E-MARKETING & SOCIALMEDIA
Assignment 1
Project
Name: Muhammad Haris Khan
Ali Haider Rizvi
Registration No: L1F22MBAM0005
L1F23MBAM0041
Executive Summary:
Company Name: BEUTEX
Business Concept: BEUTEX will provide an AR-based mobile app allowing customers to
visualize different paints and wallpapers on their walls, place orders, and have professionals
complete the painting job.
Mission Statement: To revolutionize the home painting experience by combining innovative
AR technology with quality products and professional services.
Vision Statement: To become the leading innovator in the home improvement industry by
seamlessly integrating advanced technology with top-quality products and exceptional service,
transforming every space into a personalized haven with just a few taps.
Business Description:
Business Overview: BEUTEX is a tech-driven paint company offering a seamless home
painting experience through an AR-based app.
Products and Services: AR app for visualizing paints and wallpapers, online ordering, and
professional painting services.
Unique Selling Proposition (USP): Combining AR technology with high-quality paints
and wallpapers, along with professional service delivery.
Market Analysis:
Industry Analysis: The home improvement and interior design market is growing, with
increasing consumer interest in using technology for home projects.
Target Market: Homeowners, interior designers, and real estate developers.
Competitive Analysis:
Competitors: Other paint companies like Brighto, Black Horse, and Masters, as well as AR-
based interior design apps.
Competitive Advantages: Integration of AR technology, wide selection of paint brands, and
a seamless end-to-end service from visualization to completion.
