deepaknagpal2004@gmail.

com
+91-
9327396330
403, Sarthak Apartment,
Opp./ Dwarkesh Tower, Business Head
Near Ahmedabad
International School,
Judges Bunglow Road,
Bodakdev, Ahmedabad-

CAREER OBJECTIVE
EDUCATION
Highly experienced professional with 18 years and one month of
progressive expertise in FMCG industry, coupled with 1 year and 8
1996 months of experience in Textile industry. Possesses a deep
POST GRADUATE DIPLOMA COURSE understanding of the fast-paced consumer goods market, strong
IN MARKETING MANAGEMENT business acumen, and exceptional leadership skills. My objective is
IGNOU to secure a senior-level position in Sales & Marketing, Business
Development, or Marketing Operations within a reputable
1992 organization in the FMCG, Textile & Consumer Durable industry.
B.COM With a proven ability to conceive and implement innovative
strategies that have propelled market presence, revenue growth,
Christ Church College, Kanpur
University and profitability, I am poised to leverage my expertise and
experience to drive business success and achieve organizational
1989 goals. My focus on building strong relationships, developing
effective marketing campaigns, and driving sales performance
HIGHER SECONDARY
through team leadership will enable me to make a valuable
CBSE Board contribution to any organization that values excellence, innovation,
and results.
1987
SECONDARY
CBSE Board
Material Status ; Widower. PROFILE SUMMARY
DOB 28/09/1974

Surpassed targets, penetrated new markets, and established

operations in unexplored areas.
Skilled in customer segmentation, product positioning, and sales
CORE COMPETENCIES cycle management.
Led Modern Trade business, forecasting sales, planning promotions,
 Sales & Marketing and monitoring stocks.
 Market Intelligence Led cross-functional teams in creating sales and go-to-market
 Budgeting & strategies. Revamped visibility platforms and deployed category
Forecasting
 Channel / Distributor management strategies for increased market share and sales.
Management Conducted statistical analysis and monitored performance
 Revenue metrics to assess potential growth and establish sales objectives.
Maximization
 Training &
Development
 Product & Category
Management
 Lead Generation EXPERIENCE

May, 2022 to March-2023

LANGUAGES MODERN TRADE BUSINESS HEAD – AHMEDABAD PAN INDIA
Stitched Textiles Limited
English Hindi
Conducted market surveys and analyzed consumer behavior to
determine optimal merchandising SKUs for Stitched Textiles
Gujarati
Limited's modern trade business on a pan-India level.
Proposed promotional schemes based on seasonality and
availability to boost sales and profitability.
Coordinated with FST, SCM, and Operations teams to efficiently
manage SKUs and control inventory.
Conducted business analysis, including promotion efficiency,
competition, margins, and SKU-specific performance tracking and
reporting.
Conducted studies and evaluations to help marketing operate
more efficiently and effectively.
Executed pricing strategy to ensure competitive pricing and
increase sales.
Nov, 2018 to Dec, 2021
ZONAL SALES MANAGER, GUJARAT, RAJASTHAN,MP
Patanjali Ayurved Limited
Successfully managed and executed sales responsibilities for
Gujarat and Rajasthan regions until March 2020, and transitioned
to solely focusing on sales for the Gujarat region from April 2020
onwards.
Developed and executed collaborative strategies across Gujarat
and Rajasthan areas throughout product lifecycle.
Worked with channel partners to generate new business in
existing accounts and new markets.
Collaborated with cross-functional teams to develop and execute
sales plans and initiatives.
Conducted market research and analysis to identify business
opportunities, trends, and customer needs.
Led sales programs and initiatives, including training and
development for the sales team.
Provided guidance and support to the sales team for achieving
individual and team sales targets.
Maintained strong relationships with key accounts and ensured their
satisfaction with products and services.

Jul, 2017 to Aug, 2018

ZONAL MANAGER, GUJARAT & RAJASTHAN
Dixcy Textiles Pvt. Ltd., Ahmedabad
Established and maintained positive relationships with stockists,
distributors, and retailers.
Managed sales and distribution networks, ensuring product
availability in the market.
Achieved team targets and deliverables, ensuring overall business
growth. Developed and executed sales promotional activities,
increasing brand awareness and driving sales.
Analyzed market trends, competitor activities, and customer
needs, providing feedback to the sales team and developing
strategies.
Collaborated with cross-functional teams to streamline operations
and ensure timely delivery of products.
Conducted regular meetings with team members, providing
guidance, coaching, and support.

Nov, 2014 to Jul, 2017

ZONAL SALES MANAGER (GUJARAT & RAJASTHAN, CG)
Patanjali Ayurved Limited
Manage potential channel conflict with other firm sales channels
through excellent communication and adherence to channel rules
Develop and implement annual sales plans for Gujarat and
Rajasthan, resulting in consistent sales growth that outperformed
competitors and industry
Formulate strategies for achieving volume and gross
contribution targets across national market, building detailed
sales plans within budgets Monitor sales team performance
through reporting and communication systems, performing
monthly sales forecasting and competitive analysis Provide
insights on competition, customer and market trends, and
forecast business revenues from key accounts and channels
Implement collaborative strategies throughout product lifecycle,
generating new business in existing accounts and new markets
Exceed targets by INR 28 CR, receiving recognition through an
increment and certificate award.

Feb, 2011 to Oct, 2014

SR MANAGER (GENERAL TRADE PUNJAB, DELHI & MODERN
TRADE) PAN INDIA
NK Proteins Limited
Lead business planning, performance management, and partner
management for channel partners.
Formulate and implement comprehensive strategies for General
Trade and MT North areas.
 Execute customer-level engagements that maximize the
customer lifecycle value.
Analyze sales data, market trends, and competitive intelligence to
identify opportunities and challenges.
Collaborate with cross-functional teams and manage
relationships with key customers, suppliers, and stakeholders.
Manage Pan India Modern Trade and two State channel sales
operations, Madaya pradesh & Punjab focusing on driving growth
and increasing market share.

Jan, 2009 to Jan, 2011

AREA GROWTH MANAGER, GUJARAT (CHANNEL SALES
& MODERN TRADE)
Parle Agro Pvt Ltd, Ahmedabad
Spearheaded sales and marketing operations, leading to increased
sales growth in assigned region and implementing brand building
and market development efforts.
Developed and executed marketing and sales promotional
activities, including mapping target customers and identifying
key opportunities for growth.
Successfully launched new product, Saint Juice, overseeing
product development, positioning, pricing, packaging, media
strategy, promotions, sell-in, and retailer activation.
Introduced new outlet types, improving product placement and
visibility, resulting in increased distribution.
Conducted regular market analysis, identifying trends, preferences,
and competitive landscape to inform strategic decision-making.
Managed sales team, providing coaching to ensure achievement
of targets and overall organizational success.

Jan, 2007 to Jan, 2009

DY MANAGER (CATEGORY STAPLES)
Reliance Retail Ltd, Ahmedabad
Conduct market surveys to determine effective merchandising SKUs
and suggest seasonal promotions.
Coordinate with FST, SCM, and OPERATION to manage inventory
and ensure smooth operations.
Train sales associates and FDMs on product knowledge to
enhance customer experience.
Analyze consumer markets and buying behavior to ensure category
profitability.
Evaluate and assist marketing as a Business Analyst and track
promotion efficiency, competition, margin, and SKU performance.
Manage vendor relationships, negotiate terms, and generate
income through liaising.
Coordinate with format and operations teams for smooth execution
and achieving business objectives.

Jun, 2003 to Jan, 2007

AREA SALES MANAGER
Kohinoor Foods Ltd, Ahmedabad
Managed and led sales team for Basmati Rice category, driving
80% primary and secondary sales growth in 4 years
Implemented effective sales strategies resulting in 45% retail
sales increase and improved wholesale-to-retail ratio
Conducted market research, analyzed competitor activities and
customer trends, providing valuable insights to senior management
Developed strong relationships with key accounts and channel
partners, forecasting revenue projections and ensuring
successful execution of sales plans
Monitored sales performance metrics, providing regular updates to
senior management and collaborating with cross-functional teams
Conducted regular sales training programs, ensuring sales team
equipped with necessary skills to achieve targets and exceed
customer expectations