1. on a scale of 1-10, how much you are satisfied with the quality of the product adidas?

option respondent percentage

0-2 5 25
3-5 3 15
5-7 3 15
8-10 9 45
total 20 100

Chart Title
50
45
40
35
30
25
20
15
10
5
0
0-2 03-May 05-Jul 08-Oct

respondent percentage Series3

INTERPRETATION:

 0-2 Options: 25% of the respondents prefer between 0 and 2 options.

 3-5 Options: 15% of the respondents prefer between 3 and 5 options.
 5-7 Options: Another 15% of the respondents prefer between 5 and 7 options.
 More than 8 Options: The majority, 45% of the respondents, prefer more than 8 options.

2. which specific adidas product categories do you regularly purchase?

Option Respondent percentage

Footwear 5 25
Accessories 9 45
t-shirts 6 30
Balls 0 0
 total 20 100

Chart Title
50
45
40
35
30
25
20
15
10
5
0
Footwear Accessories t-shirts Balls

Respondent percentage Series3

Interpretation:
Footwear had 5 respondents, which accounts for 25% of the total.

• Accessories had the highest number of respondents with 9, making up 45% of the
total.

• T-shirts had 6 respondents, representing 30% of the total.

• Balls had 0 respondents, indicating 0% of the total.

3. How often do you engage with adidas online or offline marketing promotions?

Option respondent Percentage

Very regular 5 25
Regular 5 25
Less regular 5 25
Not engaged 5 25
total 20 100

respondent

Very regular Regular Less regular Not engaged

interpretation:

in this data:

• “Very regular,” “regular,” “Less regular,” and “Not engaged” each had 5 respondents.

• Each option accounts for 25% of the total respondents.

4. What improvements, if any, would you suggest for adidas customer service?

option respondent Percentage

Increase the models 8 40
Sign any new contract with 5 25
celebrities
Nah I’m good 2 10
Reduce the MRP 5 25
total 20 100

Interpretation:

 “Increase the models” had 8 respondents, accounting for 40% of the total.

• “Sign any new contract with celebrities” had 5 respondents, representing 25% of the
Chart Title

Reduce the MRP

Nah I’m good

Sign any new contract with celebrities

Increase the models

0 10 20 30 40 50 60

respondent Percentage Series3

total.

• “Nah, I’m good” had 5 respondents, making up 10% of the total.

• “Reduce the MRP” had 2 respondents, indicating 25% of the total.

5. are you aware of adidas sustainability initiatives and do they impact your purchasing decisions?
 option respondent Percentage
Very much 6 30
Yes 5 25
No 4 20
Never mind 5 25
total 20 100

Interpretation:

 “Very much” had 6 respondents, representing 30% of the total.

• “Yes” had 5 respondents, making up 25% of the total.

Chart Title •
35
“No
30 ”
had
25 4

20

15

10

0
Very much Yes No Never mind

respondent Percentage Series3

respondents, accounting for 20% of the total.

• “Never mind” had 5 respondents, also comprising 25% of the total.

6. how likely are you to recommend adidas to your friends and family?

option respondent Percentage

For sure 7 35
I’ll think about it 3 15
Nope 4 20
Don’t know 6 30
Total 20 100
Interpretation:

 “For sure” had 7 respondents, comprising 35% of the total.

Chart Title •

100% “I’ll
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
For sure I’ll think about it Nope Don’t know

respondent Percentage Series3

think about it” had 3 respondents, representing 15% of the total.

• “Nope” had 4 respondents, accounting for 20% of the total.

• “Don’t know” had 6 respondents, making up 30% of the total.

7. in your opinion how well does adidas stay on trend with fashion and sports trends?

option respondents Percentage

Yes 2 10
No 7 35
I don’t know 5 25
Gonna be no. 1 6 30
Total 20 100
 Chart Title

35
30
25
20
15
10
5
Series3
0
Yes Percentage
No
I don’t know respondents
Gonna be no. 1

respondents Percentage Series3

Interpretation:

 “Yes” had 2 respondents, accounting for 10% of the total.

• “No” had 7 respondents, comprising 35% of the total.

• “I don’t know” had 5 respondents, representing 25% of the total.

• “Gonna be no.1” had 6 respondents, making up 30% of the total.

8. What platforms or sources do you use most for staying updated on new adidas product releases?

option Respondents Percentage

Apps 6 30
Websites 3 15
Social media ads 3 Respondents 15
Not getting updated 8 40
Total 20 100

Apps Websites Social media ads Not getting updated

Interpretation:

 “Applications” had 6 respondents, comprising 30% of the total.

• “Website” had 3 respondents, accounting for 15% of the total.

• “Social media ads” also had 3 respondents, representing 15% of the total.

• “Not getting updated” had 8 respondents, making up 40% of the total.

9. how likely are you to purchase adidas products in the next six months?

option respondent Percentage

0-1 3 15
2-4 6 30
5-9 6 30
Above 10 5 25
Total 20 100

Interpretation:

 “Applications” had 6 respondents, comprising 30% of the total.

• “Website” had 3 respondents, accounting for 15% of the total.

Chart Title •
120
“So
100 cial

80

60

40

20

0
0-1 02-Apr 05-Sep Above 10 Total

media ads” also had 3 respondents, representing 15% of the total.

• “Not getting updated” had 8 respondents, making up 40% of the total.

10. what factors influence your decision to choose adidas over the athletic brands?

Option respondents Percentage

Creative models 4 20
Ad’s 3 15
Influenced by sportsmen 4 20
Nothing 9 45
total 20 100

Interpretation:

 “Creative models” had 4 respondents, comprising 20% of the total.

• “Advertisements” had 3 respondents, accounting for 15% of the total.

• “Influenced by sports idols” also had 4 respondents, representing 20% of the total.

• “Nothing” had 9 respondents, making up 45% of the total.