Contact

ans_krec@hotmail.com
Anurag Sinha
Distinguished Product x Tech Leader | Certified Independent Director
www.linkedin.com/in/anurag- | CPTO @ foundit.ai I Ex-Amazon Product Tech Director, Ex-
sinha-7090192 (LinkedIn) Microsoft
Bengaluru, Karnataka, India
Top Skills
Machine Learning Summary
Multi-functional
As the Chief Product and Technology Officer at foundit.ai, I lead
Program Management
large teams of product managers, engineers, designers, and
data scientists who are passionate about creating impactful and
Languages
delightful products and services for our customers. I have 22 years
English (Full Professional)
of experience in the software industry across Big Tech and start-
Hindi (Native or Bilingual)
ups, spanning various domains such as e-commerce, SaaS, cloud
French (Limited Working)
computing, office productivity, food tech, and people tech.

My core competencies include product strategy, innovation,

customer experience, and leadership. I have successfully launched
and scaled multiple products and platforms that have improved
customer satisfaction, retention, and loyalty, as well as generated
revenue and growth for the organizations I have worked with. Some
of the notable products I have been involved in are Microsoft Office,
Amazon.in shopping and delivery experiences and Amazon Prime. I
am also adept at building and managing high-performing and diverse
teams, fostering a culture of collaboration, experimentation, and
learning.

Experience
foundit
Chief Product and Technology Officer
2023 - Present (1 year)
Bengaluru, Karnataka, India

At foundit.ai I lead the overall Product, Design, and Technology team across
Candidate experiences and services spanning 100M+ job seekers, Recruiter
experiences and services spanning 10K+ recruitment partners and growth
verticals. Key functions managed include Product and Program Management,
Product Marketing, UX/VX Design and Research, Data Science/ML, Software
Development, Quality Assurance, DevOps, IT and Infra support, Compliance
and Monitoring
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Rebel Foods
Chief Product Officer & SVP Product/Tech/UX
2021 - 2023 (2 years)
Bengaluru, Karnataka, India

Product Leadership
• Transformed Rebel into a Consumer Tech company by building a team of 25
PMs, 25 Designers and 100 engineers across 5 verticals – D2C, Supply Chain,
Partner Ex, Kitchen Ex and Delivery Ex
• Led the team to deliver 100+ product innovations increasing D2C share
to 20%, ML-based inventory forecasting accuracy of 80%+, unified platform
across owned and partner brands on- and off- Rebel kitchen premises, and
Delivery promise accuracy and contact improvement of 1500bps+

Technology Leadership
• Led overhaul of decade old Rebel Tech OS with a modular, microservices
based platform to support cloud kitchen ops across 5K+ owned/partner
restaurants both on- and off-Rebel premises
• Consolidated D2C touch points across 10+ brand-specific website/apps to a
singular EatSure commerce engine significantly fuelling the CX flywheel and
reducing tech development effort

Design Leadership
• Created a central Design team across UI/UX, VX, Interaction design, UX
research and UX writer skill sets to develop a unified design language across
D2C and B2B products
• Pioneered UX Research function at Rebel across product and UX by hiring
a veteran research leader and building a team to understand customer
preference across digital and physical products

Amazon
8 years

Director, Product Management & Technology, India Shopping

Experience
2015 - 2021 (6 years)
Bengaluru, Karnataka

Head of Shopping Experience on Amazon.in across site and app. Led a

team of 25 Product Managers and 100+ Tech/ML focused on IN specific
shopping innovations covering Product Search and Discovery, Personalization,
Affordability, Product evaluation, Identity and Checkout/purchase experiences.

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Principal Product Manager, India Prime & Premium Delivery Experience
2013 - 2015 (2 years)
Led Prime and Premium Delivery products for India. Managed a team of PMs
that worked on end-to-end product launches including building the IN Prime
product proposition and requirements, Same-day/One-day/Two-day delivery in
India, Scheduled delivery (large/small) packages, Sharper and faster delivery
promises for customers (on and off site), Regional shipping restrictions and
Release day delivery.

Microsoft
Product Planner, Office Planning & Strategy
2007 - 2013 (6 years)
Responsible for Product Strategy & Planning, Business Model, Value
Proposition Development and Customer Advocacy for Microsoft Office on
mobile devices

Product Vision & Strategy

• Drove Planning, Market Research, and Strategic analysis to recommend
investment areas for Office Division on mobile platforms (Smartphones and
Tablets) in Office 2013 and future versions
• Performed deep-dive competitive analysis of Office’s mobile offerings vis-à-
vis competition and suggested focus areas/gaps for engineering team to work
on in Office 2013 and beyond
• Co-drove a large-scale, multi-country mobile end-user Habits & Practices
study to understand the latent needs and pain points of smartphone and tablet
users to stay productive while on-the-go
• Defined the product marketing strategy for Silverlight 2 for mobile devices
including the value proposition offered to developers and differentiated benefits
over competition
• Developed Visual Studio mobile tooling SKU strategy and business model for
Windows Phone by highlighting the gap between current mobile tooling and
needs of consumer app developers
• Delivered a comprehensive Market Opportunity Analysis of the Mobile
Developer landscape

Customer Advocacy & Messaging

• Engaged with, sought feedback from, and presented Office mobility vision
to a core group of Enterprise customers over a period of 3 years and solicited
their feedback and validation

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• Drove comprehensive Mobile developer qualitative research across 4
countries that provided insight into platform selection factors for mobile
consumer app developers
• Created Positioning & Messaging framework for Silverlight vis-à-vis
competition which was used by field and evangelism teams to gain developer
traction

Cross-Group Collaboration & Influence

• Provided Planning & Strategy support and strategic advisor role for VPs and
GMs overlooking investment in Office on mobile devices

Borland
Product Development
2005 - 2006 (1 year)
Part of product development team responsible for launching and maintaining
Borland AppServer

Workforce Optimizer - AI Enabled WFM

Product Development
2003 - 2005 (2 years)
Leadership and Teamwork
• Pioneered FTRosterer product strategy over two years when annual sales
grew from $0 to $250k
• Led FTRosterer to "Top-5 Innovative Products" list of Infocomm Development
Authority, Singapore
• Developed software for NASA Mars mission (team of 3) featured in Computer
Times, Singapore

Consulting/Business Development
• Analysed rostering in 50 hospital departments and presented
recommendations to management
• Implemented FTRosterer in 5 hospitals reducing rostering man-hours by
20-25% (team of 3-5)
• Organized product demonstrations, requirement analysis and trial projects for
hospital clients

Education
INSEAD

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MBA, Strategy/Marketing focus · (2006 - 2007)

Directors' Institute - World Council Of Directors

Independent Director Certification · (July 2023 - August 2024)

National University of Singapore

MS, Computer Science · (2002 - 2003)

National Institute of Technology Karnataka

B.Engg., Computer Science · (1998 - 2002)

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