicing
Sales Planning Automation
Secondary Sales Automation
Empowering a Strong Team to Deliver Profitable Growth Vision of
Organization. Brand has become 5 times more worth and working to make in
club of 2000 crore worth brand soon.
National Sales Head
October 2012 - September 2014 (2 years)
Bangalore
-Overall Profitable Growth Responsibility covering all Channels (Traditional
Trade, Modern Trade, Institutions, Govt. Channels (CSD) and Special National
Level Accounts).
-Building Strong Team for Each Channel to achieve Profitable Growth.
Wipro
5 years 9 months
RSM South & Key Account Manager (South)
August 2010 - June 2012 (1 year 11 months)
Bangalore-India
- Design & implement Modern Trade Based Category Captaincy Strategy on
selected brands, through various promotions, packaging and chains specific
offers. Train, develop and drive IN-Store teams.
- Develop new channels like Corporate, Online sales to create product launch
platform.
- Ensure and understand sales integration and introduction of Yardley in new
channels.
- Ensure 0% employee turnover in sales with proper integration of SAP,
Logistics, and Distribution system in Yardley with Wipro business
Sales Liaison Manager-New Acquisition (Yardley)
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January 2010 - July 2010 (7 months)
Additional Responsibilities with Trade Marketing Role:
- Responsible for integration of the South India business which contributes to
almost 70% of Yardley’s turnover in India
- Liaison with Yardley sales team to integrate with Wipro Business by ensuring
integration of SAP, Logistics, and Distribution system Yardley with Wipro
business
- Ensure brand presence for newly acquired company (Yardley) in Modern
Trade/GT format with special focus on Key accounts like Big Bazaar, D-Mart,
Wall Mart, Carrefour and Food Express
- Introduction of Yardley in New Channel (Corporate Sales and online sales)
Sr. Manager - Trade Marketing
January 2009 - July 2010 (1 year 7 months)
- Responsible for driving offtake in Modern Trade Channel for All India by
managing the following:
• Designing product offers specific to channel to ensure value based targets
achievement through shoppers’ promotions and chains specific offers for close
to 2500 stores in India – responsible for both budgeting and execution of these
offers
• Responsible for handling a team of over 300 dedicated promoters along
with 12 supervisors across the country – responsibilities include training
(both product specific as well as on selling skills), personal grooming and
development, target setting, managing all HR issues like timely disbursement
of salaries and incentive, etc
• Also involved in various business development initiatives with the various
national chains by planning special joint promotions/ campaigns with them,
e.g., Eco-week promotion for CFL category across the country
- New channel development - Corporate sales and online sales – currently
contributing 5% to the overall sales of Modern Trade Channel
- Preparing annual plans for Modern Trade in close coordination with the
National Head for Modern trade
Manager Sales & Promotions
October 2006 - December 2008 (2 years 3 months)
- Quarterly planning and execution of trade based promotions for all brands in
3 core states of AP, Maharashtra and Karnataka (contributing almost 85% to
the All India business) for the General Trade channel
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- Develop merchandising based distribution vertical built on the ‘Brand Pull
Concept’ – channel to be used as a surrogate marketing tool
- Ensuring success for each promotion campaign by managing them for their
entire life cycle from conceptualization to budgeting to execution – major
emphasis on profitability and sales output by implementation of monitoring
systems for analyzing sales promotions
- Coordinate between the brand and sales team so as to drive key brand and
geographic specific promotions
- Innovate and implement new ideas to get top of mind recall among trade
partners and team along with developing and implementing of channel partner
engagement programs at all levels
Bausch + Lomb
Area Business Manager
June 2006 - October 2006 (5 months)
Over all Sales and Distribution Responsibility for Northern State of India for the
company.
VST Industries Limited
Circle Manager
December 2003 - June 2006 (2 years 7 months)
- Handled various locations in North India (J&K, Himachal, Punjab) and
subsequently moved to Orissa and then Vizag for Circle level responsibilities
- Responsible for sales, budgeting, remittance, logistics, claims – overall
responsibility for profitability of the business
- Handled turnover of Rs. 150 Million a month with a team of almost 200
people in my last assignment at Vizag
Godfrey Phillips India Ltd
Astt. Manager Business Development
January 2002 - December 2003 (2 years)
- Responsible for New Market and New Channel development including setting
up of distribution, logistics and local sales team
- Also responsible for managing the new distribution set-up and making it
operationally viable before handing it over to regular sales team
Education
Indian Institute of Management Bangalore
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MBA, Business Administration and Management, General · (2015 - 2017)
Bangalore University
MBA, Marketing · (1999 - 2001)
Rajasthan University
Bachelor of Science (B.Sc.), Chemistry-Bio · (1995 - 1998)
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