FASHION DESIGN

It is the art of applying design and

aesthetics or natural beauty to
clothing and accessories. Fashion
design is influenced by cultural
and social latitudes, and varies
over time and place. Fashion
designers work in a variety of ways
in clothing design and accessories,
due to the time required to bring a
garment to market and sometimes
having to predict changing
consumer tastes.

The course can also promote the

designer in various areas, such as
working in companies, shops, on their
own and other forms of work. This
job requires a lot of attention to know
what is in “fashion”, but not
necessarily work with the production
of clothes, the designer can work with
photography, consulting, production
of shows (in this area, usually,
profitability is higher when the
fashion designer is called only to
coordinate the work).

The fashion designer market,

professional photographer, could pay R$ 15,000 to 25,000 for each job or
parade. And one good thing is that this part of design is not so sought
after, because many people don't like photography. Which opens the
doors for the designer. Fashion designers attempt to design clothes that
are functional as well as aesthetically pleasing. Consideration should be
given to what clothing can be used for and the situations in which it is
used.
They have a wide variety of material combinations and a wide range of
colors, designs and colours to choose from. Although most clothes worn
for everyday wear fall into a narrow range of conventional styles, unusual
garments are often sought after for special occasions, such as party
dresses.
Some garments are made specifically for an individual, as in haute couture
or bespoke tailoring. Nowadays, most clothes are designed for the mass
market, especially casual and everyday.

FEATURES OF FASHION
Fashion design differs from costume design due to the fact that its core
product tends to become obsolete after one or two seasons, usually. A
season is defined as
fall/https://antonela11.wordpress.com/wiki/Inviernowinter or
springhttps://antonela11.wordpress.com/wiki/Primavera/summer.
Fashion design is generally considered to have been born in the 19th
century with Charles Frederick Worth, who was the first to sew a label with
his name on clothes. While all items of clothing from any period in history
are studied by scholars as costume design, only clothing created after 1858
can be considered fashion design.
Fashion designers design
clotheshttps://antonela11.wordpress.com/wiki/Ropa and accessories.
Some haute couture designers are self-employed and design for individual
clients. Others cater to the needs of specialty stores or high-end
department stores. These designers create original garments, as well as
those that follow
https://antonela11.wordpress.com/wiki/Modaestablished fashion trends.
However, most fashion designers work for clothing manufacturers,
creating designs for men, women and children in the mass market.
Designer brands that have a 'name', such as Calvin Klein or Ralph Lauren
are usually designed by a team of individual designers under the direction
of a design director.
Haute Couture
The type of fashion that predominated until the 1950s was “tailored”
fashion or haute couture (French for high fashion). The term “made to
measure” can be used for any garment that is created for a particular
client. Haute couture, however, is a protected term that can only be used
by companies that meet certain standards well defined by the Chambre
Syndicale de la Couture. However, many ready-to-wear and even mass-
market clothing brands claim to create haute couture, which by today's
standards, is false. A haute couture garment is made to order by an
individual client, and is usually made from expensive, high-quality textiles,
crafted with extreme attention to detail and finish, often using time-
consuming, hand-made techniques.

Ready to wear fashion

Ready-to-wear (or Prêt-à-porter) fashion is a middle ground between
haute couture and mass market. It is not made for individual clients, but
great care is taken in the selection and cutting of the fabric. The clothes
are made in small quantities to ensure exclusivity, which is why they are
rather expensive. Ready-to-wear collections are usually presented by
fashion houses each season during a period known as Fashion Week which
takes place twice a year.

Mass market
Today, the fashion industry relies primarily on mass market sales. The mass
market covers the needs of a wide range of customers, producing ready-
to-wear clothing in large quantities and standard sizes. Cheap materials
used creatively produce affordable fashion. Mass market designers
generally adapt the trends set by famous names in the fashion field. They
usually wait a season to make sure a particular style will be successful
before producing their own versions of it. To save time and money, they
use cheaper textiles and simpler production techniques that can be easily
executed by a machine. The final product can be sold at a much lower
price than a product from either of the other two production methods.
Collection (fashion)
A fashion
collection is a
set of garments
created by a
designer with
internal
coherence in
terms of style
and intended
for a specific
season of the
year.

Generally, designers
tend to create two
annual collections, the
Autumn-Winter
collection, which is
geared towards these
seasons of the year and
includes thick fabrics
and warm garments,
and the Spring-Summer
collection with
garments for this
season of the year,
often including
swimwear.
Collections can also be distinguished by:

 Target audience: Men, Women, Children, etc.

 The occasion of use of the garments: Swimwear collection, Wedding

collection, etc.
Collections are presented to customers in sample cases or on real
mannequins at fashion shows or showrooms in order to promote them for
sale.

Creating a collection[edit]

The phases followed in the creation of a collection are the following: IT IS

MENTIONED

 First, it begins with the designer defining the style or concept that
will give coherence to the collection. The collection can be inspired
by multiple places, eras, situations, women's styles, etc. Often, the
collection is given a name related to the designer or the chosen style.

 Next, the fabrics with which the garments will be made are selected.
These include fabrics, plain or printed fabrics, taking into account the
coordination between them.
https://es.wikipedia.org/wiki/Forro_(indumentaria)The inner linings
 and interlinings are also chosen, as well as other aesthetic parts that
make up the garment: buttons, laces, zippers, etc.

 The designer defines all the garments that will make up the collection
and their combination, including their accessories: shoes, belts, bags,
glasses, etc.

 The collection is defined. Artistic cards are created that include

images of mannequins wearing the garments from the collection. In
them, you can appreciate their colors and shapes and other
characteristics such as the flight, the heaviness or lightness of the
garment, etc.

 The patterns for the entire collection are then made in the same size
so that they can be tried on by the same model.

 The patterns are cut to create the sample book, which consists of one
example of each of the garments that make up the product, in order
to show it to potential customers. Along with the garment sample
book, the color sample book is created.

 Finally, the garments are presented to buyers at individual meetings

or at public events such as fashion shows.