Executive Summary:

The project assigned to us to study the business and make a marketing plan with in dept analysis.
India the land of 1.40 billion people with rising population and rising demand of consumer durable
goods which is eventually helping the industry to grow at the rate of 12% CAGR (compounded
annual growth rate) 2020-2023.Orient an Electronic Brand growing at the rate of 14% CAGR from
the last 4 years.

I have selected a new product for my assignment which belongs to the Electric consumer durable
goods under the brand name of Orient.

“The Orient Bolt Air” is a ceiling fan with a powerful motor and aerodynamically designed resin
blades that ensure high air delivery. It has a specially designed powder coated guard that gives extra
protection and longer life. The fan also has tilt adjustment and 90-degree oscillation, which can be
controlled by pull cord system. The Orient Bolt Air is an elegant and durable ceiling fan that enhances
the room decor.

Business Model Canvas:

Customer Segments Value Propositions Channels
Individual consumers Wide range of products, Direct sales
Households including ceiling fans, Retail stores
Businesses coolers, water heaters, Online retailers
Government agencies geysers, and kitchen E-commerce platforms
appliances
High-quality products at
affordable prices
Strong brand reputation
Extensive distribution
network
Excellent customer service

Customer Relationships Key Partnerships Key Activities

Loyalty programs Suppliers of raw materials Product development

Customer service support and components Manufacturing
After-sales service Retailers and distributors Marketing and sales
E-commerce platforms Customer service
Financial institutions
 Key Resources Cost Structure Revenue Streams

Manufacturing facilities Cost of goods sold Sale of products

Distribution network Marketing and sales After-sales service
Brand reputation expenses Advertising and marketing
Human capital Customer service expenses
Research and development
expenses
Administrative expenses

Electric Consumer Durable Goods

Sector Information:

• The electronic consumer durable goods sector encompasses a wide range of products that are
typically designed for long-term use and are used in daily life. This sector includes products
like televisions, smartphones, home appliances, audio equipment, and various other electronic
devices.
• The electric consumer durables sector is a large and growing industry. In 2022, the global
electric consumer durables market was valued at over $1 trillion. The sector is expected to
continue to grow in the coming years, driven by factors such as the increasing urbanization,
the rising demand for consumer electronics goods in emerging markets, and the growing
popularity of online shopping.
• The Indian electric consumer durables market is expected to grow at a CAGR of 10% over
the next 5 years, driven by factors such as the increasing urbanization, the rising demand for
consumer electronics goods in emerging markets, and the growing popularity of online
shopping.

Sector Definition:
The sector definition of electric consumer durable goods in different parts of the world is generally
the same, but there may be some minor variations. For example, in the United States, the sector is
typically referred to as "electric consumer durables," while in Europe, it is often referred to as "white
goods."
In general, electric consumer durable goods are consumer goods that use electricity to operate and
have a durability of more than three years.
The electric consumer durables sector is a large and growing industry in all parts of the world. The
sector is driven by factors such as the increasing urbanization, the rising demand for consumer
electronics goods in emerging markets, and the growing popularity of online shopping.
The electric consumer durables sector is an important part of the global economy. It provides
consumers with a wide range of products to choose from, employs a large number of people, and
contributes to economic growth. The sector is also a driver of innovation, as companies constantly
develop new and improved products.
Electric consumer durables companies that are able to capitalize on the trends that are shaping the
sector, such as the increasing demand for smart appliances, energy-efficient products, and sustainable
products, are well-positioned for success in the future.

Electronic consumer durable goods can be categorized as follows:

Electronic consumer durable goods can be categorized into several broad categories based on their
primary functions and use in daily life. These categories help organize and understand the various
products in this sector. Here are some common categories of electronic consumer durable goods:

1. Home Entertainment Electronics:

Televisions: This includes LED, OLED, QLED, and other types of TVs, along with smart TVs
with internet connectivity.
Audio Systems: These encompass home theater systems, soundbars, stereo systems, and speakers.
Gaming Consoles: Devices like PlayStation, Xbox, and Nintendo consoles designed for gaming
and multimedia entertainment.
2. Communicating Tools:
Smartphones: Cell phones with cutting-edge capabilities including internet access, applications,
and other communication tools.
Tablets: Mobile touchscreen devices with a range of functions, from productivity to enjoyment.
Landline Telephones: Conventional corded and cordless telephones for use at home.

3. Home equipment:
Refrigerators: Used to preserve and store food.
Washing Machines: Machines for washing clothes and cleaning.
Dishwasher: To clean dishes automatically, use dishwashers.
Microwaves: Utilize microwaves for heating and cooking.
Oven: Appliances for baking and cooking include ovens and cooktops.
Vacuum cleaners: Used to clean carpets and floors.
Air conditioner: For climate comfort and temperature regulation, use air conditioners.
Water heaters: Appliances used to heat water for domestic use.

4. Electronics for personal care:

For shaving and grooming, use an electric razor.
Straighteners and hair dryers: for style hair.
Electric brushes for teeth cleaning.
Blood pressure monitors for tracking one's health.
Fitness trackers are tools for keeping tabs on one's health and physical activity.

5. Household electronics:
Coffee makers are used to make coffee.
Appliances for food preparation include blenders and food processors.
For cooking and toasting bread, see toaster ovens.
Rice cookers Used to prepare rice.
Water heating devices like electric kettles.

6. Smart home gadgets:

Smart thermostats used to regulate the climate.
Remotely controllable LED systems and bulbs are referred to as smart lighting.
 Smart security cameras for monitoring and home security.
Devices that respond to voice commands, such as the Google Home and Amazon Echo.

7. cellular devices:
Portable computers for business, school, and enjoyment are known as laptops.
Tablets mobile touchscreen devices with a range of uses.
E-readers are gadgets used to read digital books.
Wearables Electronics like fitness trackers and smartwatches.
Digital cameras are used for both photography and filming.

8. Others:
Watches and Clocks Tools for keeping time electronically.
Calculators are electronic tools used to perform mathematical operations.
Portable battery packs called "power banks" are used to quickly recharge electronic gadgets.
These groups give a comprehensive picture of the market for electronic consumer durable
products. Remember that category distinctions are not always clear-cut.

Characteristics of Electronic Consumer Durable Goods:

• They use electricity to operate.
• They have a durability of more than three years.
• They are typically relatively expensive.
• They are purchased infrequently.
• They are large and/or heavy.
• They require specialized knowledge and skills to install and repair.

Each of these categories can be further sub-divided into more specific product groups. For example,
the home appliances category can be sub-divided into refrigerators, freezers, washing machines,
dryers, dishwashers, air conditioners, water heaters, and kitchen appliances

Sector GDP Contribution:

According to the India Brand Equity Foundation (IBEF), the electric consumer durable goods sector
contributed about 1.6% of India's GDP in 2021-22. The sector is expected to grow at a CAGR of 10%
over the next 5 years, driven by factors such as the increasing urbanization, the rising demand for
consumer electronics goods in emerging markets, and the growing popularity of online shopping.

The Indian electric consumer durables market is expected to reach a value of $150 billion by 2025,
from $93 billion in 2022.

Sector Past CAGR: