Manpreet Kindra
Phone: +91 9899555456 (M)
E-mail: manpreetkindra@gmail.com
Accomplished sales & marketing professional with over 16 years of experience, encompassing Channel
sales/Distribution, Business Development and Marketing across industries. A driven leader with a
proven ability to hire, manage and drive teams to achieve higher revenue growths and influence cross
functions. High integrity, energetic leader known for ability to envision and create successful outcomes
in challenging environment.
Professional and Academic Qualification
Masters of Business Administration from IMT - Ghaziabad (DLP)
Bachelors of Technology, Mechanical Engineering, Vishveswariah Technological University
Management Experience
Pidilite Industries
Dec’16 till date
Pidilite industries is an adhesive manufacturing company. It is also engaged in selling of art
material, construction chemicals and other industrial chemicals. The famous flagship brand
Fevicol belongs to pidilite.
Zonal Manager (Consumer products –ASF) – West India
Also managed North and Central India till August 2019
Key Responsibilities:-
Responsible for managing the sales and marketing function for entire North India for the
consumer product business.
Deliver the sales and marketing goals for the region.
To manage the market share for the key products and devise strategies for the same.
Responsible for the top line and the bottom line of the region.
Effectively manage the marketing budgets to deliver the growths for the brands.
Managing a team of 11 Direct reports and 74 indirect reports.
Successfully managing a large channel base of 284 distributors & 16000 outlets.
Achievements:
• Played a key role in developing and structuring the channel expansion module for the division with
implementation of sales force automation and distributor automation by successfully implementing
both modules as pilot in the region being managed by me.
• Successfully launched and implemented the TSR (off role field force) module for establishing a
higher reach in the channel across the zone managed by me.
• Managed to de risk the business with new initiatives by reducing the business skew at select dealers
and spreading the numeric reach across geographies.
• Consistently delivered highest growths for the zones across the country.
Rewards & recognition:
• Got the “Best region Award on Target achievement” for the year 2018-19, second time in a
row.
• Recognized as key talent in the organization and given the responsibility of the largest zone in the
country.
Goodyear India Limited
August 2011 to December 2016
A leading manufacturer of Pneumatic tyres for passenger cars, farm, commercial and off the road
vehicles.
I held the below two positions at Goodyear India.
Regional Sales Manager (Consumer Replacement) – North 1 Region
November 2013 till date
Key Responsibilities:
Responsible for managing the entire sales function of the Consumer replacement division for the
North 1 region.
Deliver the top line, bottom line, market share and targeted market segment share. Leading a team of 6
direct reports, 12 Territory Managers & Engineers with an annual turnover of Rs. 125 Crores ($19 Mn).
• Channel Management: Manage a large set of channel partners through a distributor and direct
dealer model.
o Develop channel strategy to achieve targeted numeric reach, weighted reach and counter
share goals.
• Develop Team Capability:
o Recruit, build and maintain a high performance culture within the team through effective
leadership, performance management, communication and mentoring of team.
• Relationship Management:
o Drive Key Account Management plans with the objective of driving relationships with the
key channel partners.
Achievements:
• Accomplished highest growth rates consistently for the last 5 years across the country.
• Achieved highest market share in the country.
• Highest New Product Vitality: Successfully placed and achieved highest sales contribution from the
new patterns launched in 2015.
• Achieved ever highest distribution target wrt numeric and weighted reach.
• Led and implemented distribution policy at all distribution points.
Rewards & recognition:
• Given the “Best Performing RSM” award for the year 2015, second time in a row.
• Given the “Best Region” award for the year 2014
• Promoted as Regional Sales Manager – North 1 in Nov 2013.
Sales Manager (Consumer Replacement) – Delhi
Aug 2011 till October 2013
Key Responsibilities:
• Responsible for managing the entire sales function for consumer replacement for the state.
• Responsible for volume delivery as per the annual operating plan of the organization.
• Responsible for managing the gross margin for the region.
• To drive various marketing initiatives for the region.
• To drive new product vitality and ensure desired product mix for the organization.
• Product launches and BTL activities.
• Driving channel expansion and channel retention strategy.
• Responsible for the numeric reach, weighted reach and market share for the region.
• Develop channel retention and expansion strategy.
• Responsible for managing the receivables and credit management.
Achievements:
• Promoted as a Regional sales manager in a span of 2.5 years.
• Consistently delivered on the annual operating plan and gross margin targets year on year.
• Awarded the best sales manager of the year in 2013.
• Developed the most important market for the organization to reach the desired market share of
19%.
• Developed the highest number of branded stores in Delhi compared to any other state and
competition.
Kotak Mahindra Old Mutual Life Insurance
June 2006 till July 2011
One of the largest and fastest growing life Insurance companies in India. It is a joint venture between
Kotak Mahindra Bank and Old Mutual Plc. It has 118 branches in 36 cities, more than 8000 employees,
29000 Channel partners and a turnover of 1100 Cr.
I held the below three positions at Kotak Life Insurance:
Deputy Chief Manager - Marketing
April 2010 till July 2011
Basic Function:
As a Dy. Chief Manager, the prime responsibility was to extend marketing support to the alternate
channels for North & East region of India. Designing and implementing innovative BTL activities for
brand promotion, channel acquisition and business generation. Product launches, R&R for internal
teams and channel partners.
Brand positioning and visibility at channel partners. Organizing events and liaise with the HO teams
for ATL campaigns.
Achievements:
• Been a part of the Core team organizing regional & national conventions for Kotak Life
Insurance.
• Successfully executed close to 12 regional & National conventions with celebrities like Remo
Fernandes, Kunal ganjawala, Khyali, Shibani kayshap, and various dance troops.
• Worked with event agencies like Times 360 Degrees, Encompass, TIC, Hot Stuff, Verve
entertainments etc.
• Successfully handled projects like Konclave2010, Annual kick off meet 2010, Branding
standardization across the region.
Sr. Manager Marketing
April 2007 till March 2010
Basic Function:
As the Sr. Manager Marketing, the responsibility was to support the alternate channel in North region
with marketing initiatives to create a brand visibility and generate business. Develop R&R programs the
channel partners to derive maximum business from their employees.
Plan and organize regional conventions. Develop and promote loyalty programs with channel partners.
Plan and execute innovative BTL activities. Organize product launches for alternate channels
Achievements:
• Got Promoted as Sr. Manager Marketing within 10 months.
• Designed and executed business support activities that generated a business to the tune of 26
Lacs.
• Appreciated as a key support player in enhancing business by Zonal Head- North, Kotak
Mahindra Bank.
Asst. Manager Marketing
June 2006 till March 2007
Basic Function:
My key mandate as the Asst. Manager Marketing was to develop and implement innovative BTL
activities for recruitment of life advisors for the tied channel. Creative implementation and execution of
various R&R programs. Lead management and call center management for recruitment. Vendor
management and negotiations. Event planning and execution at regional & national level.
Achievements:
• Successfully planned and executed KONTACT (Biannual reward and recognition meet) being
executed for the first time at Kotak Life Insurance.
• Achieved the annual recruitment targets in 7 months.
• Improved the conversion through various marketing activities from 2% to 8 % in a span of 9
months.
• Set up and managed a call center for recruitment of life advisors.
Goodyear India Ltd.
Jan 2004 till May 2006
Area Sales Manager
Key Responsibilities:
Sales & Channel Management
• Handling the passenger car radials and farm tyre segments.
• Managing and controlling the network of 7 LVD’s (Large Volume Dealer) and 59 associate Dealers
and the largest distributor for passenger radials in entire North India.
• Also handling the OE dealers in the assigned territories.
• Achieving the targets of assigned territory as per the budgets.
• Responsible for monitoring the market receivables to manage credit figures.
• Effectively implementing the commercial policy and trading terms of the company in the market,
and thereby disciplining the distribution network.
• Identifying and appointing reliable distributors/dealers, monitoring the performance as per the
schemes and otherwise.
Marketing Related
• Tracking competitor’s activities and providing valuable inputs to the top management for fine
tuning the selling and marketing strategies.
• Carrying out the market mapping exercise in the unrepresented towns/areas.
• Responsible for maintaining records of slow moving and non-moving stock and preparing
effective proposals for the liquidation of the same.
• Carrying out promotional campaigns from time to time at various OE outlets or at some strategic
locations.
Achievements:
• Achieved a sales growth of 35% in Old Delhi and 50% growth in West Delhi.
• Distinction of strengthening the distribution/channel network, thereby reducing the
dependency of the depot on few dealers.
• Awarded as “The Northern Knight” thrice for achieving the highest sales of imported WBR in
north India for the month of Feb,Aug and Sept.
• Awarded as “The RFT RAJA” for achieving the highest sales in Farm (Rear) segment for the
month of june.
• Worked on a Six-Sigma Project for Good Year India Limited.
Personal Details
Hobbies & interests: Listening to music and avid bike rider
Date of Birth: May 30, 1980
Communication Address: J11/121, G.F, Rajouri Garden, New Delhi-110027
