BIMLENDU RANJAN

+ 91 - 9902701100 bimIendu9@gmaiI.com https://www.linkedin.com/in/bimlendu-ranjan-447a5527/

Multifaceted Professional - Transforming E-commerce through Strategic Leadership, Market Innovation, and Sustainable Growth

Education Profile Summary

2009: PGDM in Marketing & Strategic Business Leader with over 12 years of experience in e-commerce,
Finance from Asia Pacific specializing in Sales, Operations, Category Management, and P&L Leadership,
Institute of Management consistently driving hypergrowth and new market expansion.
Proven expertise in Category Management, launching and managing high-revenue
2005: B.Com. from V.K.S. categories (₹3k Cr to ₹4k Cr), achieving YoY growth rates of 60%-70%, including the
University, Bihar Flipkart Women Ethnic Fashion segment, which saw 10x growth in four years.
Innovative Startup Strategist, successfully launching four new categories at Flipkart
Core Competencies such as FMCG, Health & Wellness, Grocery (Nearby Supermart), and Private Label Fashion
Brands, demonstrating entrepreneurial acumen and market foresight.
Strategic Business Leadership Showcased strength in Marketplace Development, leading Home Appliances categories
for Flipkart, driving seller ecosystem expansion, and developing strategic partnerships
Category Management Strategies with top brands like LG, Samsung, and Bajaj, positioning Flipkart as a market leader.
P&L Optimization P&L Management specialist with a track record of turning categories profitable, recognized
with the Flipkart Profitable Category Award & the Flipkart Business Excellence Award
Marketplace Expansion for surpassing revenue targets & maintaining strong financial performance.
Strong leadership in Direct-to-Consumer (D2C) and Omni Channel Strategy, ensuring
Innovative Start-up Leadership
seamless customer experiences and operational efficiency, particularly in high-ASP
Entrepreneurial & Founder categories such as Large Appliances and Home.
Mindset
Vendor and Supply Chain Management Expert, enhancing seller-friendly platforms and
Brand Portfolio Development achieving sustainable supply chain models to support business scalability, with notable
accomplishments in cluster market development in Tier 3 & 4 cities.
Supply Chain Sustainability
Work Experience
D2C & Omni-channel Strategy

Vendor and Partner Management

Since Nov’11 | Flipkart Internet Pvt. Ltd.
Growth Path:
Team Building & Leadership
Jul’17 –
Nov’11 – Apr’21 –
Mar’21: Since Jan’22:
Jun’17: Dec’21:
Senior Associate
Category Associate
Category Director &
Manager Director
Manager Market Place
(FMCG & (Women’s
(Women Head (Home
Fragrance Wear
Ethnic Wear Appliances)
Category) Fashion)
Fashion)
Soft Skills
Highlights:
Change Catalyst Associate Director & Market Place Head (Home Appliances)
Spearheaded the creation of high Average Selling Price (ASP) categories, driving significant
Attention to Detail revenue growth & enhancing the platform's market positioning within competitive verticals.
Strategically developed the Seller Ecosystem by streamlining operations and optimizing
Thought Leader the supply chain, leading to an unprecedented improvement in business efficiency and
unlocking scalable growth opportunities.
Critical Thinker
Developed & launched a competitive, business-friendly Marketplace platform, fostering a
collaborative environment that attracted sellers & ensured sustainable growth for both parties.
Played a pivotal role in acquiring new sellers, establishing key partnerships, and enabling
the successful implementation of Large Format Retail (LFR) models, expanding the
platform’s offerings.
Personal Details Led the development of a premium branded portfolio, securing partnerships with industry
giants like LG, Bajaj, and Samsung, significantly elevating the platform’s credibility and
Address: Silverton Apartment consumer appeal.
Bengaluru-560068,Karnataka Successfully designed and executed Direct-to-Consumer (D2C) and Omni-Channel models
Languages Known: English for the Home Appliances category, enhancing customer experience and driving seamless
and Hindi integration across sales channels.
Focused on cluster development and market penetration, significantly growing the
Appliances, Category in tier 3 & 4 markets, aligning with emerging trends and regional
demand.
Developed & implemented a robust profitability and sustainability framework, optimizing
the P&L to ensure long-term financial health and bottom-line growth for the business.
 Established a sustainable and scalable supply chain model, ensuring operational reliability
and efficiency to support the expanding Marketplace business across multiple product
categories.
Formulated and executed a comprehensive strategy for Marketplace expansion in
Appliances, contributing to the platform's market dominance and long-term success.

Associate Director (Women’s Wear Fashion)

Led Business Development as the Head of the Women Ethnic Wear category, managing
diverse verticals like Saree, Kurta, and LC, while overseeing top brands such as W, Aurelia,
Biba, and Rangriti.
Delivered outstanding P&L management for the Women Ethnic Wear category, achieving
an annual revenue of ₹4,000 Cr and a 60% year-on-year growth rate.
Spearheaded key initiatives such as Community Warehouse, Omni Channel, Low ASP
Program, and Fast Fashion, demonstrating strategic leadership across multiple projects.
Developed long-term success processes, focusing on branded Saree, SLA & Return,
Variation and Performance (RVP), SMNS reduction, and Brand Advertisement growth.
Conducted competitive analysis and implemented market-leading strategies to maintain a
strong leadership position in the Women Ethnic Wear category.
Managed a diverse brand portfolio, optimizing strategies around brand positioning,
assortment, and pricing to boost market appeal and dominance.
Devised and executed revenue growth strategies, aligning with market trends, customer
preferences, and emerging dynamics to ensure consistent business success.
Launched and managed the Community Warehouse project, improving logistics and
inventory management for enhanced operational efficiency.
Integrated Omni Channel strategies, providing a seamless customer experience across
retail channels for the Women Ethnic Wear category.
Led the Low ASP Program, balancing affordability and quality to drive growth and cater to
a wide range of customers in the Women Ethnic Wear category.

Senior Category Manager (Women Ethnic Wear Fashion)

Led the Women Ethnic Wear category, managing verticals like Saree, Kurta/Kurti, LC, and
overseeing a well-curated product portfolio with diverse brand management.
Successfully managed the P&L for the category, achieving ₹3,000 Cr in annual revenue
with a remarkable 70% year-on-year growth rate.
Spearheaded the launch of Flipkart private labels, Divastri & Anmi, driving a 110% growth
within a year, demonstrating strong innovation and market alignment.
Consistently met month-on-month Contribution Margin (CM) targets across categories,
subcategories, and brands, ensuring sustained profitability.
Achieved a 100% Selection-Design score, maintaining high standards of quality, design,
and customer appeal across brands and competition.
Formulated comprehensive business plans aligned with Annual Operating Plan (AOP)
targets, driving optimal category performance and market leadership.
Developed competitive strategies around selection, pricing, and availability, securing a
strong position in the Women Ethnic Wear category.
Delivered 58% quarterly growth and consistently met category targets for three
consecutive quarters, achieving 3% of category GMV through marketing and brand
promotion efforts, and successfully driving distributor engagements and sign-ups across
subcategories.

Category Manager (FMCG & Fragrance Category)

Managed end-to-end category operations, collaborating with vendors, brands, and
stakeholders to ensure seamless execution and strategic alignment.
Signed 25 vendors within six months, adding 20,000 incremental, relevant products
across top brands, demonstrating exceptional vendor acquisition capabilities.
Worked closely with Key Accounts, developing Joint Business Plans with multiple brands,
ensuring alignment on growth objectives and fostering strategic partnerships.
Managed a monthly P&L worth ₹7 Cr, maximizing sales, negotiating effectively, and
strategically growing margins to meet and exceed financial targets.
Expanded the product portfolio by 5000 SKUs and added 30 strategic suppliers,
diversifying offerings and driving sales growth.
Successfully launched the Sexual Wellness category on Flipkart, generating annual
revenue of ₹6 Cr, showcasing innovation and market responsiveness.
Launched the Health & Beauty (H&B) category after conducting targeted market research,
strategically acquiring the FMCG customer base for Flipkart.
Drove significant sales growth through innovative initiatives, meeting and surpassing
sales targets by leveraging product diversity and strong supplier relationships.