Project: E-commerce Growth Strategy for TrulyFresh
Project Title:
Scaling E-commerce Sales and Market Penetration for TrulyFresh
Project Duration:
4 weeks, starting from 19th September 2024
1. Project Objective:
The goal is to boost TrulyFresh's e-commerce presence and drive significant growth across
online sales channels. The focus will be on enhancing current channels (Amazon, WhatsaApp,
Instagram) while expanding into new platforms and improving customer engagement, visibility,
and sales.
2. Key Deliverables:
Comprehensive E-commerce Strategy: A growth roadmap with clearly defined targets.
Channel Expansion Plan: Identify and integrate new e-commerce platforms.
SEO & Content Optimization: Improve product listings for higher visibility and
conversion.
Paid Campaign Strategy: Execute PPC campaigns across Amazon, Google Ads, and
social media.
Customer Retention Programs: Implement loyalty and subscription models.
Logistics and Fulfillment Strategy: Ensure seamless logistics for nationwide deliveries.
Marketing Funnel Development: Set up an end-to-end marketing funnel to nurture and
convert leads.
3. Key Growth Channels:
A. Amazon & Other Online Marketplaces:
Objective: Increase sales and optimize existing listings.
o Actions:
Enhance product descriptions, keywords, and imagery.
Leverage Amazon A+ content and ads for higher conversions.
B. TrulyFresh Website (Direct-to-Consumer Strategy):
Objective: Strengthen direct sales and improve customer experience.
o Actions:
Upgrade website with e-commerce functionality.
Develop an SEO-optimized blog with gardening tips and plant care
guides.
C. Social Media Commerce (Instagram, Facebook, WhatsApp):
Objective: Drive sales through social platforms.
o Actions:
Set up Instagram Shop and Facebook Marketplace.
Collaborate with influencers for product promotion.
Use WhatsApp for Business to handle customer orders and queries.
D. New E-commerce Platforms:
Objective: Expand TrulyFresh’s reach through new marketplaces.
o Actions:
List products on niche gardening platforms and Flipkart.
Explore international platforms for premium products.
4. Digital Marketing & Branding Strategy:
A. SEO & Content Marketing:
Objective: Improve organic traffic and engagement.
o Actions:
Optimize product pages and blogs with relevant keywords.
Develop content focusing on long-tail keywords and educational guides.
B. Paid Advertising (PPC, Social Ads, Google Ads):
Objective: Drive targeted traffic and increase conversions.
o Actions:
Launch Amazon PPC, Google Shopping, and Instagram ads.
Focus on retargeting campaigns for higher conversions.
5. Customer Retention & Loyalty:
A. Subscription-Based Model:
Objective: Build recurring revenue.
o Actions:
Launch monthly/quarterly plant care and DIY kits subscriptions.
B. Personalized Marketing & CRM:
Objective: Increase retention through personalized offers.
o Actions:
Use email marketing and CRM to target customers with personalized
product recommendations.
6. Logistics & Fulfillment Strategy:
Objective: Optimize nationwide delivery.
o Actions:
Partner with logistics providers for efficient shipping.
Use inventory management tools to ensure stock availability.
7. KPI Tracking and Performance Measurement:
Conversion Rate: Measure and improve across all platforms.
Customer Acquisition & Retention Rates: Track customer lifetime value.
Traffic Sources: Monitor organic and paid traffic to optimize channels.
8. Project Timeline:
Phase Duration Key Activities
Week 1: Strategy & Setup 1 week Research, platform optimization, campaign setup
Launch campaigns, optimize listings, website
Week 2: Implementation 1 week
enhancements
Week 3: Optimization &
1 week Data analysis, tweak campaigns, track KPIs
Monitoring
Week 4: Review & Final Final performance review, scaling successful
1 week
Adjustments strategies
This four-week project is designed to boost TrulyFresh's online presence and set the foundation
for long-term e-commerce growth, ensuring increased visibility, customer engagement, and
optimized sales channels.
