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Novo Marmo Marketing Plan

This document provides an overview and plan for the marketing of Novo Marmo, a business that deals in marble and granite. It outlines key aspects of their marketing strategy including their business overview dealing in importing and exporting marble, an overview of their target market in Saudi Arabia which has a young population and active construction industry, and their objectives to focus on quality, personal service, and value creation. Their strategies involve both wholesale and retail distribution with a focus on promoting through various advertising methods.

Uploaded by

Faleh Zahrawi
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© Attribution Non-Commercial (BY-NC)
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128 views19 pages

Novo Marmo Marketing Plan

This document provides an overview and plan for the marketing of Novo Marmo, a business that deals in marble and granite. It outlines key aspects of their marketing strategy including their business overview dealing in importing and exporting marble, an overview of their target market in Saudi Arabia which has a young population and active construction industry, and their objectives to focus on quality, personal service, and value creation. Their strategies involve both wholesale and retail distribution with a focus on promoting through various advertising methods.

Uploaded by

Faleh Zahrawi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPSX, PDF, TXT or read online on Scribd
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Novo Marmo

Marketi ng Plan

What is Marketing ?
Marketing is the process of planning and executing the conception ,pricing , promotion and distribution of idea ,goods ,and services to create exchanges that satisfy individuals ,organizations , and society.
From Wikipedia,

Planning

Marketing Plan

A marketing plan is a written document containing the guidelines for the business centers marketing programs and allocations over the planning period. From Wikipedia.

Business Overview
we deal with numerous kind of marble and granite we also export all over the world we r trying to put cooperative loyalty as our motto as a quality product

Market Overview
-Sixty per cent of the population is under the age of 40, according to figures from the Technical and Vocational Training Corporation, a state-owned educational body based in Jeddah .

Customer Information

Saudi Arabia remains one of the most active construction markets in the world with more than 1,000 active projects in construction.

The Kingdom of Saudi Arabia has shifted its focus towards delivering sustainable buildings in order to

Market Overview

Industry Information

In today's rapidly growing highly advanced building industry, the granite has become an essential ingredient to bring elegant and durable shapes and designs to exteriors and interiors of buildings.

Product/Service

We carry a large selection of quality granite, marble and stone from all over the world. As with every industry, the advent of computer technology promises We continue to introduce the latest materials in various colours, sizes, and finishes to fit the discriminating tastes of our customers. Our old world patterns with unique finishes and color blends are true works of art.

Objectives four core values: We have focused on

Quality Personal Service Creating Value

Strategy Wholesale

Retail Direct where buyers include individuals,

Pricing

Some of the easier strategy questions to answer: How to price product How to promote product How to store and transport product

Promoting

Personal selling Advertising Publicity Public relations Sales promotion Networking

Advertising

Magazines and newspapers Radio and television Signs/posters/billboards Direct mail Business cards Brochures Telephone directories Internet/Web

Sales Promotion

Samples Tradeshows Gifts and give-aways Calendars and diaries Meetings Displays

Advertising and Promotional Use direct marketing campaigns Strategy

Prepare a timetable for 12 months of all promotional activities, remember to include the castings' in your cash flow.

S.W.OT. Analysis
Strengths Weaknesses Opportunities Threats

Marketing Triangle
Customers

Company

Competition

Thank you for working so hard today! Call me anytime! 055.4739212, zfaleh@yahoo.com

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