MOHAMMAD FAIZ

Contact: + 91 - 7897862333/ E-Mail: faizonline97@gmail.com

SENIOR PROFESSIONAL
 SALES & MARKETING  CHANNEL & DISTRIBUTON MANAGEMENT BUSINESS DEVELOPMENT

Notable success in achieving results in highly competitive market environment; excels in driving revenue gains,
managing dealer networks and facilitating promotion of products in the FMCG/ F&B industry

PROFILE SUMMARY
PGDBA (Marketing Management & Information Technology), offering over 16 years of rich experience in the areas of:

- Strategic Planning - Channel/Distribution Management - Sales & Marketing / Retail Sales

- Cross-Functional Coordination - Brand/ Product Promotions - Budgeting / Cost Control
- Primary & Secondary Sales - Client Relationship Management - Team Management/ Trainings
 Proven track record of directing ideas that fuel market-place presence & drive revenue; successfully organized brand
promotions & product launches for bringing out USP of company’s products and achieving higher sales against competition
 Developed sales plans, forecasts for each product and territory (based on historical data, market trends, competitive activity,
promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion plans and so on
 Worked in close interaction with channel partners to assist them in promoting the products & expanding market share;
effectively controlled credits and monitored distribution networks & stock levels to ensure ready availability of the
products at all times
 Strong exposure of markets across Central & Eastern UP
 A Customer-Centric Professional with proficiency in utilizing in-depth product & market-place knowledge; ensured
customer delight by achieving delivery & service quality norms leading to repeat & referral business
 An effective leader with proven competencies in directing & motivating large cross-functional teams for the accomplishment
of organizational goals

NOTABLE ACCOMPLISHMENTS ACROSS THE TENURE

Awards / Recognitions:
 Recognized with:
o Award for Best ASM Pan India in Year 2019
o Award of Excellence in the year 2007 for being part of No 1 RSM team PAN India
o Best Trade Officer of the Year Award in 2008
o Best Trade Officer of the Year Award in 2009
o Highest growth in the category in the team and received award by GM Chocolate and Confectionery
o Best Officer Award in the team for highest contribution in Kit Kat Chocolate
o Highest Growth Award in RIG
 Adjudged as Winner of:
o “Me & Meri Maggi “ Contest in year 2009
o Choco Luv awards- Best Performer 2010
o 3 National distribution contest Year 2012
o Nutrition Premier League Year 2013
 Part of National Champion Masala-ae-Magic contest Q1-2014, Q3- 2014
 Received Certificate of Appreciation – Fast, Focused, Flexible. Q1-2016

WORK EXPERIENCE

March’21-Till Date: Mala’s Food Products Pvt Ltd, - Lucknow as Area Sales Manager
Role:
 Setting up as well as managing the channel distribution network in the assigned territory and achieving the chalked out
primary & secondary sales targets
 Identifying and networking with prospective clients generating business from existing accounts and achieving
profitability as well as increased sales growth
 Monitoring the performance of team members to achieve efficiency in operations; organizing regular trainings to enhance
their skills and creating a dynamic environment that motivates high performance amongst the team members
 Evaluating performance & monitoring distributor’s activities and managing network of channel partners across assigned
territories for deeper market penetration & reach.
 Dec’16- March’21: CavinKare, -Lucknow as Area Sales Manager – Beverage & Snacks

Role:
 Launch Milkshake division of Cavinkare in entire Central & Eastern UP
 Working towards network expansion by developing channel along with specific launch plans for new products
 Leading a team of TSO & secondary sales force (RSSM, ISR)
 Arranging & conducting sampling of regular and newly launched products; ensured category volume/value achievement by
the territory on daily basis
 Designing need-based business plans / strategies for revenue generation & realizing organizational goals; developing new
streams for revenue growth; analyzing market trends & chalking out measures for countering competition
 Identifying and networking with financially strong & reliable channel partners, resulting in deeper market penetration &
improved market share; monitoring sales force activities at channel partner’s end and ensuring availability of the products at
all times
 Implementing product positioning, primary & secondary sales & business development efforts across the region in alignment
with company’s mission; organizing regular product & brand promotion activities to enhance sales
 Supervising branches performance for smooth operations of sales & service activities; providing relevant support to the
branches in finalizing complex service contracts, resolving questions regarding processes & tools and implementing cost
saving measures

Highlights:
 Established / developed markets like –Eastern & Central UP
 Directed complete value chain of business entailing inventory & logistics management, curbing expenses, controlling
operational costs like freight at CavinKare
 Exhibited exemplary leadership skills by developing strong sales teams that can conquer any challenges, managing team
functions like recruitments, trainings, performance appraisals, employee engagement and retentions at CavinKare
 Promoted to senior positions on account of excellent performance and received Fast Focused Flexible Appreciations

Mar’07-Nov’16: Nestle India Ltd. (World's Biggest Food and Beverage Company), Eastern UP / Western UP / Lucknow
Delhi / NCR as Sales Executive
Growth Path: Joined as Officer and then rose to the post of Sales Executive

Role:
 Managed all the product categories like Nutrition products (Nan, Cerelac , Lactogen beverages (Nescafe, Sunrise), culinary
(Maggi Noodles, Maggi Sauces, Maggi Soup), chocolates (KitKat, Munch, NMC, Barone, Milybar, Alpino), confectionary
 Rendered category and channel category trends analysis and supported the development of channel strategies; translated
category & brand objectives into channel category objectives in coordination with the respective channel manager
 Developed trade promotion activities in order to achieve the incremental sales targets
 Implemented action plans and impact measurements related to marketing activities, brand promotions, distribution and
products
 Prepared sales promotions schemes and other special value offers to boost sales as well as assessed cost of sales (cost-benefit
analysis) to ensure optimum ROI
 Headed a team of Sales Officer & Secondary Sales Force (DS, Pilot DS, and Cycle Boys & Merchandisers)

EDUCATION

PGDBA (Marketing Management & Information Technology) from Graduate School of Business & Administration, Greater
Noida in 2006

B.Com. from Lucknow University in 2003

IT SKILLS: Three Years Computer Course from UPTEC Computer Consultancy Lucknow

PERSONAL DETAILS

Languages Known: English & Hindi

Permanent Address: Picnic Spot Road, Khurram Nagar - 226022, Lucknow
Marital Status: Married
Date of Birth : 29th March 1981