Category Manager | Fashion & Retail aficionado

E-commerce | Category Manager | Business & Retail Strategy

Ex-Walmart India | Ex-Future Group (CENTRAL) | Ex-Technopak advisors Pvt Ltd

“Retail is detail" - Get details right for the

Aug 2023 to present TMRW House of Brands customer and look after the detail!
Key Account Manager
Key Deliverables Aditya Birla Digital Fashion Ventures Limited Perpetual learner and researcher of
customer preferences and market dynamics,
Initiated 90 Cr business in 2 quarters across 5 major brands - Bewakoof | Nauti Nati |
to be instrumental in scaling revenue by
Urbano | Veirdo | Juneberry
solving the underlying business problems.
Automated Reporting across cahnnels
Bridged in the Gap between Category amd MP teams
Work experiences and Know-How in Fashion
Rebate execution across Myntra, FK | Revised Pricing Strategy WoW
& Lifestyle category has made me adept at
Target alignment for FY 2025
aligning global expectations with local realities
Key Responsibilities and building a profitable e-commerce vertical,
offering Right product, at right pricing, at right
Leading marketplace operations for TMRW brands time.
Working closely with TMRW brands and marketplace category teams to drive revenue
and ops target achievement.
Responsible for driving sales and operational efficiency of channels
Leading day to day operations ( Listing, PO , stock check , replenishment, fulfilment etc)
Partner management and portal performance evaluation
Coordinate with multiple stakeholders- BnM, Marketing,Logistics etc for setting up smooth
process flow. Retail Analysis & Strategic Planning
Ensuring selection parity, pricing accuracy, good seller health, efficient sales funnel for Product Development, Buying
managed brands. & Merchandising
Quantitative Consumer research
& Market research
Online business execution
March 2023 to July 2023 Janasya & administration
Ecommerce Brand Manager
Women’s Ethnic Wear | Western | Maternity | Plus size Launching new Strategic initiatives
Key Deliverables Driving revenue, growth and profitability
To develop Core Ecommerce Strategy of the Brand for D2C | Marketplace Scaling and standardising operations
Marketing and Promotion Strategies with ACOS monitoring to drive business Data driven and metric oriented
Targeting Sales (Top Line) with a keen observation on the ptofitability (Bottom Line) approach
Working close with Product development team aiming at Gap Sales Objective outlook in decision making
Design Annual, Quarterly and Monthly vertical budgets
Assortment Planning | Product Range Planning | Option Planning
Inventory Forecasr and Planning to maximise profitability
Influencer Marketing Strategy Making, Analysis and Execution

Sept 2021 to March 2023 AJIO.com

Category Manager
Key Deliverables Lingerie | Sleepwear | Maternity | Plus size

Own the PnL Metrics - Category Sales, Category Penetration, Overall Margins and
Inventory Management
Build and streamline demand forecast
Trend Analysis and Forecast for appropriate season Planning – Option & Buy Plan
Ideal category | Style | Size mix for Range Selection / Promotional plans / EOSS markdowns
Planning and Executing Campaigns, Offers and customer engagement events to drive overall
business objectivesv
Ensured meeting Top-line & Bottom-line achievement with optimum discount planning
Stock liquidation scheme, planned promotions and offers for new season launch
Pre and post EOSS sell through achievement of the categoryv
Technical aptitude and agility to learn web-based tools
QoQ Category Growth by 3.5x | Interventions – In stock% , Selection Competition &
Marketing Contribution
Key Responsibilities
Monitoring scanned margins (RGM) and Arresting Negative Margins
Monitoring vendor fill rate and Implement MBQ's with appropriate days' cover
Planning, implementing, managing and proactively developing strategies for marketing
campaigns
Executing strategic marketing plans in partnership with key internal and external
stakeholders.
E-commerce revenue scaling for Innerwear | Nightwear | Maternity | Plus Size categories
coupled with launch of missing key National & long tail brands
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Category Manager | Fashion & Retail aficionado
E-commerce | Category Manager | Business & Retail Strategy
Ex-Walmart India | Ex-Future Group (CENTRAL) | Ex-Technopak advisors Pvt Ltd

Jan 2019 to Oct 2019 Walmart India 2012 to 2014

Assistant Category Manager
Key Deliverables Masters in Fashion Management
Develop a rolling forecast for top sellers and continuity lines are with optimum stock levels NIFT (Hyderabad)
Promotions / Markdowns to achieve planner Margins and analyze the results
Managing profitability and growths
Capacity and assortment planning 2009 to 2012
Key Responsibilities Bachelors in Science
Kolkata University
Achieve top line targets
Grow revenue streams and maximize potential to deliver annual profit expectations
Help build strategic supplier relations that are key to long term sustainable growth
of the Category
Category P&L, sales and margin achievement
Customer pricing strategy to attain top line margin plan
Achieve fill rates with DOH regulation

Aug 2017 to Nov 2019 Future Group (CENTRAL)

Category Buyer
Key Deliverables
Handling 25 brands (Triumph, Amante, Enamor, Bwitch being top brands) in
Lingerie Catgeory and 15 brands in Mens UG (Jockey, Hanes, US Polo being the top).
Product review and sell thru management
Range Planning and Option Planning for the season to maintain 'Trade Off' between
Range and Assortment and to ensure the right product mix in the store
Liquidation Strategies for selling non moving product in keeping intact the gross margin
Analyse Sales, Inventory flow and build Merchandising Strategies
Key Responsibilities
To review the weekly sales report for tracking performance of the categories at
store level and finally evaluate the percentage achievement wrt budgeted sales
New season launch plan
Expansion of key categories
Promotional Strategies for enhancement of sales
Launched new product line for Lingerie Accessories
Evaluate Store wise Stock Vs Sales Vs Intransit report to ensure that
all the stores are in sufficient supply of merchandise to achieve desirable nos from
them and taking specific action on the same

May 2014 to Jun 2017 Technopak Advisors

Associate Consultant
Key Deliverables
Business Development for Technopak
Need & Gap analysis for Clients
Practices & Model/ Data analysis
Key Responsibilities
Research, analysis, report preparation and discussions
Pre-sales engagement work including proposal development and event planning
Primary market research as well as secondary research using trade and consumer
research data, consumer surveys
Support data analysis and work effectively with the project team in developing high
impact recommendation

Jan 2014 to April 2014 Lovable Lingerie Ltd.

Fashion Merchendiser
Key Deliverables
Online aggregator business management
Product development and systematic management of replenishment of stocks
and their inventory update
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