Contact
Devavrat Wazalwar
www.linkedin.com/in/devavrat- Pidilite Industries Ltd. | J&J Consumer | SPJIMR | VNIT, Nagpur
wazalwar-73a24374 (LinkedIn) Mumbai, Maharashtra, India
Top Skills Experience
Consumer Insight
Customer Relationship Management Aditya Birla Fashion and Retail Ltd.
(CRM) Zonal Sales Director
Modern Trade August 2022 - Present (1 year 5 months)
Mumbai, Maharashtra, India
Pidilite Industries Limited
3 years 1 month
National Sales Operations Manager
March 2022 - August 2022 (6 months)
Mumbai, Maharashtra, India
Senior Manager
August 2019 - March 2022 (2 years 8 months)
Mumbai, Maharashtra, India
Leading a team of 7 Regional Leads, to drive distribution and coverage led
initiatives across divisions for Urban Markets pan India.
Cipla Health Ltd
Brand Manager
October 2017 - August 2019 (1 year 11 months)
Mumbai Area, India
Professional Achievements
● Annual conference award: Delivering 3X business in modern trade for the
month of July’18
● Awarded “Above & Beyond call of duty” for planning and executing the
“#YesMom Day”, a celeb meet & greet for KOLs
Johnson & Johnson
Zonal Manager
June 2015 - October 2017 (2 years 5 months)
Mumbai Area, India
Zonal Manager, Jan’17 to Oct’17
● Led a team of 5 Territory Managers and 42 Distributors to drive monthly
business of INR 6.5 Cr and grow Q2 at 16% against 2016
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● Championed a segmented salesman approach for Tier 2 and 3 towns
resulting in coverage growth of 22% and value at 11%
● Successful New Product Launch of Johnson’s Active Kids shampoo bagging
Bahubali award among top zones in the country
Zonal Manager (Pro Tem) - West UP
Sept’16 – Dec’16
● Led a team of 7 Territory managers across GT, wholesale, sub stockiest &
KAM; the only zone growing across all channels in North India
● Inducted innovative GTM approaches like use of PayTM & ‘RDS cheque
champion’ to counter tough Demonitization market phase
Channel Development Manager
Gurgaon, May’16 – Dec’16
● Developed region level trade plans across channels and pioneered ideas like
Sub D van coverage to grow the North central region by 5%
● Planned Wholesale and distributor contests around meet and greet for
Stayfree brand giving an all-time highest number for the region
Johnson & Johnson
Intern
September 2014 - October 2014 (2 months)
Mumbai Area, India
Johnson & Johnson Consumer, Mumbai – Received Pre Placement offer for
the Project Sept-Oct 14
Project Scope: Feasibility study of Tablet application to ensure more
information with sales representatives and sales growth in rural markets
● Devised parameters for rural sales application by mapping monthly activities
of a pilot sales rep through extensive rural market visits
● Gauged value creation at super stockist,sub stockist & retailer;created
relevant rural dashboard for the management to capture retailer data
● Designed a training module for sales reps; launched the tablet application at
Roha Super Stockist & strategized pan-India scale up
Calderys India Refractories Limited
Sales Manager
June 2011 - May 2013 (2 years)
Ahmedabad Area, India
● Managed direct and distributor sales and surpassed annual target of INR
9.22 Cr with a Y-o-Y growth of 12% in the western region
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● Strategized demand forecasts, offer preparation, negotiation, order
execution, delivery & collection for multiple accounts for the branch
● Developed business for a new brand through distributor training programs
and achieved highest sales of INR 48 Lakh across branches
● Spearheaded customer centric drives to provide an end to end refractory
solution and achieved a guarantee of 25% reduction in downtime
Professional Achievements
● 1st runner up at Calde-Knight , 2013 – the annual Calderys award function
for exceeding expectations in customer satisfaction
● Received vendor accolades including A+ accreditation for after sales support
from Ultratech Cement and best vendor by Tata Chemicals
Education
S.P. Jain Institute of Management & Research
Master of Business Administration - MBA, Marketing · (2013 - 2015)
Visvesvaraya National Institute of Technology
B.Tech (Metallurgy and Materials), Engineering · (2007 - 2011)
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