Digital Marketing
Basic Level: Digital Marketing Foundations
1. Introduction to Digital Marketing
• Definition & Importance
• Evolution of Digital Marketing
• Benefits of Digital Marketing
2. Digital Marketing Channels Overview
• Website Fundamentals
• Search Engine Optimization (SEO)
• Pay-per-click (PPC) & Search Engine Marketing (SEM)
• Social Media Marketing
• Email Marketing
• Content Marketing
• Affiliate Marketing
3. Basic Digital Marketing Metrics
• Impressions, Clicks, & CTR (Click-Through Rate)
• Open Rates & Conversion Rates
• Basic ROI (Return on Investment) Calculation
4. Introduction to Digital Marketing Tools
• Overview of Google Analytics
• Basic Tools for SEO (e.g., Google Search Console)
• Introduction to PPC Tools (e.g., Google Ads)
5. Foundations of Content & Design
• Importance of User Experience & User Interface
• Introduction to Content Strategy
Intermediate Level: Expanding Digital Horizons
1. In-depth Channel Strategies
• SEO: On-page, Off-page, and Technical aspects
• SEM: Keyword Research, Ad Creation, Bidding Strategies
• Social Media: Content Planning, Scheduling, Engagement Metrics
• Email Marketing: Campaign Creation, Segmentation, A/B Testing
2. Analytics & KPIs
• Setting up Google Analytics
• Tracking Conversions & Goals
• Understanding User Behavior & Flow
3. Advanced Content Strategy
• Content Calendar Creation
• Understanding Content Pillars
• Content Distribution & Amplification
4. Introduction to CRO (Conversion Rate Optimization)
• Importance of Landing Pages
• A/B Testing Basics
5. Digital Marketing Tools & Platforms
• Advanced SEO Tools (e.g., SEMrush, Ahrefs)
• Email Marketing Platforms (e.g., Mailchimp, HubSpot)
• Social Media Management Tools (e.g., Hootsuite, Buffer)
Advanced Level: Mastery in Digital Marketing
1. Advanced SEO & SEM
• Schema Markup & Structured Data
• Advanced Link Building Strategies
• Scripting & Automation in Google Ads
2. Data-Driven Marketing
• Deep Dive into Google Analytics & Google Tag Manager
• Predictive Analytics & Machine Learning in Marketing
• Customer Segmentation & Persona Creation
3. Advanced CRO Techniques
• Multivariate Testing
• Heatmap Analysis & User Journey Mapping
• Conversion Funnel Optimization
4. Integration & Automation
• Marketing Automation Platforms (e.g., HubSpot, Marketo)
• CRM Integration (e.g., Salesforce)
• Chatbots & AI-driven Campaigns
5. Emerging Trends & Future of Digital Marketing (up to 2021)
• Voice Search & Smart Devices
• Augmented Reality (AR) & Virtual Reality (VR) in Marketing
• The Rise of Video Marketing & Influencer Marketing
