Position: Senior Key Accounts Lead, Ecommerce
About the Company
Born in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a
strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a
strong leadership & investor team focused on building value for
- People, the Planet, and Profit-sharing participants.
With over 150 SKUs, Plum has steadily built its customer base on both online and offline
platforms. In addition to being among the top new-age beauty brands online, the brand also
now has an offline distribution presence at over 225 towns and cities in India. The newest
addition to the Plum family is a range of clean, fun bath & body products under the Plum
Bodylovin’ range.
Position Details
Function Sales, Ecommerce
Location Thane
Reports to Chief Business Officer, Digital
Reportees Ecommerce team
Purpose – Why does it exist?
To lead the growth of key ecommerce channels for brands Plum, Plum BodyLovin’ & Phy.
Key Performance Indicators
1. Profitable sales growth in key ecommerce channels
2. Strong brand recall, visibility & share of voice at the channels
3. Category width, new launch performance and other category-specific objectives
Key Responsibilities
P&L
1. Create & deliver ambitious growth plans on key ecommerce platforms. Overall,
in charge of business delivery at these channels.
2. Managing and driving results on channel marketing, visibility and consumer
promotion budgets, in order to maintain channel profitability
Visibility metrics
3. Maintain cataloguing and fill levels to ensure brand is well represented across all
categories
4. Drive content innovation to improve organic reach
5. Participate in key marketplace events and ensure brand
visibility in key properties Operational metrics
6. Ensure replication across multiple warehouse locations
7. Ensure coordinated supply chain functioning to maximise stock availability
Stakeholder Management
8. Work closely with the marketplace teams, internal brand & category teams, supply
chain teams and other stakeholders in the value chain on all aspects related to
brand growth and sales
People Management
9. Create a supportive and collaborative environment in which team members are
coached, trained and provided with opportunities through development
10. Hire & build a highly passionate and self-driven team internally to sustainably
and profitably grow the ecommerce business for the brands
Experience & Qualification
Mandatory:
1. MBA from a reputed college, with minimum 5 years’ experience in sales/ecommerce roles
with P&L responsibility
2. Prior ecommerce marketplace management experience is a must
3. Demonstrated ability to lead teams and work in high-pressure situations.
4. A passion for numbers
5. Top notch problem-solving skills
6. Excellent planning skills, analytical ability and lateral thinking ability
7. Great at managing relationships, leading teams and working with multiple stakeholders
Competencies Behavioral Indicators
Thinks analytically, yet out of the box Identifies problem and comes up with innovative
solutions, is good with numbers
Loves sales & marketing Creates clear and concise oral & written
communication
Teamwork (Working with internal and external Builds and maintains effective working relationship
stakeholders) with colleagues and external stakeholders
Eager and fast learner Has the flexibility and enthusiasm to learn, unlearn,
relearn
Influencing skills and leadership skills Is aggressive in chasing targets
Working relationships – Stakeholders
Marketing, supply chain, finance and product
teams
