The Company
Novo Marmo
Strategy & Actions
Creativity
Agenda
Overview
Why? & By Who? Strategic Pyramid Strategy Approach 3 Axis Discussions Road Map Overview
Why are we Re-strategizing our business?
Achieve Growth & Better Shareholders Enhance our Capital Productivity Increase our Revenues & Net Profit Margins
Regain our Well-deserved Reputation & Positioning
By Who?
This is NOT a One-Person
Vision This is A One-Team Effort This is a Enterprise-wide harmony This is a Shareholders idea This MUST be a Top-Down idea with Total Buy-In by Companys Stakeholders
Companys Stakeholders
Shareholders Board of Directors Input Senior Management Key Senior Employees
Why?evolution & expansion to A logical
our Success & Business Growth A New Vision A New Strategy
New Strategy
Strategic Pyramid
ho W
on t hs
&W
3M
n he
campaign
w Ho
6-1 2
STRATEGIES
RT MA T S HA W
12 M
OBJECTIVES SMART GOALS MISSION
3-5
HY W
er
5-1 0
si s Ba
Fo rev
VISION + CORE VALUES
Traditional Strategic Approach Page 1/2
1 Define Strategy
Vision Values Mission Goals Objectives
2 SWOT Analysis
Strengths Weaknesses
Opportunitie s
Threats
6 Evaluate Current Position
3 Define the Market
Market Research Market Intelligence Opportunities Saudi Marmo
Market reports
Customer-base Competition
Market Demand Planning
7 Identify/Target Customers
5 Team Building
Organization Chart
4 Offering Menu
Sales Plan Marketing Plan Account Planning
Strategic groupings
Strategic Sourcing Team Recommendations
Pricing
price list Trade Shows
Sales & Marketing
Team Building
Selection &Sourcing Offerings Menu
Traditional Strategic Approach Page 2/2
8 Project Department
AutoCAD Orators Water Jet Orators Handling Materials
9 Technical Center
Tech Engineers Senior Architects AutoCAD Orators a
Validate with Customers
10 Achieve Targeted Opportunities
Tenders Projects
11 Successful Implementations
13 Monitor & Assess Strategy Performance Ranking
Performance
C E D B
Task s ABC
Schedule
DEG
Implementation Plan
GHI
Time
12 Project Management Office
14 Saudi Marmo s Stakeholder Review
Validate with Customers
3 Axis
Local Marble Company
International Marble Company
The Company
The Path Process
SWOT / Analysis
Stren gths
Weaknesses Threats
Opportunit ies
ArDiCos SWOT ANALYSIS
After having completed your How can we use these strengths to overcome the threats SWOT analysis, we need to identified? ask ourselves these questions: weaknesses in What do we need to do to overcome the identified
order to take advantage of the opportunities? How will we minimize our weaknesses to overcome the identified threats?
How can we use our strengths to enable us to take advantage of the opportunities we have identified?
What is our SWOT profile?
Strength
Strong in producing granite . Strong in importing around the world Strong in Manufacturing Long investments ,extendable Big stock of granite ,marble & stone .
Weakness
Weak brand name Weak references, Only branch in Riyadh No Project Department
Threats
Unbounded New competitors to the Market Very competitive market Long Sales Cycles Difficult, under estimate the competitors the THREAT from being the alternative Substitute Lack of ability to acquire the needed Professional Staff due to:
Medium-Low Availability of international Market-Supply Medium Ability to offer attractive Salaries high quality ..
Opportunities
Large growth in community Big project all over the kingdom Private sectors project Investors will invest in real state . Building houses for more then 500,000 units
What is our PEST Profile?
Political
Positive Business Environment promoting big project Government urging new Revenue for economical city Healthy Government Projects/Budgets with High Oil Prices
Economical
CASH-Rich Private Sector, yet High Market Demand in marble , Manufacturing, Retail and Real Estate
Technological
Growing need for high natural building material . Marble , granite & stone is the best in cladding , interiors , External ,out door ..
Social
Population growth rate 3.28% with an extremely young population, where the country's 24 million people, 43% are under age of 15. Unofficial 2011estimate of un-employment rate is 30% for 20-24 age new graduates group. Government estimates put the number of young people seeking to enter the job market at about 350,000 every year.
The Path Process
Define the Market
Market Research Market Intelligence Opportunities Assessment Saudi Marmo
Market Demand Planning
ArDiCos SWOT ANALYSIS
The Path Process
Offering Menu Pricing
Price list Trade Shows
The Path Process
Identify/Target Customers
Sales Plan Marketing Plan Account Planning
32 Major Industry Classifications
Vertical market sectors we serve are highlighted in Maroon:
Academic Accountancy Agriculture/Environmental Banking/Finance Chemicals/Petrochemical
Construct/Engineering Consultancy
Consumer Goods Electronics/Electrical Energy, Oil and Gas Food/Drink Government Hospitality: Tourism/Travel Insurance Industrial IT / Computers Facilities Legal Machinery/Equipment
Manufacturing Media Medical & Health Mining Motor Industry Packaging Paper/Printing Pharmas & Non-Pharmas Real Estate/Property Retail Services SMBs Telecommunications Textiles Trade Transport Utilities
What are our goals?
1. 2. 3.
Revenue, Sales Growth and Profit Regain Market Reputation: Re-Packaging our Offerings
Customer-Centric Offerings with Speed-to-Market.
4.
Customer Acquisition and Retention
Others Innovation, Quality & On-Time Delivery? Merge with other Market Share Co.s?
The Market
Saudi Market Analysis?
Strong import in the GCC. Strong Sourcing from all over the world . Mass storage in KSA. Bulk- sales and retailers Strong engineering and water jet,
Granite manufactures
Strong import
Strong importing on for some kinds of marble and granite Buying locally and Europe .
Buying locally and Europe
See U Next Week
