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Adidas Survey

The Adidas survey aims to gather information on consumer perceptions and preferences regarding the Adidas brand through questions related to brand awareness, preference, and reasons for purchasing the brand, as well as suggestions for product improvement. Some of the key questions include which brand consumers prefer when buying shoes, how much they are willing to pay for Adidas shoes, and what benefits and aspects they associate with the brand.

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18 views2 pages

Adidas Survey

The Adidas survey aims to gather information on consumer perceptions and preferences regarding the Adidas brand through questions related to brand awareness, preference, and reasons for purchasing the brand, as well as suggestions for product improvement. Some of the key questions include which brand consumers prefer when buying shoes, how much they are willing to pay for Adidas shoes, and what benefits and aspects they associate with the brand.

Uploaded by

ScribdTranslations
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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ADIDAS SURVEY

Age: _______
Gender: F____ M____
Marital status: __________
Occupation: ___________

Do you know the brand Adidas?


a. Yes
b. No

At the time of selecting your shoe, which brand do you prefer?


a. Reebok
b. Nike
c. Adidas
d. He/She does not know

How much are you willing to pay for a pair of Adidas shoes from the latest collection?
between 50,000 and 100,000
b. Between 100,000 and 150,000
c. Between 150,000 and 200,000
d. Between 200,000 and more

4. What does Adidas reflect for you?


An extroverted person
a healthy person
c. An athletic person
a young person
e. None of the above

5. What benefits do you receive when buying the Adidas brand?


Comfort
b. Health
c. Guarantee
d. Variety
e. Acceptance of the other

6. What aspect would you change about the Adidas product?


a. The combinations of the shoes
b. The high costs
c. Variety in collections
d. None of the above

7. When did you start using Adidas?


a. When a specific collection was released
b. When I started going to the gym
c. For a gift
I don't remember
8. What influences you to buy a product from Adidas?
a. Promotion
b. Advertising
My friends use it.
d. For fashion
I don't buy Adidas.

9. What do you look for in the product when buying sports shoes?
Comfort
b. Quality
c. Price
d. Guarantee
e. Novelty

What is the first thing that comes to mind when you see or hear the word Adidas?
a. Sport
b. Originality
c. Football
d. Three lines
e. Quality

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