INDUSTRIES & MARKETS

Electronics eCommerce: market

data & analysis
Market Insights report

December 2024
 STATISTA MARKET INSIGHTS

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 Table of Contents

Overview Appendix
Summary 6 Product Overview 68
Market Definition 7 Authors 69
Key Takeaways 8
Market Scopes 9
Electronics eCommerce 10
Key player landscape 24
Company profiles 26
Startup analysis 29

Markets
Consumer Electronics eCommerce 31
Household Appliances eCommerce 49

4
CHAPTER 1

Overview
 The Electronics eCommerce market is driven by technological advancements
increasing demand for convenient and innovative products
Overview: Summary

Summary

The Electronics eCommerce market is experiencing significant growth worldwide, growth will continue to be high in the next decade, following increasing
driven by changing customer preferences and the increasing availability of online urbanization and internet penetration. The growth of disposable income among
shopping platforms. Compared to other eCommerce markets, product ratings the young and tech-savvy populations in Latin America and Southeast Asia allows
and customer reviews in the Electronics market contribute significantly more to us to forecast a consistent growth of the global market of 12.62% up to 2027.
the decision to purchase a product. Because users value/prioritize high
The competition focuses on low prices and/or exceptionally good ratings and
performance and functionality, potential customers pay attention to detailed
reviews. Marketplace vendors such as Tmall and Amazon have proven themselves
product and feature descriptions and user reviews.
incredibly successful and will keep their competitive advantage due to a huge
In Electronics eCommerce, market entries are extremely cost intensive for new user base and product variety. Therefore, consumers tend to start direct product
competitors due to the strong competition of large online-only players and multi- searches on large marketplaces like Amazon rather than with a Google product
channel merchants. Large product categories such as smartphones and tablets search. Manufacturers and brands protect their market shares by ensuring their
are already saturating developed markets, and the potential for growth is limited. availability and visibility, not only in their own online shops but in all relevant
Upcoming new products, including wearable devices, augmented / virtual reality online marketplaces. This is supported by the increasing importance of
headsets, and wireless loudspeakers have not reached full sales volumes yet and sponsored product impressions and search optimization, which can generate fast
will be driving the market in the next five years. growth in sales and visibility.

In developing countries with a “mobile first” approach to digitalization, market

Sources: Statista Market Insights 2024

 Electronics market includes more traditional products and hard-to-find items
not available in physical stores
Overview: Market Definition

Market definition

The eCommerce Electronics market is a sector of online retailing that focuses on Examples of successful eCommerce Electronics businesses include Amazon
selling electronic devices, gadgets, and accessories through digital channels. The Electronics, which offers a wide range of products across different categories and
purpose of eCommerce Electronics is to provide consumers with a convenient price ranges, and Newegg, which specializes in computer hardware and software
and accessible way to purchase a wide range of products, including smartphones, products. Additionally, mobile phone manufacturers like Apple and Samsung
laptops, cameras, and smart home devices. have their own eCommerce platforms, enabling them to sell directly to
consumers and control the user experience.
The relevance of the eCommerce Electronics market lies in its ability to offer a
broad selection of products at competitive prices, with the added convenience of Additional Information:
home delivery. It also enables brands and retailers to showcase the latest product
Electronics comprises revenues, users, average revenue per user, and penetration
features and specifications, and to leverage user reviews and ratings to build
rates. Revenues are derived from annual filings, national statistical offices,
customer trust and loyalty.
Google- and Alibaba-Trends and industry knowledge. Sales Channels show online
The eCommerce Electronics market has experienced significant growth in recent and offline revenue shares, as well as desktop and mobile sales distribution.
years, driven by factors such as the increasing availability of affordable and high- Revenues are including VAT. The market only displays B2C revenues and users for
speed internet, rising consumer confidence in online shopping, and the growing the above-mentioned markets, hence C2C, B2B and reCommerce is not included.
demand for connected and smart devices. Additional definitions can be found on each respective market page

Sources: Statista Market Insights 2024

 Electronics accounted for 11.29% of the eCommerce market revenue in 2024
Overview: Key Takeaways

Key Takeaways

• Revenue in the Electronic Market is projected to reach US$464.60bn in 2024.

• Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.92%, resulting in a projected market volume of US$712.30bn by 2029.

• In the Electronic Market, the number of users is expected to amount to 3.0bn users by 2029.

• User penetration will be 32.9% in 2024 and is expected to hit 40.8% by 2029.

• The average revenue per user (ARPU) is expected to amount to US$225.40.

Sources: Statista Market Insights 2024

 Market scope parameters and considerations
Overview: in scope / out of scope

In scope Out of scope

This market includes: This market excludes:

• Communication and computing devices such as Apple iPhones, and Microsoft • Digital media such as Netflix, iTunes, and Amazon Kindle
Surface laptops
• Video game consoles, such as Sony Playstation
• TV, radio, and multimedia
• Smart remotes and displays, such as Logitech
• TV peripheral devices, such as Amazon Firesticks, and Google Chromecast
• Lamps and lighting, such as Minka Lavery
• Household appliances such as microwaves, and refrigerators

Sources: Statista Market Insights 2024

 Electronics eCommerce revenues are estimated to increase at a CAGR(1) of
10.9% from 2017 to 2029
Market Size: Global

Revenue forecast in billion US$

712.33
688.93
657.86
+10.9%(1) 600.74
536.32 315.37
303.05
464.65 286.74
446.59 259.68
414.85 409.32
228.95
360.15
157.29 195.45
282.31 157.65 165.19
245.56 118.90
206.71 92.14
77.00 385.88 396.96
62.33 341.06 371.13
289.30 269.20 307.37
241.25 257.19 244.14
168.57 190.17
144.39

2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Consumer Electronics Household Appliances

10 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2024

 On a global scale, enhanced online shopping experience had the largest impact
on the Electronics eCommerce revenue change in 2024
Market Size: market drivers for revenue change

Market drivers for revenue change in Electronics eCommerce worldwide in % Explanation of drivers
25 Positive GDP growth boosts consumer spending and business
1.1 investment, driving Electronics eCommerce growth. Rising inflation
1.4 -4.0
20 raises operating costs, leading to higher prices and enhanced
2.8
profits for eCommerce players. The adoption of AI significantly
3.0 -6.2 increases market revenue by enhancing efficiency and customer
15
3.2 experiences. The increasing number of internet users expands the
digital customer base, leading to higher revenues. Technological
10 3.5 innovations, such as AI-driven tools (e.g., virtual fitting rooms),
improve the online shopping experience and drive eCommerce
13.5
growth. However, geopolitical tensions, such as the Russia-Ukraine
5
8.7 and Israel-Hamas conflicts, disrupt the global economy, causing
logistical challenges and reduced consumer spending. Additionally,
0 negative consumer sentiment due to global turmoil results in
Enhanced Innovation GDP Covid-19 Increasing Impact of Impact of Geopolitical Negative Total
online and Growth impact number of inflation Artificial uncertainty consumer market cautious spending, reducing online purchases.
shopping advances internet Intelligence sentiment growth
experience in users
technology

11 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2024

 With revenue of US$ 205.9 billion, Asia is the biggest market among selected
regions in 2024
Market Size: Regional Comparison (1/2)

Revenue forecast in billion US$

+11.4%(1)

352.50

+6.4%(1)

+6.8%(1) 205.87
194.24

139.61 142.38
100.44 +11.8%(1) +7.2%(1)

10.33 18.03 5.62 7.95

2024 2029 2024 2029 2024 2029 2024 2029 2024 2029
Europe Africa Americas Asia Australia & Oceania

12 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2024

 With revenue of US$ 116.9 billion, China is the biggest market among selected
countries in 2024
Market Size: Regional Comparison (2/2)

Revenue forecast in billion US$

+13.5%(1)

218.20

+4.2%(1)

116.04 116.56
94.93
+6.0%(1)
+4.5%(1) +4.6%(1)

23.84 31.86
16.49 20.55 15.00 18.83

2024 2029 2024 2029 2024 2029 2024 2029 2024 2029

China United States United Kingdom Germany Japan

13 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2024

 Electronics eCommerce average revenue per users are estimated to increase
from 2017 to 2029
Market Size: Global

Average revenue per user forecast in thousand US$

250 230.69
182.89 204.38 219.30 216.93
212.50 214.80 213.59
191.39 188.54 203.58 207.64
186.41 199.09 195.93
200 186.77 185.08 183.18
163.25
155.23 156.94 153.83
150.40 150.17
141.63 143.94
150

100

50

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Household Appliances Consumer Electronics

14

Sources: Statista Market Insights 2024

 Australia & Oceania have the biggest market in Electronics eCommerce average
revenue per user in 2029
Market Size: Regional Comparison (1/2)

Average revenue per user forecast in thousand US$

792.10
800 741.81
640.88 679.67
700 636.86
579.26
600 553.92
499.79 491.01
477.88 478.23 497.89 496.17 486.36
462.94 493.33
500 453.40 460.11 438.59
390.58 408.62 424.10
383.03 417.34 414.04
400 392.44

332.03 392.92 286.13 285.79 288.28 286.13 283.84 279.22

300 363.44 316.69
339.28 286.94
320.23 197.94 203.90 200.43
197.20 171.55 169.20 186.87 196.98
200 160.84 174.76 153.29
139.84 157.95
131.49 137.46 145.16 149.55 146.62 141.50
128.20 166.39 127.68 131.63
100 151.67
135.21 122.56
0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Africa Americas Asia Australia & Oceania Europe

15

Sources: Statista Market Insights 2024

 With average revenue per user of US$ 624.8 thousand, Japan is the biggest
market among selected countries in 2024
Market Size: Regional Comparison (2/2)

Average revenue per user forecast in thousand US$

1,000
911.57
900
783.97
800 740.71 747.67
715.24 715.11
686.21 788.99 669.30
700 639.27 661.39 657.39 640.83
634.31 624.85
603.23
571.07 594.42
600 525.58 536.23 588.14
536.11 480.24 512.85 506.80
505.34 481.96 467.42
500 532.14 501.32 491.23
496.50 458.97 377.05
429.14 518.49 419.74 394.67 362.12 363.96 359.85
400 474.54 462.44 406.77
401.68
370.42 386.86 391.30 385.36
300 362.49 360.20 354.20
200 185.30 194.68 191.58 188.79
172.99
148.18
100 114.33 119.18 121.42 145.57 133.62 122.11
81.05
0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
China United States United Kingdom Germany Japan

16

Sources: Statista Market Insights 2024

 Electronics eCommerce users are estimated to increase from 2017 to 2029
Market Size: Global

Users forecast in million

3,000
2,643.49
2,508.55
2,500 2,364.72
2,197.09
2,043.70
2,000 1,870.16
1,723.72
1,575.48 1,476.55
1,500 1,361.45 1,307.52 1,397.00
1,208.94
1,185.04 1,102.67
1,027.53 901.77 997.56
902.56 791.90
1,000 789.47 681.83
581.76
488.69
500 334.35 402.29

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Consumer Electronics Household Appliances

17

Sources: Statista Market Insights 2024

 Asia has the biggest number of Electronics eCommerce users in 2029
Market Size: Regional Comparison (1/2)

Users forecast in million

1,790.00
1,800 1,695.00
1,588.00
1,600 1,466.00
1,349.00
1,400
1,217.00
1,200 1,101.00
986.20
1,000 741.40 877.10 663.80 695.70
629.00
627.10 538.80 580.40
800 452.60 518.50 463.10 497.60 355.80
425.50 328.20
356.90 288.00 313.20
600 322.50 273.20
231.00 268.60 282.40 244.70 257.20
204.10 221.30 127.40
400 182.10 98.00 106.60 116.60
139.40 150.80 164.70 78.50 90.00
66.40 70.80
26.50 32.20 40.50 46.80 53.20
200 11.00 11.80 12.60 13.70 14.80 15.60 16.40
5.60 5.80 7.30 8.00 10.80
6.60
0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Australia & Oceania Africa Europe Americas Asia

18

Sources: Statista Market Insights 2024

 With 783.1 million users, China is the biggest market among selected countries
in 2024
Market Size: Regional Comparison (2/2)

Users forecast in million

1,155.82
1,200
1,093.65
1,024.34
1,000 948.70
868.06
783.13
800 709.10
637.20
255.97 314.05
600 551.69
124.09 151.68 464.92
27.91 386.78 179.88 204.43 233.38 251.47 281.63 295.86
216.66 42.84 48.40 270.53 53.48 55.82
400 167.76 34.55 37.67 40.40 45.50 51.00 309.14
28.34
153.98
19.55 21.25 45.42 47.63 58.02 49.72
31.65 32.88 38.15 40.66 43.09
200 30.43 26.92 28.96 36.12
24.28 23.07 35.69 30.54 32.50 34.35
17.04 18.10 19.87 28.06 25.09 38.69 40.28

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Germany Japan United Kingdom United States China

19

Sources: Statista Market Insights 2024

 In 2024, Amazon had the highest share in the Electronics eCommerce market
Further Market Analysis

Brand share in 2024

ther Amazon Tmall Samsung d

estbuy Huawei Mercadolibre

Apple

Hp almart Danawa

20

Sources: Statista Market Insights 2024

 In the Electronics market, online revenue share reached 14.0% in 2024
Further Market Analysis

Share of offline and online revenue worldwide in %

86.00% 86.00% 86.00% 84.00% 83.00% 82.00% 82.00% 82.00%

91.00% 90.00% 88.00% 87.00%
92.00%

14.00% 14.00% 14.00% 16.00% 17.00% 18.00% 18.00% 18.00%

9.00% 10.00% 12.00% 13.00%
8.00%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Offline Revenue Share Online Revenue Share

21

Sources: Statista Market Insights 2024

 In the Electronics eCommerce market, mobile revenue share reached 60.0% in
2024
Further Market Analysis

Share of desktop and mobile revenue worldwide in %

40.00% 39.00% 38.00% 38.00% 37.00%

44.00% 42.00%
49.00% 49.00% 47.00%
54.00%
59.00%

60.00% 61.00% 62.00% 62.00% 63.00%

56.00% 58.00%
51.00% 51.00% 53.00%
46.00%
41.00%

2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Desktop Revenue Share Mobile Revenue Share

22

Sources: Statista Market Insights 2024

 Penetration rate for Electronics eCommerce is especial high in the United States
but also in the United Kingdom
Penetration Rate: Worldwide Comparison

Electronics eCommerce penetration rate per country in 2024 in %

1. United Kingdom 73.69

2. United States 72.13

3. Norway 68.83

4. Mexico 65.77

5. China 65.28

low high no data

23

Sources: Statista Market Insights 2023

 In Europe, the United Kingdom has the biggest local market for online retail in
Electronics eCommerce
Key player landscape (1/2)

Electronics eCommerce revenues in Europe in 2024 The biggest specialized shops in the top 6 countries

Norway
Denmark Switzerland
Finland Austria
1.7% Sweden
1.7% 1.7% Spain
1.7% 1.7%
1.7% 5.0%
Others
Italy
31.7% 10.0%

11.7%
France

16.7% 15.0%
United Kingdom Germany

24

Sources: Statista Market Insights 2024

 Amazon.com is the unbeaten leader for online sales in Electronics eCommerce
in the West
Key player landscape (2/2)

Biggest players per country with Electronics as the main product category

amazon.com global eCommerce net

sales in 2023: US$231 billion

currys.co.uk global eCommerce mediamarkt.de global eCommerce

net sales in 2022/23: US$2.45 billion net sales 2022/23: US$4.9 billion

25

Sources: Company information

 Amazon’s impressive growth story has not yet come to an end
Company Profiles: Amazon

Key facts Product: amazon.com

Revenue: US$575 billion (2023) CAGR(1): 11.87% (2022 to 2023) Amazon.com, operated by Amazon.com, Inc., is an online store with nationally
focused sales. Its eCommerce net sales are generated almost entirely in the United
Global net Sales: US$574 billion (2023) Employees: 1,525,000 (2023)
States. Regarding product range, amazon.com is an all-around online store, with
Founded: 1994 Headquarters: Seattle, U.S. products on offer that cover different categories, such as Electronics, Media, Toys,
Hobby & DIY, as well as Furniture. The online store was launched in 1995.
Countries with separate Amazon retail websites Amazon’s digital strategy

A central part of Amazon’s digital strategy is to provide the best online shopping
experience to its customers. The company focuses on providing a service that is
easy to navigate, intuitive, immediate, and reliable at every step of the process,
from selecting to shipping to exchanges and refunds. Another crucial element of
Amazon’s strategy is its focus on data. y successfully utilizing machine learning
and artificial intelligence, the company is able to use customer data to customize
shopping experiences based on past purchase behaviors. This results in a more
personalized and time-saving shopping experience.

26 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Company information

 In 2022/23, currys.co.uk generated about US$6.2 billion in revenues
Company Profiles: Currys

Key Facts Product: currys.co.uk

Revenue: US$6.28 billion (2022/23) CAGR(1): -7.62% (2021/22 to 2022/23) Currys.co.uk, operated by DSG Retail, Ltd., is an online store with nationally focused
sales. Its eCommerce net sales are generated mostly in the United Kingdom. Other
Global net Sales: US$5.4 billion (2022/23) Employees: 14,850 (2022/23)
countries such as the United States only account for a small share of eCommerce
Founded: 1884 Headquarters: Acton, UK net sales, Regarding its product range, currys.co.uk achieves the greatest part of its
eCommerce net sales in the Electronics category. Products from the Furniture and
Media categories are also part of the company’s offerings.
Countries with separate Currys retail websites
Currys’ digital strategy

The success of currys.co.uk lies in pursuing the omnichannel strategy to create

seamless journeys across all online and offline channels. The company aims to
provide an easy and connected shopping experience. Customers in-store can
purchase their products and have them delivered to their homes and do not have
to think about restocking these items. Online customers can pick up products in-
store immediately after ordering, an offer that many competitors cannot provide.
Additionally, the company offers a 24/7 consultation service called ShopLive UK,
through which its clients can get advice about products that interest them.

27 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Company information, Hargreaves landsdown

 Mediamarkt.de is the largest German online shop specializing in Electronics
Company Profiles: Media Markt

Key Facts Product: mediamarkt.de

Total Sales: US$22.24 billion (2022/23) Employees: 50,000 (2023) Mediamarkt.de, operated by Media Markt E-Business GmbH, is an online store with
nationally focused sales. Its eCommerce net sales are generated almost entirely in
Founded: 1979 Headquarters: Ingolstadt, Germany
Germany. Regarding its product range, mediamarkt.de achieves the greatest part of
its eCommerce net sales in the Electronics category. Products from the Furniture
category are also part of the company’s offerings. The online store was launched in
2012.
Countries with separate Media Markt retail websites
Media Markt’s digital strategy

Media Markt focuses on its market development with a separate click-and-collect

pillar. That gives customers the opportunity to have express and drive-in options
for picking up ordered goods. Overall, Media Markt offers a high level of flexibility in
its supply chains. That flexibility allows customers to choose between in-store
pickup or home delivery when ordering products online. Additionally, as part of its
digital transformation, Media Markt automated its marketing concept, which
resulted in increased revenues.

28 Notes: (1) Gross Merchandise Volume (2) CAGR: Compound Annual Growth Rate

Sources: Company information

 Grover is implementing a device-as-a-service business model in Germany
Startup analysis: Grover

Overview Analysis

Grover is a Berlin-based startup that offers consumers an alternative to purchasing Is the product unique?
consumer electronics in the form of subscriptions. In 8, the company raised € 7
The concept of leasing is not new and has existed in the B2B markets for decades.
million in funding. Like many companies, its business model resembles Netflix’s,
What is new is the focus on B2C customers, which has not been followed before on
and Grover hopes to create and lead the market of gadget subscriptions. Three
a larger scale.
plans are available – a monthly, three-monthly, or yearly subscription, and for now,
the company operates in Germany. For electronics retailers, Grover offers a “re- Does it have an advantage over its competitors?
circulation” deal that enables retailers to offer Grover conditions on its own website. Imitating this business model does not seem difficult, assuming that funding is
This helps Grover to increase the devices it offers without taking them into its own provided. The company’s proposition builds on gadgets and electronic devices that
inventory. are already on the market, such as smartphones and cameras, so setting up a
proprietary inventory is possible for any competitor.

Can the product withstand possible constraints?

It is possible for gadget manufacturers, e.g., Apple, to switch to membership

programs in the future and to start offering device-as-a-service to their customers.
Targeting a wide audience is difficult because most customers consider owning a
safer option than borrowing, especially for personal devices such as laptops and
smartphones.

29

Sources: techcrunch.com
CHAPTER 2

Market Numbers
MARKETS

Consumer Electronics
eCommerce
 Consumer Electronics eCommerce is rapidly expanding, fueled by increasing
consumer demand and the rise of eCommerce platforms
Overview: Summary

Summary

The growth of the Consumer Electronics eCommerce market is being driven by shopping more accessible, encouraging more consumers to purchase electronics
several pivotal factors. Rapid technological advancements and continuous online. Another significant trend is the personalization of the shopping
innovation in electronic products are major drivers, with consumers increasingly experience, with eCommerce platforms leveraging AI and big data to provide
seeking out the latest gadgets, from smartphones and laptops to smart home tailored recommendations and personalized marketing. Additionally,
devices and wearables. The growing demand for high-tech, connected devices has sustainability has become a crucial trend, with consumers showing a growing
broadened the market, attracting not just tech enthusiasts but also a mainstream preference for eco-friendly products and brands adopting sustainable practices.
audience interested in convenience and modern living. Furthermore, the These trends, coupled with the convenience of online shopping and the ongoing
reduction in product life cycles encourages more frequent purchases and digital transformation, are setting the pace for the future growth of the Consumer
upgrades, which is amplified by the widespread adoption of newer technologies Electronics eCommerce market.
such as 5G, AI, and IoT, enhancing the appeal and utility of these electronic
products.

Key trends within the Consumer Electronics eCommerce market are shaping its
trajectory and further fueling its expansion. One prominent trend is the rise of
mobile commerce, driven by the increasing use of smartphones and the
development of user-friendly mobile shopping apps. This shift has made online

32

Sources: Statista Market Insights 2024

 Consumer Electronics is a crucial part of Electronics eCommerce, driving
significant revenue with its wide range of products
Overview: Market Definition

Market definition

The Consumer Electronics eCommerce market is a sector of online retailing that Additional Information:
focuses on the online sale of electronic and digital devices used privately for
Consumer Electronics eCommerce comprises revenues, users, average revenue
entertainment (television sets, radios, smart speakers), communication
per user, and penetration rates. Revenues are derived from annual filings,
(telephones, smartphones, etc.), or home office activities (printers, copiers). The
national statistical offices, Google- and Alibaba-Trends and industry knowledge.
purpose of Consumer Electronics is to provide consumers with a convenient and
Sales Channels show online and offline revenue shares, as well as, desktop and
accessible way to purchase a wide range of products, including smartphones,
mobile sales distribution. Revenues are including VAT. The market only displays
laptops, tablets, TVs, cameras, and audio equipment. Further, the market includes
B2C revenues and users for the above-mentioned markets, hence C2C, B2B and
the online sale of electronic and digital devices used privately for entertainment
reCommerce is not included. Additional definitions can be found on each
(television sets, radios, smart speakers), communication (telephones,
respective market page.
smartphones, etc.), or home office activities (printers, copiers).

Examples of successful Consumer Electronics eCommerce businesses include

Apple, which offers a wide range of high-end devices, and Best Buy, which
specializes in consumer electronics and appliances. Online marketplaces like
Amazon and eBay have expanded their electronics offerings, providing
consumers with more options for ordering their favorite electronic devices online.

33

Sources: Statista Market Insights 2024

 Consumer Electronics accounted for 57.94% of the Electronics market revenue
in 2024
Overview: Key Takeaways

Key Takeaways

• Revenue in the Consumer Electronics Market is projected to reach US$ 6 . bn in 4.

• Revenue is expected to show an annual growth rate (CAGR 4-2029) of 8.08%, resulting in a projected market volume of US$397.00bn by 2029.

• In the Consumer Electronics Market, the number of users is expected to amount to .6bn users by .

• User penetration will be . in 4 and is expected to hit 6. by .

• The average revenue per user (ARPU) is expected to amount to US$ 4 . .

34

Sources: Statista Market Insights 2024

 Market scope parameters and considerations
Overview: in scope / out of scope

In scope Out of scope

This market includes: This market excludes:

• nline electronic retailers such as est uy • Video game consoles and VR devices, such as Sony Playstation and Google VR

• TV, radio, and multimedia such as LG, and Sony • Household appliances

• Phones such as Apple iPhones, and Samsung Galaxy S series • Smart remotes with a display or touchscreen such as Logitech, and Harmony

• Computing devices such as Apple Mac, and Microsoft Surface • Smart speakers with a touchscreen such as Amazon Echo Show, and Meta
Portal
• TV peripheral devices such as Amazon Firesticks, and Google Chromecast

35

Sources: Statista Market Insights 2024

 Consumer Electronics revenues are estimated to increase at a CAGR(1) of 8.8%
from 2017 to 2029
Market Size: Global

Revenue forecast in billion US$

385.88
+8.8%(1) 371.12
341.06 1.87
1.82
307.37 1.71 3.36
3.14 396.96
1.58 2.92 12.27
11.80 12.59 1.91
2.73 11.06
144.39 71.16 3.57
10.23 69.25
0.71 289.30 1.27 1.43 66.48
2.67 257.19 1.26 244.13 1.28 269.21 61.08
1.80 241.25 1.04 2.44 55.01
2.40
0.85 2.24 53.66 9.79 2.21 49.93 115.87 120.09 123.35
3.95 0.79 190.19 46.43 47.87 8.89 46.14 9.35 106.86
168.58 2.01 6.94 8.72 96.93
30.71 1.92 38.20 92.01 84.85
34.32 4.75 77.80 81.50 75.16
4.29 61.05
53.76 172.01 179.04 184.38
44.82 140.89 157.43
106.80 129.90 115.27 110.62 121.21
62.40 73.50 83.33

2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Telephony Computing TV, Radio & Multimedia Gaming Equipment TV Peripheral Devices Drones

36 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2024

 With revenue of US$ 108.3 billion, Asia is the biggest market among selected
regions in 2024
Market Size: Regional Comparison (1/2)

Revenue forecast in billion US$

+10.2%(1)

176.46
+6.0%(1)

+6.6%(1) 117.95
108.34
85.12 87.96
61.72
+11.2%(1) +5.7%(1)

7.08 12.03
4.09 5.40

2024 2029 2024 2029 2024 2029 2024 2029 2024 2029
Europe Africa Americas Asia Australia & Oceania

37 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2024

 With revenue of US$ 60.0 billion, the United States is the biggest market among
selected countries in 2024
Market Size: Regional Comparison (2/2)

Revenue forecast in billion US$

+12.9%(1)

104.90
+4.1%(1)

73.41
57.25 60.05

+5.4%(1)
+5.1%(1) +3.5%(1)
18.29
10.51 13.47 10.66 14.06
8.96

2024 2029 2024 2029 2024 2029 2024 2029 2024 2029

China United States United Kingdom Germany Japan

38 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2024

 Consumer Electronics average revenue per users are estimated to decrease
from 2017 to 2029
Market Size: Global

Average revenue per user forecast in US$

145.99 137.50 148.24

150 134.87 128.34
137.23 119.02
117.05 121.61 106.62 113.85 118.62 122.19 120.57 118.71
112.46 125.74 105.18
119.43 135.38 121.43 96.76 102.98 101.71
114.55 109.95 109.47 96.13 100.13 99.77
99.84 96.72 95.46 97.34
95.67 93.90
100 92.92
84.92 88.55

50
9.12 8.07 5.85 5.80 5.84 5.63
7.16 7.68 9.06 6.60 5.78 5.74 5.47
7.11 7.36 6.29 5.62 5.75 5.68 5.28
8.35 7.75 6.83 5.71 5.63 5.41
6.70 6.39 6.25 6.93 7.24 5.83 4.94 5.02 5.17 5.14 5.11 5.25
5.19
0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Telephony TV, Radio & Multimedia Computing Gaming Equipment Drones TV Peripheral Devices

39

Sources: Statista Market Insights 2024

 Australia & Oceania has the biggest market in Consumer Electronics average
revenue per user in 2029
Market Size: Regional Comparison (1/2)

Average revenue per user forecast in US$

680.35
700
637.33

600 563.03
532.21 532.52

500 413.82
407.36 419.13
374.27 370.29 376.98 374.43 363.73
400 358.21 350.21
340.85 341.99 341.73
310.26
278.57 285.94 283.04 292.21 282.70 279.32
300 258.34 251.74 265.99 265.96 269.63 265.24
215.93 182.24 181.34
132.84 185.46 180.47 177.62 178.79 117.80 178.67
200 108.62 106.45 106.57 121.68119.06 121.21
131.94 107.55 112.01 100.53
109.67 106.51 104.50 115.19
91.87 105.43 101.28 96.98 94.57 91.11101.24 97.41 118.28 106.46
100

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Africa Asia Americas Europe Australia & Oceania

40

Sources: Statista Market Insights 2024

 With average revenue per user of US$ 454.5, Japan is the biggest market among
selected countries in 2024
Market Size: Regional Comparison (2/2)

Average revenue per user forecast in US$

683.49
700
514.40 550.94
527.78 497.20 532.65 572.21
600 530.67
472.61 469.13 479.66 467.29 482.32 484.98
500 465.46 473.58 460.22
381.19 454.51
413.42 405.97 374.36 418.99
361.35
363.99 372.74 358.57 352.36
400 342.73 352.51 351.21 341.98 311.84
330.79 306.14 320.89
240.50 235.86 243.06 237.46
266.10
300 354.74 240.73 235.70251.12 235.14 238.04 235.65
236.29 232.13
241.48
272.29
200
99.06 106.03 111.65 108.33 105.77
59.16 77.20 75.34 78.11 92.49 79.85 84.30
100 72.09

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
China United Kingdom United States Germany Japan

41

Sources: Statista Market Insights 2024

 Consumer Electronics users are estimated to increase from 2017 to 2029
Market Size: Global

Users forecast in billion

2.5 2.30
2.18
2.06
2.0 1.89
1.76 1.55
1.62 1.48
1.49
1.35 1.41
1.5 1.33
1.08 0.88 1.24 1.26 1.31
1.14 1.12 1.19
0.90 1.05
0.67 0.76 0.97 0.96 1.04 0.71
1.0 0.59 0.69 0.78 0.73 0.82 0.89 0.65 0.68
0.62 0.68
0.64 0.57 0.61 0.61 0.65
0.54 0.46 0.56 0.44 0.48 0.52 0.57
0.39 0.48 0.53
0.40 0.30 0.34 0.41 0.45
0.5 0.25 0.37 0.32 0.35 0.36
0.21 0.28 0.25 0.28 0.30
0.32 0.23
0.20 0.24 0.17 0.20
0.12 0.15
0.08 0.10
0.0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029

Gaming Equipment Telephony Computing TV, Radio & Multimedia TV Peripheral Devices Drones

42

Sources: Statista Market Insights 2024

 Asia has the biggest number of Consumer Electronics users in 2029
Market Size: Regional Comparison (1/2)

Users forecast in billion

1.6 1.53
1.46
1.37
1.4 1.27
1.18
1.2 1.07
0.98
1.0 0.89
0.78
0.8
0.66 0.63 0.66
0.57 0.57 0.60
0.6 0.53
0.41 0.47 0.49
0.42 0.45
0.27 0.15 0.31 0.34 0.32
0.4 0.26 0.16 0.28 0.30
0.22 0.14 0.20 0.23 0.24 0.26
0.18 0.22
0.13 0.04 0.04 0.07 0.07 0.08 0.10 0.11 0.12
0.2 0.01 0.05 0.06 0.09
0.01
0.02 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02
0.0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Australia & Oceania Africa Europe Americas Asia

43

Sources: Statista Market Insights 2024

 With 0.7 billion users billion, China is the biggest market among selected
countries in 2024
Market Size: Regional Comparison (2/2)

Users forecast in billion

0.99
1.0 0.94
0.88
0.9 0.82
0.8 0.75
0.68
0.7 0.62
0.6 0.56
0.49
0.5
0.41
0.4 0.35
0.30 0.31
0.28 0.26 0.28 0.28
0.3 0.23 0.22 0.24
0.19 0.21
0.17
0.2 0.13 0.16 0.16 0.05 0.06
0.04
0.06
0.04
0.04 0.04 0.03 0.04 0.03 0.05 0.05 0.03
0.03 0.03 0.03 0.03 0.02 0.03 0.03
0.1 0.02 0.02 0.02 0.02 0.04 0.03 0.03 0.03 0.03 0.04 0.03
0.01 0.02 0.02 0.02 0.02 0.02 0.03 0.03
0.0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Germany Japan United Kingdom United States China

44

Sources: Statista Market Insights 2024

 In 2024, Apple had the highest share in the Consumer Electronics eCommerce
market
Further Market Analysis

Brand share in 2024

ther Apple Amazon Tmall Huawei

7 4
Hp Mercadolibre estbuy

Samsung Microsoft
Dell

47 4

45

Sources: Statista Market Insights 2024

 In the Consumer Electronics market, online revenue share reached 28.0% in
2024
Further Market Analysis

Share of offline and online revenue worldwide in %

66.00% 64.00% 64.00% 64.00%

73.00% 70.00% 72.00% 72.00% 69.00%
74.00%
83.00% 80.00% 79.00%

34.00% 36.00% 36.00% 36.00%

27.00% 30.00% 28.00% 28.00% 31.00%
26.00%
17.00% 20.00% 21.00%

2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Offline Revenue Share Online Revenue Share

46

Sources: Statista Market Insights 2024

 In the Consumer Electronics eCommerce market, mobile revenue share
reached 60.0% in 2024
Further Market Analysis

Share of desktop and mobile revenue worldwide in %

40.00% 39.00% 38.00% 38.00% 37.00%

44.00% 42.00%
49.00% 49.00% 47.00%
54.00%
59.00%

60.00% 61.00% 62.00% 62.00% 63.00%

56.00% 58.00%
51.00% 51.00% 53.00%
46.00%
41.00%

2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Desktop Revenue Share Mobile Revenue Share

47

Sources: Statista Market Insights 2024

 Penetration rate for Consumer Electronics is especial high in the United States
but also in the United Kingdom
Penetration Rate: Worldwide Comparison

Consumer Electronics penetration rate per country in 2024 in %

1. United States 73.91

2. United Kingdom 72.20

3. Mexico 65.00

4. Norway 64.91

5. China 56.75

low high no data

48

Sources: Statista Market Insights 2023

MARKETS

Household Appliances
eCommerce
 Household Appliances eCommerce is rapidly expanding, fueled by increasing
consumer demand and the rise of eCommerce platforms
Overview: Summary

Summary

The growth of the Household Appliances eCommerce market is driven by several demand prompts manufacturers to innovate and offer green alternatives.
key factors. Primarily, the increasing availability of high-speed internet and the Another significant trend is the personalization of the shopping experience, with
widespread use of smartphones have made online shopping more accessible and eCommerce platforms utilizing AI and machine learning to provide customized
convenient. Enhanced eCommerce platforms now offer detailed product recommendations based on consumer preferences and past purchases.
descriptions, reviews, and easy return policies, making consumers more Additionally, the rise of augmented reality (AR) and virtual reality (VR) technologies
comfortable purchasing large appliances online. Additionally, there is a growing enhances the online shopping experience by allowing customers to visualize how
demand for smart home appliances that integrate with other connected devices, appliances will look and fit in their homes before making a purchase. These
as consumers look to enhance their living spaces with intelligent, energy-efficient trends, coupled with the convenience and comprehensive offerings of online
products that offer convenience and control. The trend towards home platforms, are propelling the growth of the Household Appliances eCommerce
automation and the desire for modern, tech-savvy homes significantly contribute market.
to this market's expansion.

Key trends within the Household Appliances eCommerce market are shaping its
development and driving further growth. A notable trend is the increased focus
on sustainability and energy efficiency, with consumers increasingly opting for
environmentally friendly appliances that help reduce energy consumption. This

50

Sources: Statista Market Insights 2024

 Household Appliances is a crucial part of Electronics eCommerce, driving
significant revenue with its wide range of products
Overview: Market Definition

Market definition

The Household Appliances eCommerce market is a sector of online retailing that which specializes in home improvement products and appliances. Additionally,
focuses on the online sale of long-lasting home appliances that are usually used online marketplaces like Amazon and Walmart have expanded their appliances
in private households. These household appliances can be further divided into offerings, providing consumers with more options for ordering their favorite
major appliances (e.g., washing machines, dishwashers, refrigerators) and small household appliances online.
appliances (e.g., coffee machines, microwaves, ovens, electric kettles, vacuum
Additional Information:
cleaners, irons). The purpose of Household Appliances eCommerce is to provide
consumers with a convenient and accessible way to purchase a wide range of Household Appliances comprises revenues, users, average revenue per user, and
products, including refrigerators, washing machines, dishwashers, vacuum penetration rates. Revenues are derived from annual filings, national statistical

cleaners, and small kitchen appliances. offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels
show online and offline revenue shares, as well as, desktop and mobile sales
The Household Appliances eCommerce market has experienced significant
distribution. Revenues are including VAT. The market only displays B2C revenues
growth in recent years, driven by factors such as the increasing popularity of
and users for the above-mentioned markets, hence C2C, B2B and reCommerce is
online shopping, the rise of direct-to-consumer brands, and the constant
not included. Additional definitions can be found on each respective market page.
innovation and upgrades of household appliances.

Examples of successful Household Appliances eCommerce businesses include

Samsung, which offers a wide range of high-quality appliances, and Home Depot,

51

Sources: Statista Market Insights 2024

 Household Appliances accounted for 42.06% of the Electronics market revenue
in 2024
Overview: Key Takeaways

Key Takeaways

• Revenue in the Household Appliances Market is projected to reach US$ .4 bn in 4.

• Revenue is expected to show an annual growth rate (CAGR 4-2029) of 10.05%, resulting in a projected market volume of US$315.40bn by 2029.

• In the Household Appliances Market, the number of users is expected to amount to . bn users by .

• User penetration will be . in 4 and is expected to hit . by .

• The average revenue per user (ARPU) is expected to amount to US$ . .

52

Sources: Statista Market Insights 2024

 Market scope parameters and considerations
Overview: in scope / out of scope

In scope Out of scope

This market includes: This market excludes:

• Major and small appliances such as KitchenAid • Consumer electronics such as Apple iPhones, and Microsoft Surface

• Refrigerators and freezers such as osch, and hirlpool • Fans, fan heaters, and air conditioners such as Dyson, and Honeywell

• Dishwashing machines and washing machines such as Miele, and LG • Lamps and lights such as Phillips Hue

• Stoves, ovens, coffee machines, and small kitchen appliances such as Ninja, and
Nespresso

• Vacuum cleaners and irons such as Dyson, and lack+Decker

53

Sources: Statista Market Insights 2024

 Household Appliances revenues are estimated to increase at a CAGR(1) of 14.5%
from 2017 to 2029
Market Size: Global

Revenue forecast in billion US$

315.37
303.05
286.74
259.68
+14.5%(1) 228.95 125.62
120.82
114.48
195.45 104.14
157.65 165.19 92.37
157.29
79.59
118.90 68.06
64.57 64.55
92.14
76.99 48.41 172.26 182.23 189.75
62.33 37.44 155.54
31.75 136.58
26.31 115.86
92.72 93.10 97.13
54.70 70.49
36.02 45.24

2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Major Appliances Small Appliances

54 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2024

 With revenue of US$ 97.5 billion, Asia is the biggest market among selected
regions in 2024
Market Size: Regional Comparison (1/2)

Revenue forecast in billion US$

+12.5%(1)

176.04

+7.0%(1)
97.54
+7.1%(1)
76.29
54.49 54.42
38.72 +13.0%(1) +10.8%(1)

3.25 5.99 1.53 2.55

2024 2029 2024 2029 2024 2029 2024 2029 2024 2029
Europe Africa Americas Asia Australia & Oceania

55 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2024

 With revenue of US$ 58.8 billion, China is the biggest market among selected
countries in 2024
Market Size: Regional Comparison (2/2)

Revenue forecast in billion US$

+14.0%(1)

113.30

+4.3%(1)
58.79
43.15
34.88 +6.8%(1)
+3.4%(1) +6.2%(1)

9.78 13.57
5.98 7.08 6.04 8.17

2024 2029 2024 2029 2024 2029 2024 2029 2024 2029

China United States United Kingdom Germany Japan

56 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2024

 Household Appliances average revenue per users are estimated to increase
from 2017 to 2029
Market Size: Global

Average revenue per user forecast in US$

300
262.59
248.58 254.36 251.68 247.83
236.21 239.38
250 227.30 224.62
217.22 217.02
206.01 208.27
200

150

100.83 93.77
88.25 86.84 85.23 89.56 92.20 92.66 91.19
100 83.63 83.48 81.09 80.57

50

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Small Appliances Major Appliances

57

Sources: Statista Market Insights 2024

 Europe has the biggest market in Household Appliances average revenue per
user in 2029
Market Size: Regional Comparison (1/2)

Average revenue per user forecast in US$

450 413.58
400 375.88

350 332.32 322.41 319.31 327.75 325.95

317.20 320.84 321.13
296.27 299.17 306.77
272.93
300 276.47 252.87 233.89 247.75 247.29 244.45 253.13
257.11 260.21 246.71
239.99 239.98 244.83 251.81 239.83
250 235.33 233.53 235.45
204.86 199.88 209.63
181.85 221.77 190.62 196.95 195.25 192.85
200 179.21 179.05 180.32
158.37 160.66 161.61 164.31
136.57 157.09 144.29
150 181.34
116.30 102.92 101.50 100.44 91.51 91.57 91.07
83.61 80.21 85.77 88.93
100 133.70 75.50

50

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Africa Asia Australia & Oceania Americas Europe

58

Sources: Statista Market Insights 2024

 With average revenue per user of US$ 514.5, Japan is the biggest market among
selected countries in 2024
Market Size: Regional Comparison (2/2)

Average revenue per user forecast in US$

800
718.34
685.49
700 658.49 644.93 666.38
632.74
571.70
600 541.93 553.00 547.26 535.57
512.39 514.52 525.35
505.59 508.89
500 371.12 420.37 400.01 448.55 466.20 468.94 456.03 440.46
420.32 441.61 436.75
359.54 344.61 331.94
400 377.95 364.98 348.75 341.29 321.14
322.64 321.56 352.42 310.83
330.20 301.92 346.90 314.94 316.46313.53
315.74 311.94 309.62
269.49
300 235.95 233.84 231.46 215.54 225.35 224.30 222.53
201.71
154.47 173.96
200 151.76 138.54
111.93 128.04 127.26
100 69.69

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
China United Kingdom United States Germany Japan

59

Sources: Statista Market Insights 2024

 Household Appliances users are estimated to increase from 2017 to 2029
Market Size: Global

Users forecast in billion

1.38
1.4 1.30
1.22
1.2 1.13
1.03
1.0 0.93
0.84
0.74 0.77
0.8 0.72
0.68
0.64 0.63
0.55 0.57
0.6 0.52
0.46 0.47
0.38 0.41
0.35
0.4 0.31 0.30
0.25
0.21
0.17
0.2

0.0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Major Appliances Small Appliances

60

Sources: Statista Market Insights 2024

 Asia has the biggest number of Household Appliances users in 2029
Market Size: Regional Comparison (1/2)

Users forecast in billion

1.0
0.91
0.9 0.86
0.80
0.8 0.73
0.7 0.66
0.59
0.6 0.53
0.5 0.46
0.38 0.29
0.4 0.16 0.26 0.14 0.32 0.27
0.23 0.25 0.30 0.32
0.20 0.15 0.21 0.16
0.3 0.10 0.17 0.19 0.14 0.15
0.12 0.13 0.16
0.08 0.09 0.10 0.11 0.12 0.17
0.2 0.06 0.05 0.06
0.07 0.04 0.05 0.06
0.01 0.02 0.02 0.03 0.04 0.07
0.01
0.1 0.01 0.01
0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.01
0.00 0.00 0.00 0.01
0.0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Australia & Oceania Africa Europe Americas Asia

61

Sources: Statista Market Insights 2024

 With 0.3 billion users billion, China is the biggest market among selected
countries in 2024
Market Size: Regional Comparison (2/2)

Users forecast in billion

0.55 0.51
0.48
0.50
0.45
0.45 0.41
0.40 0.37
0.34
0.35
0.30
0.30 0.27
0.23
0.25
0.19
0.20 0.10 0.16
0.13 0.13 0.14
0.15 0.05 0.07 0.12 0.12
0.06 0.01 0.07 0.08 0.02
0.09 0.02 0.10 0.02
0.11 0.02
0.01 0.06 0.01 0.02
0.10 0.01 0.01 0.02 0.02 0.02 0.02 0.02 0.03
0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.02
0.01 0.02
0.05 0.01 0.01 0.02 0.01 0.01 0.01 0.02 0.02 0.02
0.01 0.01 0.01
0.00
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Germany Japan United Kingdom United States China

62

Sources: Statista Market Insights 2024

 In 2024, Tmall had the highest share in the Household Appliances eCommerce
market
Further Market Analysis

Brand share in 2024

ther Tmall Samsung d almart

7
Lowes Shopee estbuy
Amazon

Lg iccamera

63

Sources: Statista Market Insights 2024

 In the Household Appliances market, online revenue share reached 29.0% in
2024
Further Market Analysis

Share of offline and online revenue worldwide in %

65.00% 63.00% 62.00% 63.00%

71.00% 67.00%
75.00% 74.00% 74.00%
83.00% 79.00%
88.00% 85.00%

35.00% 37.00% 38.00% 37.00%

29.00% 33.00%
25.00% 26.00% 26.00%
17.00% 21.00%
12.00% 15.00%

2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Offline Revenue Share Online Revenue Share

64

Sources: Statista Market Insights 2024

 In the Household Appliances eCommerce market, mobile revenue share
reached 55.0% in 2024
Further Market Analysis

Share of desktop and mobile revenue worldwide in %

42.00% 40.00% 39.00%

47.00% 45.00% 44.00%
52.00% 50.00% 49.00%
56.00% 55.00%

58.00% 60.00% 61.00%

53.00% 55.00% 56.00%
48.00% 50.00% 51.00%
44.00% 45.00%

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Desktop Revenue Share Mobile Revenue Share

65

Sources: Statista Market Insights 2024

 Penetration rate for Household Appliances is especial high in Norway but also in
Mexico
Penetration Rate: Worldwide Comparison

Household Appliances penetration rate per country in 2024 in %

1. Norway 35.70

2. Mexico 33.93

3. United Kingdom 30.70

4. United States 30.59

5. Sweden 30.01

low high no data

66

Sources: Statista Market Insights 2023

CHAPTER 3

Appendix
 STATISTA MARKET INSIGHTS

Market Insights – market data,

forecasts, and qualitative insights
Gain a better understanding of markets across 190+ geographical entities – on a global,
regional, country, and/or state level. Access our data via web interface, download (XLS, PDF,
PPT), or reports. Benefit from our 48-hour customer service guarantee.

• 10 sectors: advertising & media, consumers, countries, digital sector,

finance, health, industrial sector, mobility, and technology
• 1,000+ markets, e.g., FinTech, Food, or Robotics
• KPIs, e.g., revenue, market shares, prices, and volume
• Features: Compare countries & regions, change currencies, select
visualizations, and/or customize downloads
• Use cases: sales planning, investment decision support, resource
allocation, and portfolio management

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 Authors

Sebastian Lindlahr Sofia Zavialova Colm Duggan Rocco Lo Re

Team Lead Market Insights Senior Analyst Analyst Junior Analyst

sebastian.lindlahr@statista.com sofia.zavialova@statista.com colm.duggan@statista.com rocco.lo-re@statista.com

Sebastian Lindlahr, has been with Sofia Zavialova joined Statista in 2020, Colm Duggan joined Statista in 2023. Rocco Lo Re joined Statista in 2024 and,
Statista for five years, contributing his and since then she has been working on Since then, he has leveraged his passion since then, has applied his knowledge of
expertise in market development and projects related to eCommerce, social for statistical modeling to conduct statistics to research and model
eCommerce market analysis. With a commerce, digital payments, and digital forecasting and market estimations in different markets in the eCommerce
strong background in statistics and data health among others. She is an expert in the eCommerce sector. He combines his sector. He holds a double Master’s
analysis, he is passionate about market modeling and data reporting to industry expertise with the knowledge degree in Economics of Innovation from
leveraging data science to uncover corporate clients. She graduated from acquired during his master's program in the Universities of Jena (Germany) and
valuable insights from complex the Turku School of Economics (Finland) Economics from the University of Varese (Italy).
datasets, helping to inform strategic with a focus on strategic foresight and Hohenheim.
business decisions. international business.

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