A STUDY ON CUSTOMER AWARENESS TOWARDS ONLINE
SHOPPING IN POLLACHI TOWN
1. Name ------------------------------------------------
2. Age:
Below 20 years 21-30 years
31-40 years above 40 years
3. Gender
Male Female
4. Marital status
Married Unmarried
5. Education qualification
School level Graduate
Post graduate Others specify-------------------------
6. Occupation
Student Employees
Business Professional
7. Type of family
Nuclear family Joint family
8. Family members
Below 2 members 4-5 members
5 - 6 members Above 6 Members
9. Place of residence
Rural Urban
10. Monthly Income
Below 10,000 10,001 – 30,000
30,001 – 50,000 above 50,000
72
11. Where you will Purchase your Products
Online Shops
Others
12. How do you come to know about the Online Shopping?
Online Source Relation
Friends Social Media
13. For what reason you are opting online purchase
Low Price Quality Products
Offer Scheme Others
14. Which online website do you use to make purchase?
Amazon Snapdeal
Flipkart Others
15. How long are you Purchasing in this Online Shopping?
Below 2 years 2 to 5 years
6 to 8 years Above 8 years
16. How often do you use Purchase?
Daily Weekly
Random Special Occasions
17. Payment mode
Debit card Credit card
Case on delivery
18. Which online service is more aware in terms of products, customer care and delivery services
Amazon Snapdeal
Flipkart Others
73
19. Have your encountered any problems with online shopping site?
Delay in delivery Product damaged
Cheap quality products Others
20. Does promotional activities impact your purchasing decision?
Strongly agree Agree
Natural Disagree
Strongly disagree
21-If any suggestion
74